PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose (content marketing)

In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece.  This week's TOM example: Abbott Labs.

This week's story links:


Teens And Tweens Are A Print Hungry Audience
http://www.minonline.com/teens-tweens-magazines-bauer-media-group/
 
 
Rants and Raves
 
This Old Marketing
 
Direct download: 17-03-13-Episode-174.mp3
Category:Content Marketing -- posted at: 6:56pm EDT

Snap Inc. launches their IPO to a ridiculous valuation. Can they be sustained and will advertisers buy in? Do media companies have a problem with trust, and is the opportunity in the hands of brands? Then, Joe and Robert discuss the MarTech industry and how the industry leaders need to collaborate against Facebook, Amazon and Google.  Rants and raves include Buzzfeed's Tasty and McKinsey.  This week's This Old Marketing example: Chili Klaus

This week's story links:


Media Companies No Longer Control Distribution But They Do Control Trust
http://mediashift.org/2016/10/media-companies-may-no-longer-control-distribution-control-trust/

Why MarTech Companies Need To Be Terrified of Google and Amazon 
https://contently.com/strategist/2017/02/24/martech-control-facebook-google-and-amazon/

EPISODE SPONSOR
Content Marketing Institute University - http://contentmarketinguniversity.com
 
Content Marketing Awards - 
 
Intelligent Content Conference - 

RANTS AND RAVES
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-battleground-for-marketing-led-growth
 
THIS OLD MARKETING - Chili Klaus
Direct download: 17-03-06-Episode-173.mp3
Category:Content Marketing -- posted at: 5:56pm EDT

This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by brands.  Rants and raves include a Pixar training course on storytelling.  This week's This Old Marketing example: John Yocum Beatty.

This week's story links:

 
Content Marketing Awards - 
 
Intelligent Content Conference - 
 
 
Direct download: 17-02-26-Episode-172.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business.  Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to purchase them in the near future). Rants and raves include the future of print and the big fail of ad tech.  This week's TOM example: Sinclair Oil.

This week's show links:

Apple’s First Original TV Show 
http://www.recode.net/2017/2/13/14606594/apple-eddy-cue-buy-media-company-no-apple-music

http://www.businessinsider.com/apples-first-original-tv-show-shark-tank-planet-of-the-apps-apps-trailer-2017-2

Publishing Executives Believe They Are Five Years Behind
http://digiday.com/publishers/five-years-behind-confessions-magazine-execs/

Spotify Is looking for Original Podcasts
http://digiday.com/platforms/spotify-looking-original-podcasts/#sthash.YUqYcjyY.gbpl

The Onion’s CCO Explains Why So Much Content Marketing Sucks
https://contently.com/strategist/2016/05/23/dont-make-a-commercial-the-onions-cco-explains-why-so-much-content-marketing-sucks/

EPISODE SPONSOR - Content Marketing Institute Events: http://contentmarketinginstitute.com/events


RANTS AND RAVES
http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-case-for-digital-reinvention

http://adcontrarian.blogspot.com/2017/02/adtechs-massive-failure.html

http://www.pubexec.com/article/mpa-president-2017-will-year-magazine-publishers-reaffirm-value-marketers-readers/

This Old Marketing: Sinclair Oil
https://www.sinclairoil.com/history/1930.html

Direct download: 17-02-16-Episode-171.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters.  This week's TOM example: Sarah Spencer Washington. 

This week's show links:

Medium to Launch A Subscription Service Within The Next Quarter
https://techcrunch.com/2017/02/02/medium-subscriptions/

EPISODE SPONSOR
Content Marketing Institute events: http://contentmarketinginstitute.com/events

RANTS AND RAVES

http://www.acmuseum.org/the-prohibition-era/6/13-madame-washington

https://books.google.com/books?id=9Z6vCGbf66YC&pg=PA395&lpg=PA395&dq=sarah+spencer+washington&source=bl&ots=YL6dvUleuc&sig=w3IIzb-55E6mW7IsJn0jX33TVpM&hl=en&sa=X&ved=0ahUKEwjRtK_MrY7SAhXE24MKHSaDBR4Q6AEIRjAH#v=onepage&q=sarah%20spencer%20washington&f=false

 

Direct download: 17-02-13-Episode-170.mp3
Category:Content Marketing -- posted at: 7:47pm EDT

In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to come. Rants and raves include sensibility and the real way that Twitter will be acquired. This week's TOM Example: General Electric.

