PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week.  LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may not be about content marketing and we find out that the inbound marketing economy really has nothing to do with inbound marketing.  Rants and raves include a McKinsey report and deals from Univision and HBO.  This week's #ThisOldMarketing example of the week: Flight Centre.

This week's story links:

LinkedIN Quietly removes option to export contacts makes users wait up to 72 Hours for their data archive
 
Google+ Is No More
http://venturebeat.com/2015/07/27/google-is-dropping-its-google-requirement-across-all-products-starting-with-youtube/
 
AOL CMO Says Content Marketing Is About Value Not Advertising
 
The Inbound Marketing Economy - Content Marketing Jobs Abound
 
EW Scripps Acquires Podcast Network
 
This week's sponsor: Emma and the Modern Marketer's Field Guide
http://bit.ly/myemma-field-guide.
 
 
Robert's Rave: McKinsey and Experience
Direct download: 15-07-27-Episode-89.mp3
Category:Content Marketing -- posted at: 8:07pm EST

In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it.  Then the boys chat about major research surrounding trust and culture, both of which need sound content marketing strategies. To cap it all off, our trusty podcasters outline what the top 200 advertisers spent last year, and how content marketing is still such a small thing when it comes to paid media.  Raves include Mark Zuckerberg and Comic-con.  This week's TOM example of the week: Disney.

This week's articles include:

Demand For How-To Content on YouTube Is On The Rose
 
Consumer Trust Crisis: Companies Excelling in Candor Substantially Outperform the Market
With the Rittenhouse study paired
 
Beyond The Brand: Culture Takes The Lead As Primary Driver of Long-Term Business Relationships
 
What The Top 200 US Advertisers Are Doing To Spend Smarter

 

 
This week's Sponsor: Acrolinx and their Global Content Index.  Download it here: http://bit.ly/acrolinx-global-index.
 
#ThisOldMarketing Example: A Disney Infographic
http://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191
Direct download: 15-07-19-Episode-88.mp3
Category:Content Marketing -- posted at: 8:00pm EST

In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it.  In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising.  Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe.  This week's TOM example of the week: Kraft Music Hall.

This week's story links:

How Upworthy is using data to move beyond clickbait and curation
http://www.niemanlab.org/2015/07/how-upworthy-is-using-data-to-move-beyond-clickbait-and-curation/

Who should handle your content marketing
http://www.imediaconnection.com/content/38892.asp

It’s Just Advertising Dillweed
http://digiday.com/brands/its-just-advertising-dillweed/

Americans Are Furious With Marketers
http://www.businessesgrow.com/2015/06/30/furious-with-marketers/
And the actual study:
https://www.asc.upenn.edu/sites/default/files/TradeoffFallacy_1.pdf

This week's sponsor: Acrolinx
Check out their new Global Content Index Report: 
http://bit.ly/acrolinx-global-index.

Robert's Rant
Comparing the ROI OF Content Marketing and Native Advertising
https://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertising

Joe's Rave
The Forgotten History of Autism (Video)
http://www.ted.com/talks/steve_silberman_the_forgotten_history_of_autism
 
#ThisOldMarketing example
Direct download: 15-07-10-Episode-87.mp3
Category:Content Marketing -- posted at: 6:00pm EST

In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch.  After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees amazing results leveraging Facebook for their subscription funnel, and Manifest is the latest content marketing agency merger/launch.  Rants and raves include the box office and customer service.  This week's #ThisOldMarketing example: Disney and merchandising.

This week's story links:


CNN To Broadcast Corporate Propaganda As News
http://america.aljazeera.com/opinions/2015/7/cnn-to-broadcast-corporate-propaganda-as-news.html

The Future Of Digital Is Print
http://www.shweiki.com/blog/2015/07/the-future-of-digital-is-print/

New York Times Finds New Subscribers On Facebook
http://digiday.com/publishers/new-york-times-finds-new-subscribers-facebook/

A New Powerhouse in Content Marketing and Experience Design: Manifest
http://www.mediapost.com/publications/article/253230/new-powerhouse-in-content-marketing-and-experience.html

SPONSOR

Acrolinx and the Global Content Impact Index:
http://bit.ly/acrolinx-global-index

RANTS AND RAVES

Joe on the Power of a Series:
http://time.com/3946008/jurassic-world-terminator-magic-mike-box-officce/

Robert on Customer Service:
http://www.forbes.com/sites/rogerdooley/2015/07/02/customer-experience/

TOM Example of the Week: Disney and Merchandising
http://www.wsj.com/articles/SB10001424052702304453304576390720637710278

 

Direct download: 15-07-06-Episode-86.mp3
Category:Content Marketing -- posted at: 8:27pm EST

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