Fri, 29 July 2022
TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction? Instagram changes their algo and a million influencers cry simultateously? Will Insta revert to the old or are they only focused on TikTok? And advertising revenues are projecting down. Are we heading deeper into a depression? This week's links: SEC Launches Probe Against Coinbase TikTok Creator Factory May Be Broken --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 22 July 2022
Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI. This week's articles: TikTok Is the New Google for Gen Z DALLE 2, AI and Graphic Design --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 15 July 2022
Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter. Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so. And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead. Rants and raves include a new podcast network formula and NASA shots. This week's links: Is Spotify's Model in Trouble? Should Netflix Launch a Theme Park? Netflix Partners with Microsoft --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 8 July 2022
This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content. Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come. Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community. This week's articles: Crosby, Stills & Nash Return to Spotify --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 1 July 2022
This week we breakdown The Tilt's 2nd Annual Creator Economy research. What makes a successful content creator? How long does it take? Why do creators do what they do? Twitter launches yet another new program, this one likely to do nothing at all. And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right? Rants and raves include social media influencer spend and Amazon as your dead grandmother. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Twitter Launches New Advertiser Program --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 24 June 2022
Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work. Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk. Rants and raves include amazing Web3 use cases and PritchardCon. This week's links: Snap's CEO Thinks Twitter Can Be Super-App Facebook's Creator Monetization Ideas --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 17 June 2022
Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent? Canada unleashes a controversial law that seems like way more problem than solution. Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no) Rants and raves include when it's time to stop your content and bringing back AOL. This week's links: When To Pull the Content Creator Plug The Cure for Imposter Syndrome --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 10 June 2022
As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter. This week's links: Recession Not Bad for Creators --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 3 June 2022
More shenanigans at Meta with not one but two executives leaving. Twitter crumbles under the weight of Elon as more employees seek to leave. Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3. Rants and raves include the Michelob Ultra guy and social media rulings. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Media Companies Move to Sponsorships --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 27 May 2022
Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy. Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely. Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing. In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier. Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link. This week's links: Antitrust Violations for Google/Facebook --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
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