PNR 116: The Guardian Gets Aggressive with Native Advertising Terms

In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing.  PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website.  Rants and raves include the evolution of content marketing and Joe's level of exhaustion.  Today's TOM Example: Chief Optimist by Xerox.

This week's story links:

Anywhere But Medium

http://scripting.com/liveblog/users/davewiner/2016/01/20/0900.html

 

Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report

http://www.forbes.com/forbesinsights/pwc_content/index.html
http://images.forbes.com/forbesinsights/StudyPDFs/PwC-CustomerFocusedContent-REPORT.pdf

 

The Guardian Is Now Calling Native Ads Paid Content

http://digiday.com/publishers/guardian-now-calling-native-ads-paid-content/

 

 

This week's Sponsor: AdStation

Content Monetization eBook 

http://bit.ly/adstation-content-monetization

 

Rants and Raves

Robert
http://diginomica.com/2016/01/22/content-strategy-takes-a-big-shift-why-i-was-wrong/#.Vq5ka8dmOFg

Joe
https://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/

#ThisOldMarketing - Chief Optimist by Xerox
http://www.consulting.xerox.com/campaigns/chief-optimist/enus.html