This week's story links:

P&G’s Pritchard calls Digital To Group Up - And Adds New Rules
http://adage.com/article/media/p-g-s-pritchard-calls-digital-grow-up-new-rules/307742/

Attack of The Clone
https://techcrunch.com/2017/01/30/attack-of-the-clone/

The Reinvention Publishing - Media Firms Diversify To Survive
https://www.theguardian.com/media-network/2017/jan/30/reinvention-publishing-media-firms-diversify-survive

EPISODE SPONSOR
Pressly’s "Starter’s Guide to Sales Enablement" at http://cmi.media/pnr169

RANTS AND RAVES

http://info.contentmarketinginstitute.com/acton/rif/5141/s-1618-1702/-/e-099a-l-sf-cl-70160000000Q0dUAAS-07c1:3a4/q-58c8/showPreparedMessage?utm_term=View%20Message&utm_campaign=Weekly%20Alert%3A%20The%20Lack%20of%20Sense%20in%20Sensibility&utm_content=email&utm_source=Act-On+Software&utm_medium=email&sid=TV2:kdzT1sisK

http://www.recode.net/2017/1/18/14313164/google-twitter-acquisition-fabric-crashlytics

THIS OLD MARKETING

General Electric

http://themessagepodcast.com/about/

http://lif-e.af/ter

https://www.theatlantic.com/entertainment/archive/2015/11/the-message-podcast/417051/

http://www.niemanlab.org/2015/11/how-did-the-ge-branded-podcast-the-message-hit-no-1-on-itunes-in-part-by-sounding-nothing-like-an-ad/

 

 

 

Direct download: 17-02-06-Episode-169.mp3
Category:Content Marketing -- posted at: 7:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals.  The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking for all publishers...except for Google and Facebook.  Rants and raves include CMO.com and Digital Sense.  This week's TOM example: The Hop Grenade Tap Room and Bottle Shop.

This week's show links:


Leaked Report Shows How Much Money Publishers Make From Platforms Like Facebook, Google and Snapchat
http://www.businessinsider.com/dcn-report-shows-publisher-revenue-from-google-facebook-snapchat-2017-1

EPISODE SPONSOR - Pressly’s "Starter’s Guide to Sales Enablement" http://cmi.media/pnr168
 
THIS OLD MARKETING - The Hop Grenade Tap Room and Bottle Shop with The Brewing Network
Direct download: 17-01-30-Episode-168.mp3
Category:Content Marketing -- posted at: 6:26pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do.  Rants and raves include commitment and climate change.  This week's TOM example: The People's Choice Awards.

This week's articles:


Publishers Acquiring Marketing Agencies At Unprecedented Rate
http://adage.com/article/digital/publishers-acquiring-marketing-agencies-surged-2016/307498/

EPISODE SPONSOR
Pressly and "The Starter's Guide to Sales Enablement" - http://cmi.media/pnr167
 

TOM
The People’s Choice Awards
Direct download: 17-01-23-Episode-167.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau.  Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer.

This week's story links:

Content Marketing And Native Advertising Will Become More Effective This Year
http://www.mediapost.com/publications/article/291679/native-advertising-content-marketing-will-become.html

Star Drops Slim Fast Ads Following Better Business Bureau Challenge
http://www.foliomag.com/ami-drops-slim-fast-ads-following-better-business-bureau-challenge/
 
SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166

Rants and Raves
https://www.marketingweek.com/2017/01/11/new-online-ad-laws-put-future-web-danger/
http://adage.com/article/agency-news/agency-buys-publisher-turnabout-latest-trend/307453/
 
THIS OLD MARKETING: James Vick
 
Direct download: 17-01-16-Episode-166.mp3
Category:Content Marketing -- posted at: 5:28pm EDT

In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising.  In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content.  This week's TOM example: AARP.

This week's story links:

Renewing Medium’s Focus
 
Vayner Media Acquires Women’s Publisher PureWow
 
AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking
 
Buzzfeed’s Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year
 
 
EPISODE SPONSOR
Content Marketing Institute events at http://contentmarketinginstitute.com/events/
 
RANTS AND RAVES
 
 
 
TOM
AARP Magazine - http://www.aarp.org/magazine/
Direct download: 17-01-09-Episode-165.mp3
Category:Content Marketing -- posted at: 7:36pm EDT