Mon, 18 July 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands. Rants and raves include great storytelling and the Trump/Pence logo. This week's TOM example: I Dig Hardware from Allegion. This week's story links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners. Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream? http://www.adweek.com/news/ Why Content Marketing Is Bigger Than Jon Mandel http://www.mediapost.com/ Should Publishers Use Medium https://www.baekdal.com/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b Rants and Raves http://www.wsj.com/articles/ |