PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care.  This week's TOM example: Jan van der Heijden.

This week's story links:

 
Don’t Get Rid Of The Publisher Position Just Yet
https://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/
 
Conde Naste Sees Commerce Opportunity With Branded Subscription Boxes
https://digiday.com/media/conde-nast-sees-commerce-opportunities-branded-subscription-boxes/

SHOW SPONSOR - BRIGHTCOVE
Download "The Science of Social Video" Today - http://cmi.media/pnr184

This Old Marketing - Jan van der Heijden
Direct download: 17-05-22-Episode-184.mp3
Category:Content Marketing -- posted at: 5:17pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate.

This week's story links:

Snap Is Losing Twice As Much Money This Year As Last
https://www.theverge.com/2017/5/10/15610094/snap-snapchat-q1-2017-earnings-report-stock-plummets

Marketing Content or Content Marketing
http://blogs.gartner.com/kirsten-newbold-knipp/2017/04/26/marketing-content-content-marketing/

The CMO Role Is Shifting in 2017
http://www.marketingdive.com/news/the-cmo-role-is-shifting-in-2017/441923/

SHOW SPONSOR - BRIGHTCOVE

Download “The Science of Social Video” Now - http://cmi.media/pnr183

RANTS AND RAVES

http://www.marketingdive.com/news/why-consultancies-arent-upending-the-agency-client-model-just-yet/441298/

http://www.thedrum.com/news/2017/05/12/vivendi-havas-merger-will-conflict-interest-concerns-plague-the-deal

http://www.marketingdive.com/news/wendys-fan-shatters-twitter-record-in-quest-for-chicken-nuggets/442373/

https://www.themediabriefing.com/article/pivoting-without-missing-the-point

THIS OLD MARKETING - United Feature Syndicate

https://en.wikipedia.org/wiki/United_Media

Direct download: 17-05-12-Episode-183.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near.  Rants and raves include John Green and Airbnb. This week's This Old Marketing example: UnitedHealthcare.

This week's story links:

WhirlPool Acquires Yummly
https://techcrunch.com/2017/05/04/whirlpool-acquires-yummly-the-recipe-search-engine-last-valued-at-100m/


Time Facebook And Google Accept They Are Publishers With Responsibilities
https://www.mediapost.com/publications/article/300302/time-facebook-and-google-accept-they-are-publisher.html?edition=102698


Forrester Sees Advertiser Revolt As The Beginning Of The End
http://adage.com/article/digital/forrester-sees-advertiser-revolt-beginning-end/308886/

SPONSOR - BRIGHTCOVE and their ebook "The Science of Social Video" - Download for free today using this link: http://cmi.media/pnr182

RANTS AND RAVES
https://www.wsj.com/articles/airbnb-teams-with-hearst-on-magazine-guided-by-travel-sites-data-1493892000

https://www.wsj.com/articles/how-buzzfeed-and-mondelez-brought-healthy-food-videos-to-the-masses-1493373600

https://www.youtube.com/user/vlogbrothers

TOM - UnitedHealthcare

https://careers.unitedhealthgroup.com/why-work-here/news-room/2015/unitedhealthcare-launches-becoming-dr-you-course-to-help-older-adults.aspx
http://adage.com/article/cmo-strategy/brand-u-marketers-offer-courses-content/300892/

Direct download: 17-05-08-Episode-182.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss and compare the Heineken ad everyone is talking about, and why it's probably not a whole lot different than the Pepsi ad from a few weeks ago. ESPN decides to cut 100 on-air content creators, while the New York Times finally launches on Snapchat.  Rants and raves include AT&T's home page and net neutrality. This week's TOM example: Pirelli tires.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr181

 

RANTS AND RAVES
 
Direct download: 17-05-01-Episode-181.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

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