This Old Marketing (content marketing)

This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM.

This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere.

Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about?

The DOJ is coming down hard on Google. Are they five years too late?

Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment.

This week's story links:

OpenAI and Kenyan Workers

Spotify Layoffs

Google's Antitrust Lawsuit

More Media Layoffs

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-27-Episode-360.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI.

JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye.

In "musky scent" Elon has a garage sale.

Oh...and the boys are still arguing about the definition of content marketing.

This week's links:

AI Copyright Lawsuit

Getty Art Lawsuit

MSFT's Bet on OpenAI

JPMorgan's Frank Failure

Parler Layoffs

Twitter Garage Sale

Twitter Debt Payments

Brand Publishing vs. Content Marketing

Musk Inspires Layoffs

Higher Headcount Bad at Twitter

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-20-Episode-359.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models.

What's working? What's changed? What's next? What can you learn?

The gents hold nothing back in this very special episode.

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-13-Episode-358.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen?

META gets fined $400 million in the EU over ad targeting practices. Zuckerberg wrote a personal check.

In "Musky Scent," Twitter stops paying rent and keeps firing people.

And Microsoft looks to integrate Chat GPT into Bing. Bing is still around?

Rants and raves includes a content marketing book launch by Noom and another Nielsen rant by Robert.

This week's links:

META gets fined

Apple's New AR/VR Headset

Twitter Stops Paying Rent

Twitter Ads Political Advertising Again

More Executives Leaving Twitter

Bing to Integrate Chat GPT

Noom's New Book

Nielsen's New Measurement Product

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-06-Episode-357.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions that are sure to be wrong.

The boys discuss:

- The fate of TikTok
- Where data privacy is going?
- AI in 2023
- Which social network to place your money on
- Content marketing acquisitions
- Apple buys Disney???

And much, much more.

This week's sponsor:

Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan.

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-12-30-Episode-356.mp3
Category:Content Marketing -- posted at: 4:00am EDT

We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning.

Trump NFTs are a big hit. What worked? What didn't? Does this mean a comback is in store for tokenization?

Spotify begins its big challenge to Apple and Amazon with Spotify Creator Studio.

Rants and raves include a big sale for Theorists, Inc., and a yuletide poem that is not to miss.

This week's sponsors:

Acrolinx: With the Content Governance Playbook by Acrolinx, we’ll explore the discipline of content governance — a systematic approach to achieving and maintaining your company’s content strategy and measuring its success. Download it free now at https://www.thetilt.com/acro2.

Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan.

This week's links:

Trump's NFTs: Bust or Boom?

Twitter Bans Social Media Competitors

Elon Might Resign

Twitter's Gold Checkmark

Spotify to Rename Anchor

RH Launches Media Company

Theorists, Inc. Sells to Lunar X

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-12-23-Episode-355.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? Will TikTok be sold? What will the EU do? Get all your answers in this episode.

In our weekly Musky Scent update, Elon might buy Substack, and can liberal Twitter ever let go?

And finally, yet another creator economy software company begins cutbacks. Are there more to come?

Rants and raves include a shrinking Tesla and a Chief Revenue Officer Role at The Martin Agency.

This week's sponsor is Acrolinx:

The free guide, Content Strategy for the Modern Enterprise from Acrolinx, focuses on the content part of building an enterprise-wide content strategy. Even if you already have a content strategy, there’s no time like the present to make sure it’s still serving your business goals and growing with your business. Download the Acrolinx “Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Strategy” today.

This week's links:

Crypto Lawsuits Go After Celebs

US Lawmakers Look to Ban TikTok

The Senate Votes to Ban TikTok for Government Employees

Elon to Buy Substack?

Liberal Twitter Can't Stop Using It

Jellysmack Lays off Eight Percent

Martin Agency Announces CRO Role

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-12-16-Episode-354.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Another crazy Twitter update...plus, will ChatGPT take over the world?

All the talk this week was about the pros and cons of the new AI content tool that "may" replace humans and lead to a new reality. Robert and Joe have their own thoughts.

GE does a first with a takeover of the New York Times. Good move?

And the boys talk about another warning toward a full ban of TikTok.

Rants and raves include a deceptive online gambling ploy and a huge issue with Gartner.

This episode is sponsored by The Stripped-Down Guide to Content Marketing from John Egan. Get your copy today.

This week's links:

The Twitter Files

A Marketer's Experience with ChatGPT

GE Buys Out New York Times

Texas Government Bans TikTok

Kick Owned By Stake Is a Problem

Gartner States the Obvious

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-12-09-Episode-353.mp3
Category:Content Marketing -- posted at: 4:00am EDT

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process. Layoffs and resignations abound.

Does all this create a special opportunity for those who stay on the platform?

At the same time, Post News, Mastadon and Hive are all growing like crazy.

In other news, Pinterest kills its creator rewards program. Are there more to come?

Rants and raves include the 10 best books to read and Ben Affleck.

This week's links:

Twitter Releases Blog Post

How Much Brand Safety Is There on Twitter?

More Layoffs and Resignations at Twitter

Post News: A Twitter Alternative?

Pinterest Kills Its Creator Program

Ben Affleck and Artists' Equity

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Artwork provided by DALL-E.

Direct download: 22-12-02-Episode-352.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become.

Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS - a renewed discussion on Apple buying Disney.

CMOs are now working on their personal brands, while MrBeast has developed a course for content creators.

Raves include the future of email and gratitude.

This week's links:

Brand Advertisers Leave Twitter

Advertiser Pauses Ad Program on Twitter

Trump and Ye Back on Twitter

Disney's Succession Fail

CMOs Invest in Personal Brands

MrBeast Starts Creator Course

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Artwork provided by DALL-E.

Direct download: 22-11-26-Episode-351.mp3
Category:Content Marketing -- posted at: 4:00am EDT