Decentralized publishing is starting to become "a thing" with the launch of Mirror.xyz, a site for writers built on top of a crypto economy.

And yes, creator coins are a thing. The tokenization of everything is happening and content creators sit at the center.

Twitter is on the move, finally getting back to the blue verification mark (get yours now). But in bigger news, Twitter is testing out its Super Followers program, which may very well be a game changer.

And are celebrity podcasts really that bad? The short answer? Yes.

In rants and raves, Robert comments on John Oliver's latest on sponsored content, while Joe passes on the sad news of another social media platform killing.

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At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?

And then, there's TheSkimm, which is going shopping for a buyer that is NOT a media company.

Big launch week for Pinterest, which adds a live event component, and Twitter, which doesn't quite get their subscription program right.

And finally, is everything turning into paid subscription?

Rants and raves includes Joe's rave about Coinbase's media house launch, while Robert rants about how some companies are out to destroy our reputations and that AI isn't quite there yet.

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Social audio company Clubhouse finally launches in Android, but faces an uphill climb around moderation and trolls.

Hubspot makes a brilliant move in starting a podcast network. Could it be a glorified sponsorship package? Possibly. But it's still brilliant.

And we finally know why YouTube has been fiddling with their short-form video advertising...they are launching a $100 million dollar creator fund for short-form video creators. There you go.

And yes, social media platforms are starting to look the same. Who could be the winner? The boys think Twitch.

Joe's commentary includes book publishers working to establish direct-reader relationships. Robert rants about making a big deal about CMO term length, and raves about Signal's outing of Facebook.

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Verizon changes course again by selling off AOL and Yahoo to Apollo. Joe and Robert think they'll purchase both back for more at a later date.

Rumors are swirling that Netflix may buy Discovery. Smart move considering how much Netflix is paying for original content these days.

And we've seen the future and it is Food52 with their purchase of Dansk.

Twitter Spaces moves aggressively into Clubhouse's turf, but Joe thinks the online event business should be shaking right now. Robert still can't get a Spaces invite though.

And of course, the boys argue about NFTs, including Kevin Smith's NFT sale of his upcoming movie and Gary Vee's NFT launch that includes a super conference. You know what they say about the first through the wall? They get bloody!

Raves include content's role moving to the CMO, and how SMS/texting might actually be a solid content distribution choice with examples from Taika and Great Jones.

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In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building.

More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to come?

Investors are getting into the content creation game by purchasing equity in shows and enewsletters, but is this good for creators?

And Robert (again) asks, is Clubhouse dead? Robert says yes while Joe thinks the jury is still out.

Rants and raves include Robert's Adobe rave (and big opportunity) while Joe rants about rented land and YouTube.

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Is the biggest part of a paid advertising budget with influencers now? The boys think not.

Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And...it really doesn't matter what browser you advertise on.

In social audio news, Discord launches their own Clubhouse. So will Facebook. And with Microsoft not buying Discord, who will?

Breaking news: Apple will offer revamped podcast subscriptions and help drive podcaster revenue. Good? Probably not for the creator middle class.

In rants and raves, Robert comments about Apple's big iOS launch, while Joe talks about being indispensable. In M&A news, the Seven Lakes Insider sells to The Pilot newspaper.

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DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies.

The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it.

The boys also discuss a rather lengthy article about the staying power of Clubhouse. Can the thrill continue?

And mostly rants this week. Joe rants about YouTube's creator newsletter while Robert rants about IBM's new spinoff and P&G's Chinese data mystery.

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Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not.

Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks less. Joe thinks more.

Clubhouse is also adding creator payment options. Robert is still not happy.

Joe raves about Topps Trading Cards announcement that they are going public via SPAC, while Robert slams on The Drum for possibly the worst article ever written.

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I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea.

The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse.

And guess what? Medium is pivoting again. This time, they are looking at a Substack model.

Rants and raves include a rant from Joe about Substack's $650 million valuation, while Robert rants about marketers only focusing on numbers.

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Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity.

In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch."

Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work.

The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened.

And finally, MEL magazine from Dollar Shave Club goes belly up...but can you actually sell a custom magazine? I guess we will find out.

In rants and raves, Joe raves about Microsoft's decision to buy Discord, while Robert comments on NBC's new platform, NewsPassID and how the big three continue to steal almost all advertising dollars.

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