PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Facebook looks to create its own content and yet another prediction for the death of content marketing is reviewed.  SNL announces a big play in native advertising and Google says that YouTube ads are vastly superior than TV Ads.  Rants include two beat downs on native advertising practices.  This week's TOM example of the week: Schneider Electric's Energy University.

Facebook's Scary New World for Media Companies
http://www.businessinsider.com/facebook-future-of-content-2016-4

The Death Of Content Marketing - Why Brands Must Become Cultural Currency
https://medium.com/@armano/ the-death-of-content- marketing-why-brands-must- become-cultural-currency- 6f708f13214#.xr5cvjjye

SNL Will Decrease Ads by 30% Next Season
http://adage.com/article/ media/snl-air-fewer- commercials-season/303697/

Google Says YouTube Ads Are 80% more Effective Than TV
http://bgr.com/2016/04/20/ youtube-ads-vs-tv-ads/

Social Cost of Bad Online Marketing
https://hbr.org/2016/04/the- social-cost-of-bad-online- marketing


SPONSOR - MARKETO with Highly Effective Email Marketing - Download the LOOKBOOK Here - http://cmi.media/pnr128

 
THIS OLD MARKETING - ENERGY UNIVERSITY
http://www.contentmarketingworld.com/lorna-breault-snyder-education-as-a-content-marketing-strategy/

Direct download: 16-04-25-Episode-128.mp3
Category:Content Marketing -- posted at: 7:46pm EST

In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising?  Publishers are now fully focused on e-commerce, and Buzzfeed's prospects dip and their future is more cloudy.  Rants and raves include Disrupted by Dan Lyons and a must-read HBR article.  This week's TOM example: Ripley's Believe It or Not.

This week's article links:

Everything The Tech World Says About Marketing Is Wrong
http://techcrunch.com/2016/04/12/everything-the-tech-world-says-about-marketing-is-wrong/

Content Marketing’s Echo Chamber
http://marketingland.com/content-marketings-echo-chamber-168438

Newest Rainmaker at Publishers is Ecommerce Editors
http://digiday.com/publishers/newest-rainmaker-publishers-e-commerce-editors/

Buzzfeed Cuts Prospects
http://www.theguardian.com/media/2016/apr/12/buzzfeed-projected-revenue-cuts-missed-financial-target

THIS WEEK'S SPONSOR: GoToWebinar
Download "The 5 Tips to a Successful Webinar" http://bit.ly/gotowebinar-attract-audience

RANTS AND RAVES
https://hbr.org/2012/07/the-end-of-solution-sales
http://www.amazon.com/gp/product/B013CATZIC/ref=dp-kindle-redirect?ie=UTF8&btkr=1

Direct download: 16-04-17-Episode-127.mp3
Category:Content Marketing -- posted at: 6:00pm EST

In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content.  In addition, Medium offers "instaCMS" and goes into the software business.  Rented land?  We aren't quite sure.  Prevention drops all print ads and Mashable restructures.  Rants and raves include SheKnows Media and Audible offering podcasts.  This week's TOM Example: The General Magazine.

This week's story links:

Facebook Will Start Offering Branded Content
https://www.facebook.com/facebookmedia/get-started/branded-content?hc_location=ufi
paired with
http://digiday.com/publishers/publishers-just-saw-decline-facebook-traffic/


Making Medium More Powerful For Publishers
https://medium.com/the-story/making-medium-more-powerful-for-publishers-39663413a904#.sehioahsd
Paired With…. 
https://medium.com/newco/the-tech-story-is-over-2446fcd75087#.m0ybo2jgw

Prevention Magazine Takes Radical Step: No Print Ads
http://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328
paired with
Mashable Announces Personnel Shifts and Job Cuts
http://www.nytimes.com/2016/04/08/business/media/mashable-announces-personnel-shifts-and-job-cuts.html?smid=fb-share&_r=0

This Week's Sponsor - GoToWebinar
Download "Targeting the Right Audience with Your Webinar" http://bit.ly/gotowebinar-attract-audience


RANTS AND RAVES
Robert
http://www.verticalmeasures.com/content-marketing-2/why-your-content-marketing-agency-is-failing-you-040716/
http://www.adweek.com/news/advertising-branding/acquiring-helloflo-sheknows-media-getting-viral-content-machine-170527

Joe
http://brandsavant.com/brandsavant/the-beginning-of-the-end-for-podcasts


THIS OLD MARKETING
The General Magazine
https://en.wikipedia.org/wiki/The_General_(magazine)

Direct download: 16-04-11-Episode-126.mp3
Category:Content Marketing -- posted at: 7:56pm EST

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing.  The boys love the report, but doubt that many will execute the approach properly.  Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform.  Rants and raves include content marketing ROI and LEGO.  This week's TOM example: The Federalist Papers.

This week's story links:

Companies Favoring Content Over Ads
http://www.broadcastingcable.com/news/technology/study-companies-favoring-content-over-ads/154962

New Study Shows Why Retailers Should Ramp Their Email Game
http://www.adweek.com/news/technology/study-shows-why-retailers-should-ramp-their-email-game-millennials-170355

The Rise of the Publishing Platform Specialist
http://www.wsj.com/articles/the-rise-of-the-publishing-platform-specialist-1458896683

SPONSOR: GoToWebinar and this amazing eBook on how to get the right people to your webinar - http://bit.ly/gotowebinar-attract-audience

RANTS AND RAVES
Robert
https://www.marketingtechblog.com/whats-cost-acquiring-versus-retaining-customer/

Joe
https://www.linkedin.com/nhome/updates?topic=6118945958337265664&trk=eml-mention-reply-nus&midToken=AQGe3WvFB8snLw&fromEmail=fromEmail&ut=0m1n_O9Me65Dc1

http://firstround.com/review/content-is-eating-the-world-contentlys-ceo-on-winning-at-marketings-fastest-growing-trend

#ThisOldMarketing - The Federalist Papers
https://en.wikipedia.org/wiki/The_Federalist_Papers

Direct download: 16-04-01-Episode-125.mp3
Category:Content Marketing -- posted at: 6:00pm EST

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