Fri, 22 September 2023
Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators. Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid? Scribe Media is not dead (as reported). Good news? And Google plays with politics and Taylor Swift. Rants and raves include Robert's new book (link below) and how we need to buy differently from creators. This week's links: Google to Require AI Disclosure Taylor Swift's Google Easter Egg Robert's Book Content Marketing Strategy ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 15 September 2023
Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower. The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators? And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault? Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: Greatest Pass in Cleveland History ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 8 September 2023
Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter. At the same time, OpenAI launches their new enterprise product. And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision? Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney. This week's links: ChatGPT Blocked by Media Companies Gannett and Others Pull AI Writing ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 1 September 2023
The Next Thing in Content, Amazing Cases, and "If We Had a Job" - Office Hours Special Episode (391)
A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as: Which marketing trend died out faster than expected, and which one will come back? Which company/organization is doing content best today? Other than AI, what the next thing in content marketing? If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it? If you weren't on your own - Which business would you go to work for, and why?
Thanks to everyone who submitted questions. You can see all the LinkedIn questions here. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 25 August 2023
The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss. Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end? Threads web version is "finally" here. Is it too little too late? And finally, Elon scraps blocking in Twitter X. Does it really matter anymore? Rants and raves include the ongoing writers' strike saga and the musical, Six. This week's links: Musk Removes X/Twitter Blocking ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 18 August 2023
What do marketers and creators do about all the fake content? Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok. And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found. Rants and raves include a gender disparity documentary and a content marketing salary survey. This week's links: Why Goodreads and Amazon Are Becoming Dumpster Fires Zephotha the Fake Movie on TikTok The SEO Apocalypse with Rand Fishkin This Changes Everything Documentary Content Marketing Salary Survey ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 11 August 2023
Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country. Could this be the end of civilization as we know it? Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking? And Kai Cenat creates a mob in New York City. Should Kai have known better? In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: The Barstool/Penn/ESPN deal on Twitter Why Publishers Are Reducing Podcasts ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 4 August 2023
This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it. Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come? The movie Sound of Freedom continues to defy box office expectations. Is this because of a novel marketing approach or something different? In rants and raves, Joe discusses a new content marketing game from Baseball Reference, while Robert talks about Joe. This week's links: Lulu Acquires The Tilt and Creator Economy Expo Stanford Scientists Find that ChatGPT Is Getting Stupider Meta Starts Blocking News Sites in Canada Sound of Freedom: The Full Story ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 28 July 2023
The boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What does this mean for Threads? Could there be a deal to bring the two together? Rants and raves include the battle for CMS and Marketing AI Institute. This week's links: The Tranformation to the Everything App ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 21 July 2023
This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing? Elon announces more problems at Twitter, including the fact that they keep losing money AND are cash negative. At the same time, Threads engagement goes down. Does the initial data tell us anything about what will happen to Baby Zuckerberg? And advertising continues to plummet. When will we hit the bottom? Rants and raves include the writer and actor strike and a must-listen-to AI podcast. This week's links: Advertising Continues to Plummet ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
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