PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?

In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC.  This week's TOM example: Inbound Marketing (the book).

This week's news links:

Hearst’s Joana Coles Has Partnered with Airbnb New Magazine Venture
http://www.adweek.com/news/advertising-branding/hearsts-joanna-coles-has-partnered-airbnb-new-magazine-venture-174728

Editor’s Guide to Working With Brands
https://contently.com/strategist/2015/02/03/the-editors-guide-to-working-with-brands/

Is Content Blindness The New Banner Blindness
http://www.forbes.com/sites/forbesagencycouncil/2016/08/23/is-content-blindness-the-new-banner-blindness/?utm_content=buffer28edd#167cb11a449f

Students don’t know when News Is Fake
http://www.wsj.com/articles/most-students-dont-know-when-news-is-fake-stanford-study-finds-1479752576?mod=e2fb

EPISODE SPONSOR: Intelligent Content Conference.  Sign up at http://www.intelligentcontentconference.com/ by December 16th for best rates.


RANTS AND RAVES 
http://knowledge.wharton.upenn.edu/article/end-digital-advertising-know/
http://www.usatoday.com/story/money/2016/11/27/media-companies-lobby-trump-loosening-cross-ownership-rules/94359950/

 

TOM: Inbound Marketing by Hubspot
https://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311