Fri, 1 December 2023
Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar. Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026. And finally, should creators (and marketers) start thinking about protecting their digital likeness? The boys say yes. Rants and raves include an interesting move by Weibo and Google paying off publishers. This week's links: Joe's Studio Setup Details Here The Rapid Rise of Synthetic Content How Creators Own Their Digital Likeness Google's Publisher Group Shutting Down This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes. Work smarter, not harder at Hubspot.com/campaign-assistant. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 24 November 2023
Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure! Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators. X sees another exodus of advertisers. Is this the end of the road for the former blue bird? And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared? Rants and raves include ideas to save local journalism and Buzzfeed's new business model. This week's links: Paul Roetzer's AI Podcast about the History of OpenAI Sam Altman Returns to OpenAI (added link) X Responds to Advertisers Jumping Ship Media Matters Grills Elon and X BuzzFeed Shifts Business Model This week's sponsors: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 17 November 2023
The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements. In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers? In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms. This week's links: OpenAI Announces New Agents Program Meta to Require AI Disclosures This week's sponsors: Why do all that marketing if you can't close the business? ------ StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 10 November 2023
A very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself.
This week's sponsor: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 3 November 2023
A special 400th episode of This Old Marketing. And yes, the boys are getting up there! Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried? Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area. And Disney buys out the rest of Hulu. Good thing? Regardless, Disney is having operational challenges. Rants and raves include Joe's new website, IP addresses and Omnicom buying Flywheel. This week's links: Elon's Company Meeting about the Everything App What the Heck is Disney's Problem? IP Addresses Aren't the Answer This week's sponsor: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 27 October 2023
Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover? Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform. Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done. And finally, new research suggests that trust in media is at an all-time low (and getting worse by the minute). But there is an opportunity. Rants and raves include the B2B creator, TikTok launches an event, and new DC funding for local news. This week's links: Media Confidence in the US at a Low DC Lawmakers Introduce Local News Bill Marketing Needs More Marketing This week's sponsor: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 20 October 2023
This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different. Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move? And marketers are as tense as ever. Is this temporary or just stating the obvious? Rants and raves include a bit of Shakespeare, following by Google and Taylor Swift. This week's links: This week's sponsor: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 13 October 2023
The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely. Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager. At the same time, X is making some ridiculous moves, including rolling out a new "advertising" program, discouraging links in posts, and barring Linda Yaccarino from any more speaking events. And finally, is Ryan Reynolds responsible for the Taylor Swift/Travis Kelce hookup? Find out the truth today. Rants and raves include more on the writers' and actor's strike and a fresh take from Joe on the movie "Dumb Money". This week's sponsors: Why do all that marketing if you can't close the business? ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: Social Media Referrals Going to the Dumpster Ryan Reynolds and Taylor Swift Writers' and Actors' Strike Update ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 6 October 2023
The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions. X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants. Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move? And new research is out about who exactly is paying for subscriptions these days. What works and what doesn't? Rants and raves include US student debt and the end of the writers' strike. This week's sponsor: Why do all that marketing if you can't close the business? This week's links: Linda Yaccarino at CODE conference YouTube Launches Subscriber Tools MrBeast Spends $120 million on Videos ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 29 September 2023
A special Content Marketing World week episode where Joe and Robert break down their talks from the big event. Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa? Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business). The boys also entertain a question from Paris (in a van) from Australia. Finally...Joe and Robert make a big announcement. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
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