Fri, 25 August 2023
The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss. Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end? Threads web version is "finally" here. Is it too little too late? And finally, Elon scraps blocking in Twitter X. Does it really matter anymore? Rants and raves include the ongoing writers' strike saga and the musical, Six. This week's links: Musk Removes X/Twitter Blocking ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 18 August 2023
What do marketers and creators do about all the fake content? Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok. And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found. Rants and raves include a gender disparity documentary and a content marketing salary survey. This week's links: Why Goodreads and Amazon Are Becoming Dumpster Fires Zephotha the Fake Movie on TikTok The SEO Apocalypse with Rand Fishkin This Changes Everything Documentary Content Marketing Salary Survey ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 11 August 2023
Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country. Could this be the end of civilization as we know it? Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking? And Kai Cenat creates a mob in New York City. Should Kai have known better? In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: The Barstool/Penn/ESPN deal on Twitter Why Publishers Are Reducing Podcasts ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 4 August 2023
This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it. Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come? The movie Sound of Freedom continues to defy box office expectations. Is this because of a novel marketing approach or something different? In rants and raves, Joe discusses a new content marketing game from Baseball Reference, while Robert talks about Joe. This week's links: Lulu Acquires The Tilt and Creator Economy Expo Stanford Scientists Find that ChatGPT Is Getting Stupider Meta Starts Blocking News Sites in Canada Sound of Freedom: The Full Story ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 28 July 2023
The boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What does this mean for Threads? Could there be a deal to bring the two together? Rants and raves include the battle for CMS and Marketing AI Institute. This week's links: The Tranformation to the Everything App ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 21 July 2023
This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing? Elon announces more problems at Twitter, including the fact that they keep losing money AND are cash negative. At the same time, Threads engagement goes down. Does the initial data tell us anything about what will happen to Baby Zuckerberg? And advertising continues to plummet. When will we hit the bottom? Rants and raves include the writer and actor strike and a must-listen-to AI podcast. This week's links: Advertising Continues to Plummet ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 14 July 2023
Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will take to make that happen. Threads starts laying out advertising guidelines, but should they even do it? Joe says no and Robert says wait. Finally, the Morning Brew talks about what makes media success, but most of all, the advantages for content marketing are clear. Rants and raves include Aretha Franklin's will and the new Star Trek series. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: Analyst Expects Disney to Sell Threads to Launch Branded Content Meta Is Pitching Threads Advertising ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 7 July 2023
The big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran? In other news, Snap continues to impress with its new subscription product. Could the company finally have found a paid social model that works? Rants and raves includes Margot Robbie and Barbie with a side of advertising rant from Robert. This week's links: Twitter Backtracks on Logging In Unverified Restrictions on Twitter Tweetdeck for Blue Check Only? Margot Goes Barbie All the Time ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 30 June 2023
A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including:
----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 23 June 2023
In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales. Mark Zuckerberg and Elon Musk trade threats about an actual cage fight. If it happens, Joe is putting is money on the Zuck. Robert likes Elon's "walrus" play. TikTok is booming with TikTok coins. Who knew? InBev continues to chase mistakes as it just wants to create "beer for everyone." Rants and raves include the US Open and the continuing saga at Reddit. This week's links: ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |