PNR 182: 2017 Is the Year Brands Buy Media Companies

In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near.  Rants and raves include John Green and Airbnb. This week's This Old Marketing example: UnitedHealthcare.

This week's story links:

WhirlPool Acquires Yummly
https://techcrunch.com/2017/05/04/whirlpool-acquires-yummly-the-recipe-search-engine-last-valued-at-100m/

Time Facebook And Google Accept They Are Publishers With Responsibilities
https://www.mediapost.com/publications/article/300302/time-facebook-and-google-accept-they-are-publisher.html?edition=102698

Forrester Sees Advertiser Revolt As The Beginning Of The End
http://adage.com/article/digital/forrester-sees-advertiser-revolt-beginning-end/308886/

SPONSOR - BRIGHTCOVE and their ebook "The Science of Social Video" - Download for free today using this link: http://cmi.media/pnr182

RANTS AND RAVES
https://www.wsj.com/articles/airbnb-teams-with-hearst-on-magazine-guided-by-travel-sites-data-1493892000

https://www.wsj.com/articles/how-buzzfeed-and-mondelez-brought-healthy-food-videos-to-the-masses-1493373600

https://www.youtube.com/user/vlogbrothers

TOM - UnitedHealthcare

https://careers.unitedhealthgroup.com/why-work-here/news-room/2015/unitedhealthcare-launches-becoming-dr-you-course-to-help-older-adults.aspx
http://adage.com/article/cmo-strategy/brand-u-marketers-offer-courses-content/300892/