PNR 204: Is Google's Subscription Gift to Publishers a Trojan Horse?

In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models.  This week's TOM example: The Points Guy.

This week's story links:

Content Marketing World videos at http://cmi.media/video17 

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. 

NEWS

 

Google Tells Publishers We Come In Peace
https://www.wsj.com/articles/google-tells-publishers-we-come-in-peace-1507062361

Amazon Is Readying Its Blitz On The Ad Industry
https://digiday.com/marketing/amazon-will-soon-2000-people-advertising-new-york-city/

IN DEPTH

Blue Apron Launches New Branded Podcast - Why We Eat What We Eat
https://www.fastcompany.com/40476600/blue-apron-launches-new-branded-podcast-why-we-eat-what-we-eat

SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203

RANTS AND RAVES

http://www.thedrum.com/news/2017/09/27/preparing-gdpr-has-completely-changed-lloyds-digital-marketing-strategy

https://www.thestreet.com/story/14166157/1/here-s-why-amazon-s-next-big-market-could-be-in-the-pharmacy-business.html

http://sethgodin.typepad.com/seths_blog/2017/10/the-engine-of-our-discontent.html

TOM - The Points Guy
http://www.tearsheet.co/marketing/how-the-points-guy-became-the-industrys-best-content-marketing-channel