PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers.  New research suggests that marketing skills are in high demand, while executives absolutely love long-form content.  Rants and raves include content workflow and mission statements.  This week's TOM example: a content event in 1916.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr180


Global Executives Study From Quartz
https://insights.qz.com/ges/2016/

RANTS AND RAVES
 

 

Direct download: 17-04-24-Episode-180.mp3
Category:Content Marketing -- posted at: 6:00pm EST

In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. Rants and raves include brand studios and college choice. This week's TOM example: Mint.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr179


Netflix Has A Billion Dollar New Business That It’s Starting To Explore 
http://www.businessinsider.com/netflix-merchandise-revenue-2017-4

Six Strategic Lessons For Publishers Moving Beyond The Article
https://www.themediabriefing.com/article/six-strategic-lessons-for-publishers-moving-beyond-the-article
 
Rant/Rave
Direct download: 17-04-17-Episode-179.mp3
Category:Content Marketing -- posted at: 8:55pm EST

This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matters. Rants and raves include advertising blinders and smartphone addiction.  This week's This Old Marketing: Stockman Insurance.

This week's story links:


How Dennis Publishing’s Willingness To Pivot Underpins Its Profitability
https://www.themediabriefing.com/article/james-tye-dennis-bmas-2017

Zazzle Produces Research On The State of Content Marketing In The UK - 2017
https://www.zazzlemedia.co.uk/the-state-of-content-marketing-survey/

EPISODE SPONSORS
PowerPost and the Five Pillars of Brand Publishing.  Download here: http://cmi.media/pnr178b
 

 

Direct download: 17-04-10-Episode-178.mp3
Category:Content Marketing -- posted at: 7:17pm EST

In this episode, Joe and Robert look at the highlights from Intelligent Content Conference 2017, with a discussion of the major industry trends and what to expect in the next year. One of those major trends include large companies (like Netflix and Arrow) investing in large amounts of original content.  Rants and raves include more on Netflix eating Hollywood and the move from content marketer to content strategist. This week's TOM example: The Blues Kitchen.

This week's story links:

EPISODE SPONSOR
Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics.  Download Here: http://cmi.media/pnr177
 
Direct download: 17-04-02-Episode-177.mp3
Category:Content Marketing -- posted at: 5:30pm EST

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