PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead.  Well, is it dead, or are most brands just using it wrong (the latter)?  Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?).  Rants and raves include experiences and a clear lack of strategy.  This week's TOM example of the week: White Castle.

This week's story links include:

Can We Admit Now That Social Media Marketing Is Dead
 
Podcasting Embraces A New Era of Cool
 
Native Advertising Is Not Content Marketing
 
This week's Sponsor: StudioD presenting the Content Marketing Files.  Download here - bit.ly/studiod-cmfiles
 
Rants/Raves
 
Direct download: 15-08-31-Episode-94.mp3
Category:Content Marketing -- posted at: 7:54pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016.  Oracle buys Maxymiser for further proof.  The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?).  Raves include the New York Times email newsletters and the opportunity for local publishers.  This week's TOM example of the week: Sherwin Williams.

This week's stories include:



F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommerce
http://www.pubexec.com/article/content-change/


Facebook has Taken over for Google as a traffic source for news
http://fortune.com/2015/08/18/facebook-google/
 
SPONSOR
StudioD and the Content Marketing Files.  Download here: bit.ly/studiod-cmfiles.

RAVES

Robert
http://www.themediabriefing.com/article/why-local-publishers-are-well-placed-to-become-service-providers
 
Joe
 
This Old Marketing Example - Home Decorator Magazine (now STIR)
http://www.sherwin-williams.com/architects-specifiers-designers/inspiration/stir/
 
Direct download: 15-08-24-Episode-93.mp3
Category:Content Marketing -- posted at: 8:12pm EDT

In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise.  Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all.  More content marketing research as well. Raves include Target and Nike's video program.  TOM Example of the Week: Aldus Pagemaker.

This week's story links

Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse
 
The Journalists Who Refuse to Admit They’re Actually Content Marketers
 
Only 2% of Marketers Have “Very Effective” Content Strategy
 
Also with this…  ContentMarketing Inefficiencies Cost B2B Companies Nearly $1 Billion
 
Sponsor: Emma's Modern Marketer's Field Guide.  Download it today: http://bit.ly/myemma-field-guide
 
Robert's Rave: Target and Trolls
 
This week's TOM Example of the Week: Aldus Pagemaker with Roger Parker - http://www.huffingtonpost.com/john-fox/30-years-ago-aldus-pagema_b_7880438.html 
 
Direct download: 15-08-17-Episode-92.mp3
Category:Content Marketing -- posted at: 8:13pm EDT

In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms.  Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you.  Rants and raves include a MillerCoors video series and how some people get content marketing all wrong.  This week's TOM example of the week: Arch Shaw.

This week's show links:

Why The biggest debate in advertising is irrelevant
 
Introducing Facebook Live 
Paired With
 
The Uber of Agencies: Why Marketers Want to ride with a new kind of shop
 
SPONSOR
 
Emma's Modern Marketer's Field Guide: http://bit.ly/myemma-field-guide
 
RANTS AND RAVES
 
Robert's Rave on MillerCoors:

 

 
Joe's Rant on "Why No One Cares about Your Content":
 
https://www.marketingmag.com.au/hubs-c/no-one-cares-content/
Direct download: 15-08-09-Episode-91.mp3
Category:Content Marketing -- posted at: 7:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape.  Will media companies just turn into wire service companies?  Who really owns the audience?  Where is this all going?  After a short chat about podcasting, rants include Cecil the Lion and YouTube.  This week's TOM example of the week: American Bee Journal.

This week's story links:

 
 
This week's sponsor: Emma and the "Modern Marketers' Field Guide.
Download the guide now at http://bit.ly/myemma-field-guide.
 
Joe's Rant Link on YouTube:
http://finance.yahoo.com/news/biggest-stars-youtube-huge-incomes-170409679.html
 
#ThisOldMarketing Example of the Week: American Bee Journal - http://www.americanbeejournal.com/site/epage/79325_828.htm
 
 
Direct download: 15-08-03-Episode-90.mp3
Category:Content Marketing -- posted at: 6:50pm EDT

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