PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content.  Apple looks like they are in the market for a content producer (although probably not Disney...yet) and (drum roll please), content marketing can now be scientifically proven (mic drop).  Rants and raves include the Pope and programmatic data. This week's TOM: Thomas Chippendale.

This week's content marketing news:

Content Marketing And Compounding Returns
http://tomtunguz.com/content-marketing-compounding-returns/
 

SPONSOR: 5 Steps to Attract Your Target Audience to Your Next Webinar from GoToWebinar - http://cmi.media/pnr133
 
JOE
 
This Old Marketing: Thomas Chippendale
 
Direct download: 16-05-30-Episode-133.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands.  Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among brands.  Rants and raves include building your personal brand and rented land.  This week's TOM example: Playmobil.

This week's content links:

USE CODE "PNR200" to get $200 off at http://ContentMarketingWorld.com

 

Paired with
Facebook needs to make it easier to report stolen videos
 

Interview with Shane Smith - CEO of Vice
http://digiday.com/publishers/shane-smith-vice-media-interview/
 
 
SPONSOR: GoToWebinar and "The 5 Keys to Attract a Targeted Audience with Webinars" - http://cmi.media/pnr132


RANTS AND RAVES

Robert
 
 
 
Direct download: 16-05-23-Episode-132.mp3
Category:Content Marketing -- posted at: 8:24pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media company, and influencer marketing is the biggest thing that no enterprise understands how to execute well.  Rants and raves include bots, bots and more bots.  This week's TOM example: OBEY.

This week's story links:

 
Direct download: 16-05-14-Episode-131.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles.  Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's. 

This week's article links:

Content Marketing Spend Predicted to Double In The UK
http://www.campaignlive.co.uk/article/uk-content-marketing-spend-predicted-double-2020/1393581

Good News - People Will Read Your Long Stories On Their Phones
http://www.niemanlab.org/2016/05/good-news-publishers-people-will-read-your-long-stories-on-their-phones-for-two-minutes-anyway/

Multi-Channel Networks Content With Ad Buyer Fatigue
http://www.wsj.com/articles/mcns-contend-with-ad-buyer-fatigue-1462562261

Content Commoner Not King
http://adexchanger.com/the-sell-sider/content-commoner-not-king/


SPONSOR - Download Summer Marketing 101 from Marketo today - http://cmi.media/pnr130


RAVES

Robert
Media Design Changing IN The Digital Economy
http://adage.com/article/digitalnext/media-design-change-digital-economy/303758/

Joe
The Audience Takes Charge
http://contentmarketinginstitute.com/2016/05/audience-takes-charge/

Direct download: 16-05-09-Episode-130.mp3
Category:Content Marketing -- posted at: 6:20pm EDT

In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber success. Native advertising terms continue toconfuse and Marriott shows us what content marketing at scale lookslike.  Rants and raves include audio content trends and whythe human attention span is not eight seconds.  This week'sTOM Example: The origin story behind Red Bull Media House.

This week's show links:


Metrics Meet Magic - How Marriott CMOKarinTimponeReachesNext-GenTravelersThroughIncredibleContent
https://contently.com/strategist/2015/12/15/metrics-meet-magic-marriott-cmo-karin-timpone-reaches-next-gen-travelers-incredible-content/

SPONSOR MESSAGE - MARKETO
Download the Highly EffectiveEmailMarketingLookbook- http://cmi.media/pnr129

RANTS AND RAVES

JOE
http://www.amplifimedia.com/blogstein/2016/4/22/mobile-is-eating-the-audio-world

ROBERT
 
Direct download: 16-05-02-Episode-129.mp3
Category:Content Marketing -- posted at: 9:47pm EDT

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