PNR 138: Agencies, Brands and Media Starting to Look the Same

In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, making it almost impossible for anyone to reach anyone else without paying for it.  Rants and raves include Vice, Buzzfeed and the history of content marketing.  This week's TOM: Tower Records and Pulse! Magazine.

This week's story links:

Episode Sponsor - Ahrefs.com.  Go to http://cmi.media/pnr138a for a special offer for PNR listeners.

Thrillist’s Content Marketing Division Is Launching A Booze Focused Site
http://www.wsj.com/articles/thrillists-content-marketing-division-is-launching-a-booze-focused-site-1467194400

Male Oriented Web Publisher Woven Digital Raises 18.5 Million
http://www.wsj.com/articles/male-oriented-web-publisher-woven-digital-raises-18-5-million-1467284400

What Facebook Wants You To Know About Their Changing Algorithm
http://money.cnn.com/2016/06/29/media/facebook-ranking-changes-news-feed/index.html

SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr138b

RANTS AND RAVES

 

Robert
http://www.wsj.com/articles/vice-buzzfeed-tread-on-madison-avenues-turf-1466568065

 

Joe

http://contentmarketinginstitute.com/2016/07/history-content-marketing/

TOM - Tower Records
https://en.wikipedia.org/wiki/Pulse!_(magazine)