PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau.  Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer.

This week's story links:

Content Marketing And Native Advertising Will Become More Effective This Year
http://www.mediapost.com/publications/article/291679/native-advertising-content-marketing-will-become.html

Star Drops Slim Fast Ads Following Better Business Bureau Challenge
http://www.foliomag.com/ami-drops-slim-fast-ads-following-better-business-bureau-challenge/
 
SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166

Rants and Raves
https://www.marketingweek.com/2017/01/11/new-online-ad-laws-put-future-web-danger/
http://adage.com/article/agency-news/agency-buys-publisher-turnabout-latest-trend/307453/
 
THIS OLD MARKETING: James Vick
 
Direct download: 17-01-16-Episode-166.mp3
Category:Content Marketing -- posted at: 5:28pm EST

In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising.  In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content.  This week's TOM example: AARP.

This week's story links:

Renewing Medium’s Focus
 
Vayner Media Acquires Women’s Publisher PureWow
 
AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking
 
Buzzfeed’s Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year
 
 
EPISODE SPONSOR
Content Marketing Institute events at http://contentmarketinginstitute.com/events/
 
RANTS AND RAVES
 
 
 
TOM
AARP Magazine - http://www.aarp.org/magazine/
Direct download: 17-01-09-Episode-165.mp3
Category:Content Marketing -- posted at: 7:36pm EST

In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising.  The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands.  Rants and raves include the history of video games and Generation Z.  This week's TOM example: Purina's Chase the Chuck Wagon.

This week's story links:

Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per day
http://adage.com/article/digital/ad-fraud-scheme-cost-advertisers-3-million-day/307235/

Technology Trends That will Transform Content Marketing
http://thenextweb.com/insider/2016/12/22/technology-trends-that-will-transform-content-marketing-in-2017/

2017 Is Going to Be A Bloodbath - Says beleaguered Independent Publishers
http://digiday.com/publishers/2017s-going-bloodbath-confessions-beleaguered-independent-publisher/

SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events


RANTS/RAVES
https://blog.hootsuite.com/how-to-create-social-campaigns-for-gen-z/

https://www.youtube.com/watch?v=hER0Qp6QJNU

https://www.amazon.com/dp/B004OC072G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983

THIS OLD MARKETING: Purina and Chase the Chuck Wagon
https://en.wikipedia.org/wiki/Chase_the_Chuck_Wagon

 

 

 

Direct download: 17-01-02-Episode-164.mp3
Category:Content Marketing -- posted at: 6:49pm EST

In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continues to diversify its business model, so will marketing.  Rants and raves include George Michael and The Undoing Project from Michael Lewis.  This week's TOM: House Organs.

This week's show links:

http://www.forbes.com/sites/howardhomonoff/2016/12/16/what-facebooks-status-as-a-media-company-means-for-media/#aaf7181c1a4f

http://www.recode.net/2016/12/14/13955348/facebook-original-video

SPONSOR: CMI Events at http://contentmarketinginstitute.com/events/

RANTS AND RAVES

https://www.youtube.com/watch?v=hvuENG3O9TM

This Old Marketing: An Article on House Organs

https://books.google.com/books?id=8uA7AQAAMAAJ&pg=RA5-PA16&lpg=RA5-PA16&dq=%22house+organ%22+magazine+1800s&source=bl&ots=LugDdPSwn6&sig=hKE8Qne2C_Pth1UkMMp4EQgZy4I&hl=en&sa=X&ved=0ahUKEwjE3e70r5DRAhVo6IMKHaN5CuMQ6AEIITAB#v=onepage&q=%22house%20organ%22%20magazine%201800s&f=false

 

 

Direct download: 16-12-26-Episode-163.mp3
Category:Content Marketing -- posted at: 7:00pm EST

In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook's new process around fake news, and why it may prove to be a rather large opportunity for content-driven brands. In other news, the boys discuss why your body of work matters, why some research is really bad and the business models behind sponsored content.  Rants and raves include David Copperfield and a new Altimeter report.  This week's TOM example: Openview Venture Partners.

This week's story links:

 
EPISODE SPONSOR: Content Marketing Institute Events.  Use coupon code PNR100 and go to http://contentmarketinginstitute.com/events
 
 
TOM EXAMPLE: Build from Openview
http://openview.vc/build-book
 
Direct download: 16-12-19-Episode-162.mp3
Category:Content Marketing -- posted at: 8:59pm EST

In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that looks like sales collateral.  Rants and raves include Scott Galloway and PewDiePie.  This week's TOM: Constant Contact.

This week's show links:

Is Content Marketing Failing Us In B2B
http://www.heidi-taylor.com/blog/b2b-marketing/is-content-marketing-failing-us-in-b2b/

Will Artificial Intelligence Replace Writers and Content Marketers
http://www.pr2020.com/blog/will-artificial-intelligence-replace-content-marketers

EPISODE SPONSOR - Content Marketing Institute 2017 Events - http://contentmarketinginstitute.com/events/

RANTS AND RAVES 
https://www.l2inc.com/winners-losers-what-airbnb-isn't-telling-us/2016/blog
http://www.businessinsider.com/groupm-creates-mplatform-division-2016-11
 
Direct download: 16-12-12-Episode-161.mp3
Category:Content Marketing -- posted at: 9:32pm EST

In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations. This Old Marketing example - UK National Trust.

This week's story links:

Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless
http://www.recode.net/2016/12/1/13806610/daily-mail-elite-daily-writedown-31-million-loss

GoPro Cutting 15% of Workforce, Closes Entertainment Unit
https://www.bloomberg.com/news/articles/2016-11-30/gopro-cutting-15-of-workforce-shuts-down-entertainment-unit

How Casey Neistat Used Content Marketing To Sell Beme
https://www.linkedin.com/pulse/how-casey-neistat-used-content-marketing-sell-his-beme-daniel-hochuli

CNN to launch new media platform with Casey Neistat
http://www.theverge.com/2016/11/28/13762792/cnn-beme-shut-down-casey-neistat-new-startup


EPISODE SPONSOR 

Intelligent Content Conference - Sign up now at http://IntelligentContentConference.com


RANTS AND RAVES 

http://www.wsj.com/articles/breitbart-controversy-spotlights-ad-technology-confusion-1480737178
https://contently.com/strategist/2016/11/22/publishers-threaten-ad-agencies/

http://digiday.com/publishers/wake-declines-time-inc-centralizes-digital-desks/
https://www.businessoffashion.com/articles/news-analysis/hearst-and-other-publishers-consolidate

TOM - The National Trust
https://www.nationaltrust.org.uk/about-us
https://en.wikipedia.org/wiki/National_Trust_Magazine

Direct download: 16-12-05-Episode-160.mp3
Category:Content Marketing -- posted at: 9:38pm EST

In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC.  This week's TOM example: Inbound Marketing (the book).

This week's news links:

 
TOM: Inbound Marketing by Hubspot
https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311
Direct download: 16-11-28-Episode-159.mp3
Category:Content Marketing -- posted at: 9:12pm EST

In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to have problems with fake news, and Joe and Robert discuss what the impact will be for brands. Rants and raves include more Facebook and their big measurement issues.  This week's TOM example: Butterball.

This week's news stories:

MXM and C3 Unite to Form the First content Centric Global Agency Network
 
Facebook Admits It Must Do More To Stop The Spread of Misinformation On Its Platform
 
7 New Podcast Statistics for 2016
EPISODE SPONSOR - Intelligent Content Conference.  Rates go up on December 17th.  Register today: http://intelligentcontentconference.com
 
 
TOM - Butterball
Direct download: 16-11-21-Episode-158.mp3
Category:Content Marketing -- posted at: 6:00pm EST

In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and taking longer to write.  Rants and raves include live magazines and the downfall of the press. This week's TOM example: Autodesk.

This week's story links:

Top Sponsor: 

Get the Content Marketing Benchmark report, courtesy of Noosh at http://cmi.media/pnr157b

Ad Revenues for First half of 2016 are at an All Time High
https://www.iab.com/news/digital-ad-revenues-grow-19-year-year-first-half-2016/

New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tactics
https://www.orbitmedia.com/blog/blogger-trends/
 
EPISODE SPONSOR 
Curalate...download their guide to understanding millennials - http://cmi.media/pnr157a

RANTS AND RAVES 

https://www.bostonglobe.com/arts/2016/11/08/live-magazines-put-you-room-with-story/5MQYxt3yEplxADDtdryTuL/story.html

TOM 
Direct download: 16-11-13-Episode-157.mp3
Category:Content Marketing -- posted at: 6:00pm EST