Fri, 16 June 2023
Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many. Google News announces (yet again) that it will launch soon (very soon!). And the creator-friendly site known as Twitter is opening up a flawed advertising model for a handful of people that will pay pennies on the dollar. Rants and raves include the Arnold documentary and the rented land crisis at Reddit. This week's links: Fewer People Getting News, But More from TikTok Google Finally Launches News Product Twitter's New Creator Advertising Program The Arnold Documentary on Netflix ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 9 June 2023
Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future. Apple launches the Vision Pro. Will there be a long-term market for the product? Rumors again surface about Apple buying Disney. Is this even close to being possible? And Elon announces that Twitter's subscribers can me moved off-platform. Rants and raves include ChatGPT-5 and Tucker Carlson. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: Twitter to Launch Subscriber Offer? Tucker Carlson's New Twitter Show ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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Category:Content Marketing -- posted at: 4:00am EDT |
Fri, 2 June 2023
In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble. WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted. Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit. And finally, does purpose-driven content have a place with "everybody" brands today? Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship. This week's links: WPP Building AI Content Engine Indy 500 Champ Goes Fans First ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 26 May 2023
In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News. Advertising continues to plummet for media companies and creators. How long will this ad recession last? There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news. And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok). Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget. This week's links: Instagram to Release Twitter Competitor? Marketers Want More Budget [Research] The Creator Economy Middle Class ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 19 May 2023
The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening). The writers' strike continues, and now includes generative AI at the center. And there is a new product coming out that could solve the copyright battle. Podcasting ads are going gangbusters, while Google is about the change the face of search (maybe). Rants and raves include the Daily Dracula and a lesson about advertising from Dotdash Meredith. This week's links: Copyright and the Writers' Strike DotDash Meredith's New Advertising Model ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 12 May 2023
The next great online battle is that over trust. We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions flood to follow MrBeast. Google and Microsoft go to battle over AI advertising products that aren't ready for market yet. Rants and raves include Berkshire Hathaway's annual letter and Salesforce's pivot to AI. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. This week's links: MrBeast Increases Followers by 20 Million in a Day Google's Generative AI Search Ads Berkshire's Annual Letter to Investors ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 5 May 2023
For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX. This week's links: 2023 Creator Economy Research from The Tilt ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 28 April 2023
Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division. Twitter's verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 hours at this point. ChatGPT announces new privacy options you didn't even know was a problem. Is AI and content making more or less sense these days? Rants and raves include AI consumer research and a mea culpa from Robert and his take on Bud Light's marketing. This week's stories: Twitter's Botched Verification Bud Light Fires Marketing Execs ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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Thu, 20 April 2023
Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses? A Drake song goes viral that wasn't really Drake. Joe and Robert discuss the impact of AI parodies from music to text (and what we should expect). Spotify goes non-exclusive with Gimlet. Was this a planned or surprise move? And a new Deloitte survey shows that video games now top the content chart. What other changes in content consumption are ahead? Rants and raves include the movie Air and how B2B content marketing needs to step up. This week's articles: Could Elon Turn a Profit Soon? Video Games Top Content Charts B2B Content Marketing Needs to Bold Up ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 14 April 2023
Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded social media field? Bud Light gets hate mail from Kid Rock. Is that a good or bad thing? And AI continues to be the leading story in the world of marketing. When will the hurting stop? In rants and raves, Joe raves about a Lin-Manuel Miranda clip, while Robert rants about Twitter (again). This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. This week's links: Lin-Manuel Miranda/John Kander Clip on Colbert ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |