PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web.  This week's TOM example: Houghton.

This week's story links:

ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration.

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

 

Yahoo Sells Core Business to Verizon For 4.8 Billion
http://www.nytimes.com/2016/07/25/business/yahoo-sale.html?_r=1

Unilever Buys Dollar Shave Club for $1 Billion
http://www.nytimes.com/2016/07/20/business/dealbook/unilever-dollar-shave-club.html

Medium Is Launching A Creative Exchange for Writers
https://help.medium.com/hc/en-us/articles/221393947-The-Creative-Exchange-for-Writers

T-Brand Studio Is Now A Full Fledged Agency
https://digiday.com/publishers/beyond-native-ny-times-plans-turn-t-brand-studio-full-fledged-agency/


SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b

Rants and Raves
https://vimeopro.com/user48581009/the-ballad-of-the-dreadnought
http://www.wsj.com/articles/martin-guitar-tries-long-form-branded-content-with-40-minute-documentary-1469206775
http://www.nytimes.com/2016/07/25/business/sponsored-content-takes-larger-role-in-media-companies.html?_r=0

 

Direct download: 16-07-25-Episode-141.mp3
Category:Content Marketing -- posted at: 6:53pm EST

In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering.  In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands.  Rants and raves include great storytelling and the Trump/Pence logo.  This week's TOM example: I Dig Hardware from Allegion. 

This week's story links:

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream?
http://www.adweek.com/news/technology/pok-mon-go-inspiring-small-retailers-so-has-augmented-reality-gone-mainstream-172478
Direct download: 16-07-17-Episode-140.mp3
Category:Content Marketing -- posted at: 6:00pm EST

In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands.  Rants and raves include how stock trading and content marketing are actually pretty similar.  This week's TOM example: Maui Electric.

This week's show links:

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

 
WPP Spent $1 Billion with Facebook Last Year

Branding - Keeping Up with Customers Not Competitors Becoming The Greatest Challenge To brands
https://www.bulldogreporter.com/modern-branding-keeping-up-with-customers-not-competitors-is-becoming-the-greatest-challenge-to-brands/

SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b

RAVES:
The Attention Economy and the Demise of Middle Ground
https://www.theguardian.com/media-network/2016/jul/06/attention-economy-demise-middle-ground


THIS OLD MARKETING

 

Direct download: 16-07-09-Episode-139.mp3
Category:Content Marketing -- posted at: 6:00pm EST

In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, making it almost impossible for anyone to reach anyone else without paying for it.  Rants and raves include Vice, Buzzfeed and the history of content marketing.  This week's TOM: Tower Records and Pulse! Magazine.

This week's story links:

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr138a for a special offer for PNR listeners.

Thrillist’s Content Marketing Division Is Launching A Booze Focused Site
http://www.wsj.com/articles/thrillists-content-marketing-division-is-launching-a-booze-focused-site-1467194400

Male Oriented Web Publisher Woven Digital Raises 18.5 Million
http://www.wsj.com/articles/male-oriented-web-publisher-woven-digital-raises-18-5-million-1467284400

What Facebook Wants You To Know About Their Changing Algorithm
http://money.cnn.com/2016/06/29/media/facebook-ranking-changes-news-feed/index.html

SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr138b

RANTS AND RAVES
 
 
Joe
Direct download: 16-07-03-Episode-138.mp3
Category:Content Marketing -- posted at: 6:00pm EST

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