PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and raves include a new content book and poor, poor Mashable.  This week's TOM example: Pinsent Masons.

This week's article links:

Top of the Show Sponsor: Noosh: Get the Content Marketing Benchmark report at: http://cmi.media/pnr154b


Survey Proves APAC Marketers Have No Idea About Content Marketing
https://www.linkedin.com/pulse/survey-proves-apac-marketers-have-idea-content-part-daniel-hochuli

EPISODE SPONSOR 
 
The Complete Guide to Visual Commerce from Curalate: http://cmi.media/pnr154a

RANTS AND RAVES 
 
 
TOM 
Direct download: 16-10-24-Episode-154.mp3
Category:Content Marketing -- posted at: 10:20pm EDT

In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups.

This week's articles:

Is Content Marketing A Load Of Bollocks
https://www.marketingweek.com/2016/10/11/is-content-marketing-a-load-of-bullsht/

Google Acquires Famebit to Connect Youtube Creators With Brands
https://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/

Publishers Become Retailers In The Market For Survival
https://www.theguardian.com/media/2016/oct/10/publishers-become-retailers-in-the-market-for-survival

5 Takeaways From Hubspot’s State of Inbound 2016
http://www.toprankblog.com/2016/09/hubspot-2016-report/

EPISODE SPONSOR 

Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr153

RANTS AND RAVES 
http://www.cmo.com/opinion/articles/2016/9/21/the-storytelling-cmo.html#gs.9A13wE8
http://www.cmo.com/opinion/articles/2016/9/13/leading-from-the-front.html#gs.OE2Hk1c
https://www.hpe.com/us/en/insights.html?jumpid=ps_nfhbgkxma6/dm:_N117602.157906TIMEINC_139478513_311749138_0_4934935

THIS OLD MARKETING: Society of Grownups

https://www.bostonglobe.com/business/2016/10/11/massmutual-closes-society-grownups-storefront-tries-reach-millennial-customers/tlWWzQgMnsffklO7tQBjcK/story.html

https://www.societyofgrownups.com/

Direct download: 16-10-17-Episode-153.mp3
Category:Content Marketing -- posted at: 9:44pm EDT

In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch.  This week's TOM example: Pressed Juicery

This week's show links:

NYTimes Shuns Banner Ads In Favor of Proprietary Ad format
http://www.wsj.com/articles/new-york-times-shuns-banner-ads-in-favor-of-proprietary-ad-format-1475661662

Thought Leadership Disrupted
http://tldisrupted.com

What McDonalds Has Learned From Its Failed YouTube Channel
http://www.thedrum.com/news/2016/10/06/what-mcdonald-s-has-learned-its-failed-youtube-channel

EPISODE SPONSOR

Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr152

RANTS AND RAVES
http://www.wsj.com/video/analyst-dont-count-google-out-of-twitter-merger-talk/B9C61660-8AD6-4995-89F3-11616217026E.html
http://www.web-strategist.com/blog/2016/10/03/facebook-joins-the-collaborative-economy-with-marketplace/

THIS OLD MARKETING: Pressed Juicery
http://thechalkboardmag.com/
https://growtheverywhere.com/growth-everywhere-interview/hayden-slater-pressed-juicery/

Direct download: 16-10-10-Episode-152.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience.  Rolling Stone finds a buyer; and who really should be the agency in charge of content creation?  Rants and raves include a Robert Rose book review while Mental Floss folds print.  This week's TOM example: Saindbury's. 

This week's show notes:

Singapore-based music startup buys 49% stake in Rolling Stone
 
Content Marketing Takes A Turn For The Better - New 2017 Research
 
Content Creation Who’s Job Is It Anyway
 
EPISODE SPONSOR 
ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151
 
RANTS AND RAVES 
 
 
 
 
 
http://digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/
 
TOM
Direct download: 16-10-03-Episode-151.mp3
Category:Content Marketing -- posted at: 8:03pm EDT

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