This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech?

And, while that was happening, someone scraped all Parler's data.

The run on music archives continues, with OneRepublic's Ryan Tedder getting a boat load of cash for songs we've never heard.

How does the media rebound? By becoming human again of course.

Axios launched a 10k subscription product to help brands communicate better internally. They may not have priced it high enough.

And as a cake topper, over 1,000 brands unknowingly ran ads against articles promoting conspiracy theories. We are shocked.

In rants and raves, Joe raves about Mr Beast's origin story, while Robert gushes over Edelman's Trust Barometer.

Catch past episodes show notes at ThisOldMarketing.site.

In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku's possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model.

There is a podcasting gold rush and it looks like it may turn out to be a two-company party (Amazon vs. Spotify). But the opportunity isn't just podcasting, but all audio content. 2021 may be the year of text to audio.

Media and content purchases went crazy this week, with MARQUE buying Closet Full of Cash, Sykes buying The Penny Hoarder, and Wyndham Destinations buying Travel + Leisure. Is this just the start? Uh...short answer is yes.

Rants and raves include a movement from monthly to quarterly subscriptions and Joe's call for another look at print media. Robert discusses the implications of the new Clubhouse social media app and the case for two spaces after a period.

This week's sponsor: CXL Institute

Catch past episodes and episode show notes at ThisOldMarketing.site.

This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose.

Special thanks to Jay for spending one agonizing hour with This Old Marketing. Find Jay at 3 Clips with Jay Acunzo (podcasters take you inside their best work) and Growable Shows -- Jay's course on show development and growth for marketers.

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Subscribe at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious!

For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real savior.

KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can't wait to see it.

Substack is on fire! More and more journalists and reporters are flocking to the email subscription platform. Is this a good thing?

A 2020 "year in review" finds that audio wins, paid subscription busted out, and email remains the first-party data champ.

Robert raves about Bob Dylan's $300 million dollar content sale and comments on Frameworks and Flywheels. Joe rants about Polska Press being purchased by an organization owned by the state.

This Week's Sponsor: Content Marketing University

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Subscribe at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter's "disputed claims."

In addition, the boys spend plenty of time talking about how "the vid" has accelerated major changes in content marketing and e-commerce media.

This Week's Sponsor: Content Marketing University

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow.

The New York Times digital subscription business goes boom boom, while text-to-speech is the next big thing you've never "heard" of.

And Beyonce decides to form a huge content partnership with Peloton instead of being interviewed on the This Old Marketing podcast.

Robert raves about Philip Kotler's new blog and Adobe acquiring WorkFront. Joe raves about Netflix starting a programmed channel and how Twitch is not just for gamers anymore.

This week's sponsor: Content Marketing World (on demand)

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

Yes, the big marketing predictions episode if finally here.

Joe and Robert answer:

- What will happen to the martech industry?

- What big names will be bought and sold in 2021?

- Who wins in content marketing...and who loses?

- What does the future of in-person events look like?

And don't worry...they cover the news as well...with a (probably final) Quibi update, as well as a great case study from The Dodo.

This week's sponsor: Content Marketing World (on demand)

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

The boys kick off the show with highlights from the just finished Content Marketing World 2020.

The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of cash by the end of the year) could be how it levels up.

In other news, Facebook is the most distrusted social media platform (go figure), and Yelp adds a new "racist behavior exists here" component (which could be good but could also go wildly wrong).

Robert has a new Quibi update (it's not good for Quibi) and raves (and rants) about Kraft's new commercial.

Joe raves about Amazon's new print catalog and believes Juggernaut has it figured out when it comes to email newsletters.

This week's sponsor: Content Marketing World (on demand)

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

In this very special episode, Joe and Robert talk about Content Marketing World's 10 year anniversary, the changes in content marketing, and what should happen to the industry.

News stories include TikTok's sale. Will it go through and when will that be? In addition, it looks like Google is going to bail out the entire publishing industry.

And, of course, the boys discuss who is going to win the Cowboys/Browns game and what's on the line.

This week's sponsor: Content Marketing World

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok's numbers continue to grow.

Facebook is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic?

The Taboola/Outbrain deal is off the table. The boys discuss why this happened and what's the future for the tech.

And why are Google results always so old? Ryan Law discusses why businesses need to look at the second-mover advantage of search results.

In rants and raves, Joe applauds the new Accidentally Wes Anderson book, while Robert laments zero-party data.

This week's sponsor: Content Marketing World

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.