PNR 95: CMO Survey Finds Spending on Content to Outpace Advertising

In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred's $42 million dollar round and what it means for the content marketing industry.  Google pushes hard on native ads inside Gmail, and what's wrong with content calendars (hint: you'll find out)?  Rumors swirl around Apple launching original programming, and a CMO survey says content development tops the budget charts for 2016.  Rants and raves include an "ode to Joe" and a publishing crisis.  This week's TOM example: Weight Watchers.

This week's story links:

NewsCred Raises $42 Milion and sets its sights beyond content marketing

http://techcrunch.com/2015/09/02/newscred-42-million/

 

Google launches new native ad format in Gmail

http://techcrunch.com/2015/09/01/google-launches-new-native-ad-format-in-gmail/

 

The 10 commandments of Content Marketing

http://www.briansolis.com/2015/09/10-commandments-content-marketing-2/

 

Apple Eyes Move Into Original Programming Exclusive

http://variety.com/2015/digital/news/apple-eyes-move-into-original-programming-exclusive-1201582020/

 

How CMO’s Are Spending Across the Customer Buying Cycle
http://adage.com/article/btob/cmos-spending-content-buying-cycle/300181/

 

This week's Sponsor: StudioD - bit.ly/studiod-cmfiles

 

Joe's Rant link on Ad blocker crisis - http://fortune.com/2015/09/04/sue-ad-blockers/