In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties.

Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple.

More B2B and B2C brands are investing in print magazines, including the likes of REI and Goose Island. Opportunity?

And FIPP suggests that future growth lies in niche media and underserved international populations.

In rants and raves, Joe raves iQiyi's push into Chinese vertical dramas and believes that Stanford's M&A program is something brand marketers and CMO's need to pay attention to. Hint: Acquiring content brands instead of starting them fresh. Robert thinks that the move away from the CMO is like moving deck chairs (with kudos to this Ian Truscott post).

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Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn't dead at all...just changing.

Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities in voice marketing have never been better. Audiobooks are growing at 25 percent and Alexa devices count more than 100 million, yet there are very few Alexa Skills, opening a content gap.

In rants and raves, Joe raves about the New York Times enewsletter program, while Robert comments about why MarTech as marketing is a scary proposition.

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Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory.

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This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory.

Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it (https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html).

Then the boys go in-depth about the opportunities in print media (https://whatsnewinpublishing.com/2019/07/opinion-why-digitally-native-brands-are-turning-to-print/) and the increasingly complex role of the CMO (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-unlock-marketing-led-growth-data-creativity-and-credibility).

The news concludes with a heated discussion about brand purpose (check out https://martechseries.com/sales-marketing/programmatic-buying/turning-point-ad-industry-kfc-unilever-deloitte-top-marketers-reflect-cannes-lions/ as well as this amazing Steve Jobs' speech from 1997 https://www.youtube.com/watch?v=A8dUExqjNog).

The show concludes with Robert's rave about B2B's taking back their websites (https://velocitypartners.com/blog/b2b-marketers-take-back-your-website/) and his rant on cause marketing (https://www.adweek.com/brand-marketing/cause-marketing-isnt-working-for-young-people/). Joe raves about Raspberry Pi's print magazines purchase (https://www.pressgazette.co.uk/dennis-publishing-sells-off-two-magazines-to-computer-manufacturer-raspberry-pi-and-looks-to-shift-third-title/) and rants about Mailchimp presents (https://mailchimp.com/presents/).

Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory.

This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way. 

It's been an amazing ride.  Thank you for making it possible.

#ThisOldMarketing

In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business.  Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing.

This week's story links:

In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah.

This week's story links:

QUICK HITS

Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurt
http://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt?

2018 Marketing Predictions From The C-Suite
https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/#16806e0e4c91

In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company.

This week's story links:

In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List.

In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms.

This week's story links:

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. 

In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa.

This week's story links:

Content Marketing World videos at http://cmi.media/video17 

Content Marketing Master Classes at https://www.contentmarketingconf.com/