This Old Marketing

If you don't get the title, stay until the end.

In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company.

Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or is everyone trying to figure out how to compete with TikTok?

In rants and raves, it's the end of the third-party cookie on Google, and a new sports bar opens with access to sports from women athletes only.

This week's links:

CES 2024 Kicks Off

What Happens When the Creator Goes Crazy?

Netflix Cuts Over 100 Shows

CNBC to Start Courses

Third-Party Cookies

The Sports Bra

A Great Kickstarter Example

The True Crime Podcast from Robert Riggs

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This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

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StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 410.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness.

In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content?

Fidelity lowers X's valuation even more. Is a turnaround to come?

Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events.

In rants and raves, Joe comments on the right-sizing of creator businesses, while Robert pontificates on clickbait.

This week's links:

Mickey Mouse Public Domain

Elon's X Gets Another Valuation Drop

Time Appoints Chief Events Officer

Creators Are Downsizing

Advertisers and Clickbait

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 409.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves.

This week's links:

Sahil Bloom's Annual Review

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 408.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict:

  • A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit.
  • AI goes mainstream and actually starts to earn its keep – but NOT in creating externally focused content  but rather conversational Advertising and behind the scenes marketing work.
  • Brands go "all in" on owned media  - especially video.
  • Local news and journalism make a big comeback.
  • At least three, major brands launch new, shiny print publications and send them through the post.
  • X will see a huge advertising turnaround (due to the fact that most everyone left). More eyeballs for less dollars.
  • Newsletters will continue their hot stream, led by creator referral networks, and you'll see more creators stop producing their lagging podcasts.
  • More AI-driven news networks continue to launch, followed by an AI running for president in 2028.

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 407.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms.

Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search?

And everything you know about podcasts might actually be wrong.

Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.

This week's links:

Axel Springer Deals with OpenAI

Pew Research on Teen Social Media Usage

Everything You Know about Podcasts Is Wrong

Sounds Profitable Podcast Research

Spotify and Audiobook Streaming

Dropbox and Third-Party AI

How Anxiety Became Content

Magna and OpenAP Data Deal

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 406.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business?

Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity.

Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future.

Rants and raves include TikTok shopping and a new model for digital ad revenue.

This week's links:

Google's Gemini Announced

Brand Backlash

Spotify's Strategic Changes

NCAA and NIL

Digital Ad Revenue's Up

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 405.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar.

Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026.

And finally, should creators (and marketers) start thinking about protecting their digital likeness? The boys say yes.

Rants and raves include an interesting move by Weibo and Google paying off publishers.

This week's links:

Joe's Studio Setup Details Here

Elon says "Go F' Yourself"

The Rapid Rise of Synthetic Content

How Creators Own Their Digital Likeness

Weibo and Anonymous Creators

Google's Publisher Group Shutting Down

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 404.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure!

Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators.

X sees another exodus of advertisers. Is this the end of the road for the former blue bird?

And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared?

Rants and raves include ideas to save local journalism and Buzzfeed's new business model.

This week's links:

Paul Roetzer's AI Podcast about the History of OpenAI

Sam Altman Returns to OpenAI (added link)

Sam Altman Joins Microsoft

Why OpenAI Blew Up

X Responds to Advertisers Jumping Ship

Media Matters Grills Elon and X

Crisis in Local News

BuzzFeed Shifts Business Model

This week's sponsors:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 403_edit.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements.

In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers?

In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms.

This week's links:

The New Actors' Agreement

OpenAI Announces New Agents Program

Meta to Require AI Disclosures

YouTube and Ad Blockers

A Challenge to US Marketers

This week's sponsors:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 402.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A very special episode where Joe and Robert review their content and marketing predictions from the previous year.

Do they make the grade? You need to judge for yourself.

  • TikTok will be banned.
  • Netflix will merge with another streaming platform.
  • LinkedIn will rise to the top.
  • First party data will rule.
  • AI dominates.
  • Google uses AI detector.
  • Content acquisitions on the rise.
  • Recession will be localized to tech only.
  • Cryptopunks and Bored Apes double.
  • Apple will introduce a headset.

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 401.output.mp3
Category:Content Marketing -- posted at: 3:00am EDT