PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers.  In addition, the boys discuss the New York Times/Shell native advertising deal, as well as a Forrester report that says marketers are wasting money on social media.  This week's raves include a unique comedy video related to content marketing and some interesting Aussie coverage of CMI's content marketing benchmark survey.  #ThisOldMarketing example of the week: Scribner magazine from 1887.

Direct download: 14-11-23-Episode-54.mp3
Category:Content Marketing -- posted at: 8:53pm EDT

In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes.  That's right...get ready for all your Facebook promotional content to go bye bye.  In addition, the boys talk about Marriott's move to becoming a full-blown media company, and (ring the bell) native advertising revenues continue to soar.  Two raves this week include a print magazine launch from Airbnb. This week's TOM example of the week: thinkMoney magazine from TD Ameritrade.

Direct download: 14-11-17-Episode-53.mp3
Category:Content Marketing -- posted at: 2:24pm EDT

In this, our one year anniversary episode, Joe and Robert look back and grade themselves on their 2014 content marketing predictions.  In addition, the boys discuss the growing concern over native advertising in the political space, which caused some issue this year in San Francisco. Facebook offers an interesting deal for publisher and there is yet another article about a crisis in content marketing.  Rants and raves include Alex from Target and commenting on blog posts.  This week's #ThisOldMarketing example is none other than This Old Marketing.

Direct download: 14-11-10-Episode-52.mp3
Category:Content Marketing -- posted at: 7:16am EDT

In this episode of This Old Marketing, Joe and Robert discuss a possible "crisis" in content marketing effectiveness. Then the boys discuss the ongoing agency saga and content marketing, with some breaking news on the Publicis purchase of Sapient. Final stories include a take on the revolution in podcasts, and some critical review of Verizon's new content marketing site.  Rants and raves include a CNET magazine and more confusion over native advertising.  This week's #ThisOldMarketing example of the week: Concept to Reality magazine from Altair Engineering.

Direct download: 14-11-03-Episode-51.mp3
Category:Content Marketing -- posted at: 10:08pm EDT

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