PNR 191: The Solution to Facebook's Fake News Problem

It's a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook's fake news problem. If only Mr. Zuckerberg were listening.  In other news, the boys discuss research around artificial intelligence and marketing, and how everyone thinks they know but they really don't know.  Rants and raves include agency changes and more AI. This week's TOM example: The US Postal Service.

This week's story links:

Facebook found a new way to identify spam and false news articles in your News Feed
https://www.recode.net/2017/6/30/15896544/facebook-fake-news-feed-algorithm-update-spam

 

3 Ways Artificial Intelligence Will Change Publishing
https://www.mediapost.com/publications/article/303474/3-ways-artificial-intelligence-will-change-publis.html

Content Marketers Increasingly Looking to AI To Supplement Marketing Needs
http://www.thedrum.com/news/2017/07/06/content-marketers-increasingly-looking-ai-supplement-marketing-needs

and

http://contentmarketinginstitute.com/2016/03/content-marketing-5-percent/

 

Most Publishers are Lousy At Audience Development - Here’s Why
http://www.pubexec.com/post/publishers-lousy-audience-development-heres/

SPONSOR - CONTENT MARKETING WORLD
Go to http://contentmarketingworld.com and register by July 21st.

RANTS AND RAVES

https://hbr.org/2017/07/the-trouble-with-cmos?mod=djemCMOToday

http://adage.com/article/cmo-strategy/weed-root-waste-agencies-unilever-alike/309631/
http://www.marketingaiinstitute.com/

 

THIS OLD MARKETING - THE US POSTAL SERVICE
http://deadline.com/2016/08/the-inspectors-government-spends-millions-to-fund-cbs-kids-show-1201803819/