PNR 103: Consistent Content Is Key...and Most Brands Can't Do It

In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora.  PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?).  Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com.  This week's TOM example: Pro Football Talk.

This week's story links: 

 

Google Gets Back Into Podcast Distribution

http://arstechnica.com/gadgets/2015/10/google-gets-back-into-podcast-distribution-with-google-play-music-podcasts/

 

Pandora Exclusive Streaming Partner for Serial

http://www.businesswire.com/news/home/20151102005476/en/Pandora-Exclusive-Streaming-Partner-Serial-Season

 

PewdiePie Says Ad Blockers Lead to YouTube Red

http://www.businessinsider.com/pewdiepie-says-ad-blockers-led-to-youtube-red-2015-10

 

 

Zuckerberg Talks about the Crowding of Ads Vs. Content

https://www.youtube.com/watch?v=VQaCv52DSnY&feature=youtu.be&t=1997

 

Brands It’s You Not Consumers

http://www.cmo.com/articles/2015/10/19/brands-its-you-not-consumers.html

 

This week's Sponsor: Marketo on A/B Testing - http://bit.ly/marketo-ab-testing

 

Rants and Raves

Robert - http://fortune.com/2015/10/27/ibm-weather-company-acquisition/

Joe - https://www.linkedin.com/pulse/nike-under-armour-missing-huge-opportunity-grantland-closing-pulizzi

 

This Old Marketing

http://profootballtalk.nbcsports.com/2015/11/01/pft-turns-14-today/