PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

This week to celebrate PNR's 20th episode, Joe and Robert record #thisoldmarketing live from Content Marketing World in Sydney, Australia.  Special guests include King Content's Todd Wheatland and Cisco's Tim Washer.  The boys discuss LinkedIn's new content analytics package, the end of blog comments, and the market pulse on content marketing in Australia.

Direct download: 14-03-31-Episode-20.mp3
Category:Content Marketing -- posted at: 6:37am EDT

This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content noticed.  At the same time, Google goes out to hunt guest blogging spammers. After a nice discussion on transparency, Robert covers this week's TOM example: Baseball Cards.

Direct download: 14-03-24-Episode-19.mp3
Category:Content Marketing -- posted at: 9:26am EDT

This week, Joe and Robert dig deep into native advertising...first with the Wall Street Journal's new native launch, and then with Guardian's native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our TOM example: The Enthusiast from Harley Davidson.

Direct download: 14-03-17-Episode-18.mp3
Category:Content Marketing -- posted at: 8:42pm EDT

Joe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Robert rant about people who rant about the phrase 'content marketing'.  This week's TOM example: Energy University.

Direct download: 14-03-11-Episode-17-2.mp3
Category:Content Marketing -- posted at: 7:29pm EDT

Joe and Robert discuss the LinkedIn job bank fiasco and then discuss whether agencies really can do content marketing well. In addiition, the boys discuss not publishing on rented land, and more critical reviews of Facebook's algorithm changes. This week's #ThisOldMarketing example: Patagonia footprints.

Direct download: 14-03-02-Episode-16.mp3
Category:Content Marketing -- posted at: 9:21pm EDT

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