PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy.  This week's This Old Marketing example: Emily McDowell Cards.

This week's story links:


Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages
 
SHOW SPONSOR - SMARTLING
Direct download: 17-07-24-Episode-193.mp3
Category:Content Marketing -- posted at: 7:00pm EST

Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS.

This week's story links:


Fender Strums Up Demand With Guitar Lessons
http://brandchannel.com/2017/07/10/fender-play-071017/

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THIS OLD MARKETING - UBS

https://www.unlimited.world/
https://www.marketingweek.com/2017/07/11/reaching-purpose-driven-millionaires/

Direct download: 17-07-17-Episode-192.mp3
Category:Content Marketing -- posted at: 9:00pm EST

It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening.  In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know.  Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service.

This week's story links:

Facebook found a new way to identify spam and false news articles in your News Feed
https://www.recode.net/2017/6/30/15896544/facebook-fake-news-feed-algorithm-update-spam
 

Content Marketers Increasingly Looking to AI To Supplement Marketing Needs
http://www.thedrum.com/news/2017/07/06/content-marketers-increasingly-looking-ai-supplement-marketing-needs
and
 
Most Publishers are Lousy At Audience Development - Here’s Why
http://www.pubexec.com/post/publishers-lousy-audience-development-heres/


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RANTS AND RAVES

https://hbr.org/2017/07/the-trouble-with-cmos?mod=djemCMOToday
 
Direct download: 17-07-07-Episode-191.mp3
Category:Content Marketing -- posted at: 6:00pm EST

In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter.  Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli. 

This week's story links:


The New York Times CEO on state of digital advertising: ‘Nightmarish joke’
https://digiday.com/media/new-york-times-ceo-state-digital-advertising-nightmarish-joke/

SPONSOR - CONTENT MARKETING WORLD
Use coupon code PNR100 to save $100 at ContentMarketingWorld.com
 
 
THIS OLD MARKETING - BOTTICELLI

 

Direct download: 17-07-03-Episode-190.mp3
Category:Content Marketing -- posted at: 5:30pm EST

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