PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers.  This, in turn, becomes a huge opportunity for brands.  In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms.  In other news, native advertising is booming (who knew?).  Rants and raves include Garrison Keillor and Print.  This week's TOM example: Steelcase. 

Today's Episode Sponsor - Ahrefs (ahrefs.com) has a 30% off special for PNR listeners, plus a 14-day free trial.  Go here for more - http://cmi.media/pnr137a

This week's story links:

Did Facebook Just Deliver a Crushing Blow To Native Advertising
 
Paired With….
Facebook Makes A Deal To Pay For Media Companies, Celebrities for Facebook Live
 
2016 Native Advertising Trends For Publishers
 
Tronc Threatens a Nightmare Hellscape of Video Content in New Warning to Employees
 
SPONSOR - CONTENT MARKETING WORLD
Use code PNR200 to save $200 off at http://contentmarketingworld.com
 
 
RAVES
Direct download: 16-06-27-Episode-137.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers.  Rants and raves include Snapchat's new magazine.  TOM example of the week: Investools.

This week's story links:

Direct download: 16-06-19-Episode-136.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using native advertising the wrong way while Facebook reach continues to plummet. Rants and raves include the opportunity for publishers as agencies.  This week's TOM example: Computer magazine startups.

This week's story links:
 
 
 
SPONSOR - GoToWebinar and their eBook, "5 Ways to Attract a Targeted Audience to Your Next Webinar".  Download here - http://cmi.media/pnr135
Direct download: 16-06-13-Episode-135.mp3
Category:Content Marketing -- posted at: 4:53pm EDT

In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center.  Rants and raves include Scott Brinker and audio content.  This week's TOM example: Porsche.

This week's story links:

Content Marketing Institute Acquired by UBM
http://contentmarketinginstitute.com/2016/06/cmi-acquired-by-ubm/
 
15 Most Important Slides In Mary Meeker’s Internet Trends Report
https://www.washingtonpost.com/news/innovations/wp/2016/06/02/the-15-most-important-slides-in-mary-meekers-internet-trends-report/

Yahoo’s False Prophet - How Marissa Mayer Failed To Turn the Company Around
https://variety.com/2016/digital/features/marissa-mayer-yahoo-ceo-1201781310/

Mondelez Makes Moves To Look More Like A Media Company
http://www.wsj.com/articles/mondelez-makes-moves-to-look-more-like-a-media-company-1464692402


SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134
 
Direct download: 16-06-04-Episode-134.mp3
Category:Content Marketing -- posted at: 9:51pm EDT

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