PNR 174: It Doesn't Matter If You Call it Content Marketing

In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece.  This week's TOM example: Abbott Labs.

This week's story links:

Publishers Face Content Studio Growing Pains
http://digiday.com/media/model-cant-hold-publishers-face-content-studio-growing-pains/

Teens And Tweens Are A Print Hungry Audience
http://www.minonline.com/teens-tweens-magazines-bauer-media-group/

Video Is The New Blogging
http://www.convinceandconvert.com/content-marketing/new-research-shows-video-is-the-new-blogging/

 

SPONSOR - http://ContentMarketingAwards.com - http://contentmarketinguniversity.com - http://intelligentcontentconference.com

 

Rants and Raves

http://nativeadvertisinginstitute.com/blog/native-advertising-technology-landscape/

http://www.thedrum.com/opinion/2017/03/13/apples-are-not-oranges-and-content-marketing-means-nothing

https://www.amazon.com/Charlatan-Americas-Dangerous-Huckster-Flimflam/dp/0307339890

 

This Old Marketing

Abbott Laboratories: Provisioning A Vision