PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%.  Facebook is becoming a pure play paid platform in many cases.  The boys also discuss how much data you actually need for your content marketing strategy.  The final news articles provides a cross section of a record month for magazine launches with a shuttering of a dozen tried and true niche magazines.  This week's #ThisOldMarketing example: The Fresh Fork Market Almanac.

Direct download: 14-06-09-Episode-30.mp3
Category:Content Marketing -- posted at: 10:21pm EST

In this week's episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends.  The boys then go deep into what brands are missing from the publishing equation, as well as Conde Nast's "Magna Carta" guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series.  This week's #ThisOldMarketing example: Martin Guitars.

Direct download: 14-06-02-Episode-29.mp3
Category:Content Marketing -- posted at: 10:29pm EST

Happy Memorial Day to those in the States.  In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing.  The boys finish the program with a take about mobile and where content marketing fits into a mobile strategy.  This week's #ThisOldMarketing example: USAA magazine.

Direct download: 14-05-26-Episode-28.mp3
Category:Content Marketing -- posted at: 8:44pm EST

In this episode, Joe and Robert go into detail about the leaked New York Times report uncovering the major challenges they are dealing with to stay relevant in digital news.  It's a must read for all businesses.  In addition, Joe and Robert discuss the integration of brand newsrooms, content marketing research in Australia, and the Tea Party's new online digital publication. Robert's rant this week includes comments about the FCC non-ruling on fast laning. This week's #ThisOldMarketing example: "Our Food: Your Questions" from McDonalds Canada.

Direct download: 14-05-19-Episode-27.mp3
Category:Content Marketing -- posted at: 9:44pm EST

In this episode, Joe and Robert discuss the Omnicom/Publicis breakup party and there are some saying that PR is included in Google's Panda algorithm.  In addition, the boys discuss the future of marketing apps, why content marketing fails, and go in-depth on finding your Moneyball number for Content Marketing.  This week's #ThisOldMarketing example: Poetry Magazine.

Direct download: 14-05-12-Episode-26.mp3
Category:Content Marketing -- posted at: 10:08pm EST

In this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising.  The founder of Netscape is betting big on the future of news, while the boys discuss that there are a few new ways to get it paid for. And in the rants and raves, Amazon leverages Twitter to add to your personal shopping cart and we find out that Mr. Rose is not the leading content marketing expert in LA.  This week's #ThisOldMarketing example: NavyforMoms.com.

Direct download: 14-05-05-Episode-25.mp3
Category:Content Marketing -- posted at: 9:15pm EST

In this episode, the boys rant about whether or not Google + is closing its doors on being competitive with Facebook. Consumers now use the web more than watching television (for whatever that's worth) and Joe and Robert discuss all the possible companies that LinkedIn should purchase. In other news, Facebook launches a wire service and hardly anyone remembers see a native ad.  This week's #ThisOldMarketing example: Indium Manufacturing.

Direct download: 14-04-29-Episode-24.mp3
Category:Content Marketing -- posted at: 7:48am EST

In this episode of PNR and #ThisOldMarketing, Joe and Robert discuss some changes in Google Analytics, followed by a deep discussion on the future of Facebook for content marketers. More news for the week includes agencies building out newsrooms, new CMI content marketing research on B2B enterprises and why social media fading into wallpaper is a good thing. This week's TOM example of the week: Dell Power Solutions.

Direct download: 14-04-22-Episode-23.mp3
Category:Content Marketing -- posted at: 10:25pm EST

In this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money deals flowing into the content marketing industry, and what this means for the next 12 months. Cosmo causes a stir and Shutterstock launches a new education and training platform.  This week's TOM example of the week: Fire Protection Engineering magazine from the Society of Fire Protection Engineers. #ThisOldMarketing

Direct download: 14-04-15-Episode-22.mp3
Category:Content Marketing -- posted at: 7:50am EST

In this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off.  Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for brands, and how being just mediocre in your content creation and distribution is a dangerous place to be.  This week's #ThisOldMarketing example is NewTekniques Magazine.

Direct download: 14-04-06-Episode-21.mp3
Category:Content Marketing -- posted at: 7:05pm EST