PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose (content marketing)

In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising.  In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content.  This week's TOM example: AARP.

This week's story links:

Renewing Medium’s Focus
Vayner Media Acquires Women’s Publisher PureWow
AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking
Buzzfeed’s Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year
Content Marketing Institute events at
AARP Magazine -
Direct download: 17-01-09-Episode-165.mp3
Category:Content Marketing -- posted at: 7:36pm EDT

In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising.  The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands.  Rants and raves include the history of video games and Generation Z.  This week's TOM example: Purina's Chase the Chuck Wagon.

This week's story links:

Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per day

Technology Trends That will Transform Content Marketing

2017 Is Going to Be A Bloodbath - Says beleaguered Independent Publishers

SPONSOR: Content Marketing Institute Events at


THIS OLD MARKETING: Purina and Chase the Chuck Wagon




Direct download: 17-01-02-Episode-164.mp3
Category:Content Marketing -- posted at: 6:49pm EDT

In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continues to diversify its business model, so will marketing.  Rants and raves include George Michael and The Undoing Project from Michael Lewis.  This week's TOM: House Organs.

This week's show links:

SPONSOR: CMI Events at


This Old Marketing: An Article on House Organs



Direct download: 16-12-26-Episode-163.mp3
Category:Content Marketing -- posted at: 7:00pm EDT

In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook's new process around fake news, and why it may prove to be a rather large opportunity for content-driven brands. In other news, the boys discuss why your body of work matters, why some research is really bad and the business models behind sponsored content.  Rants and raves include David Copperfield and a new Altimeter report.  This week's TOM example: Openview Venture Partners.

This week's story links:

EPISODE SPONSOR: Content Marketing Institute Events.  Use coupon code PNR100 and go to
TOM EXAMPLE: Build from Openview
Direct download: 16-12-19-Episode-162.mp3
Category:Content Marketing -- posted at: 8:59pm EDT

In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that looks like sales collateral.  Rants and raves include Scott Galloway and PewDiePie.  This week's TOM: Constant Contact.

This week's show links:

Is Content Marketing Failing Us In B2B

Will Artificial Intelligence Replace Writers and Content Marketers

EPISODE SPONSOR - Content Marketing Institute 2017 Events -

RANTS AND RAVES't-telling-us/2016/blog
Direct download: 16-12-12-Episode-161.mp3
Category:Content Marketing -- posted at: 9:32pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves include and the business case for leveraging content marketing as public relations. This Old Marketing example - UK National Trust.

This week's story links:

Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless

GoPro Cutting 15% of Workforce, Closes Entertainment Unit

How Casey Neistat Used Content Marketing To Sell Beme

CNN to launch new media platform with Casey Neistat


Intelligent Content Conference - Sign up now at


TOM - The National Trust

Direct download: 16-12-05-Episode-160.mp3
Category:Content Marketing -- posted at: 9:38pm EDT

In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb's new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media companies running to the speed of news (and eyeballs) is killing the truth in news (and maybe creating an opportunity for brands). Rants and raves include newspapers and the FCC.  This week's TOM example: Inbound Marketing (the book).

This week's news links:

TOM: Inbound Marketing by Hubspot
Direct download: 16-11-28-Episode-159.mp3
Category:Content Marketing -- posted at: 9:12pm EDT

In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to have problems with fake news, and Joe and Robert discuss what the impact will be for brands. Rants and raves include more Facebook and their big measurement issues.  This week's TOM example: Butterball.

This week's news stories:

MXM and C3 Unite to Form the First content Centric Global Agency Network
Facebook Admits It Must Do More To Stop The Spread of Misinformation On Its Platform
7 New Podcast Statistics for 2016
EPISODE SPONSOR - Intelligent Content Conference.  Rates go up on December 17th.  Register today:
TOM - Butterball
Direct download: 16-11-21-Episode-158.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of This Old Marketing, Joe and Robert discuss the IAB's latest research on advertising growth...what's right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and taking longer to write.  Rants and raves include live magazines and the downfall of the press. This week's TOM example: Autodesk.

This week's story links:

Top Sponsor: 

Get the Content Marketing Benchmark report, courtesy of Noosh at

Ad Revenues for First half of 2016 are at an All Time High

New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tactics
EPISODE SPONSOR their guide to understanding millennials -


Direct download: 16-11-13-Episode-157.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers.  Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing.  Rants and raves include Forbes and Yahoo!  This week's TOM example: Chief Content Officer (CCO) magazine.

This week's story links:

Top Sponsor: Noosh and Get the Content Marketing Benchmark Report -

5 Trends to Watch In Content Marketing For 2017

Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - 




Direct download: 16-11-06-Episode-156.mp3
Category:Content Marketing -- posted at: 6:00pm EDT