PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy.  This week's This Old Marketing example: Emily McDowell Cards.

This week's story links:


Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages
 
SHOW SPONSOR - SMARTLING
Direct download: 17-07-24-Episode-193.mp3
Category:Content Marketing -- posted at: 7:00pm EDT

Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS.

This week's story links:


Fender Strums Up Demand With Guitar Lessons
http://brandchannel.com/2017/07/10/fender-play-071017/

SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com

THIS OLD MARKETING - UBS

https://www.unlimited.world/
https://www.marketingweek.com/2017/07/11/reaching-purpose-driven-millionaires/

Direct download: 17-07-17-Episode-192.mp3
Category:Content Marketing -- posted at: 9:00pm EDT

It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening.  In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know.  Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service.

This week's story links:

Facebook found a new way to identify spam and false news articles in your News Feed
https://www.recode.net/2017/6/30/15896544/facebook-fake-news-feed-algorithm-update-spam
 

Content Marketers Increasingly Looking to AI To Supplement Marketing Needs
http://www.thedrum.com/news/2017/07/06/content-marketers-increasingly-looking-ai-supplement-marketing-needs
and
 
Most Publishers are Lousy At Audience Development - Here’s Why
http://www.pubexec.com/post/publishers-lousy-audience-development-heres/


SPONSOR - CONTENT MARKETING WORLD
Go to http://contentmarketingworld.com and register by July 21st.

RANTS AND RAVES

https://hbr.org/2017/07/the-trouble-with-cmos?mod=djemCMOToday
 
Direct download: 17-07-07-Episode-191.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter.  Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli. 

This week's story links:


The New York Times CEO on state of digital advertising: ‘Nightmarish joke’
https://digiday.com/media/new-york-times-ceo-state-digital-advertising-nightmarish-joke/

SPONSOR - CONTENT MARKETING WORLD
Use coupon code PNR100 to save $100 at ContentMarketingWorld.com
 
 
THIS OLD MARKETING - BOTTICELLI

 

Direct download: 17-07-03-Episode-190.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also include some predictions for the last part of the year, (including a SnapChat explosion at Cannes) as well as a TOM from Kawasaki.

This week's show links:

SPONSOR - GoToWebinar and their eBook "Why Webinars Help Marketers Win: Start Rocking Your Lead Gen with Webinars". Download it now at http://cmi.media/pnr189

TOM - Kawasaki and Good Times magazine
https://rideapart.com/articles/recalling-kawasakis-good-times-magazine

 

Direct download: 17-06-26-Episode-189.mp3
Category:Content Marketing -- posted at: 9:10pm EDT

This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty.  Rants and raves include net neutrality and YouTube's ad crisis.  This week's TOM example: Mobil.

This week's story links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b

How NerdWallet Went To a $520 Million Company Using Content
 
The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters
 
 
Trust Marketing in the Fake News Era
 
SHOW SPONSOR - GOTOWEBINAR
Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr188a
 
RANTS AND RAVES
 
 
THIS OLD MARKETING - Mobil

 

Direct download: 17-06-18-Episode-188.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

Some see Google's ad-blocking plan as a pure goodness for those who want a better digital experience. Others see this as a long-term plan that keeps Google's monopoly in place. Discuss... In other news, Anheuser-Busch buys an online community and the craft brewing industry goes crazy. Rants and raves include authenticity and licensing revenue. This week's TOM example: McKinsey Quarterly.

This week's story links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr187b

Direct download: 17-06-11-Episode-187.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

In this episode of This Old Marketing, Joe and Robert dissect Mary Meeker's Annual Internet Trends report...and guess what? It actually mentions content marketing this year. Woo hoo! In other news, Amazon, Netflix and Google continue to gobble up content opportunities. Rants and raves include no wasted opportunities. This week's TOM example: Land Rover.

This week's show links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr186b


With a Big Amazon Streaming Deal, Berkeley’s Journalism Program Is Building A Revenue Stream
http://www.niemanlab.org/2017/05/with-a-big-amazon-streaming-deal-berkeleys-journalism-program-is-building-a-new-revenue-stream/
 
SHOW SPONSOR - GOTOWEBINAR
Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr186a

RANTS AND RAVES
Direct download: 17-06-04-Episode-186.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

Joe and Robert review the top US Media Trends, which include local newspapers, the future of television, and how Facebook is just getting started. In other news, Edison Research finds that Facebook is indeed dominating the smartphone, while there still might be opportunities in podcasting.  Rants and raves include last-click attribution and Walkers Crisps. This week's TOM example: Williams Sonoma.

This week's story links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr185b

5 US Media Trends To Keep An Eye On
https://www.themediabriefing.com/article/five-u-s-media-trends-to-keep-an-eye-on

Edison Research Releases Social Sharing In The Mobile World Report
http://www.edisonresearch.com/social-sharing-mobile-world/


EPISODE SPONSOR - BRIGHTCOVE
 
 
Direct download: 17-05-28-Episode-185.mp3
Category:Content Marketing -- posted at: 5:30pm EDT

In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care.  This week's TOM example: Jan van der Heijden.

This week's story links:

 
Don’t Get Rid Of The Publisher Position Just Yet
https://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/
 
Conde Naste Sees Commerce Opportunity With Branded Subscription Boxes
https://digiday.com/media/conde-nast-sees-commerce-opportunities-branded-subscription-boxes/

SHOW SPONSOR - BRIGHTCOVE
Download "The Science of Social Video" Today - http://cmi.media/pnr184

This Old Marketing - Jan van der Heijden
Direct download: 17-05-22-Episode-184.mp3
Category:Content Marketing -- posted at: 5:17pm EDT