Fri, 5 May 2023
For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX. This week's links: 2023 Creator Economy Research from The Tilt ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 28 April 2023
Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division. Twitter's verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 hours at this point. ChatGPT announces new privacy options you didn't even know was a problem. Is AI and content making more or less sense these days? Rants and raves include AI consumer research and a mea culpa from Robert and his take on Bud Light's marketing. This week's stories: Twitter's Botched Verification Bud Light Fires Marketing Execs ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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Thu, 20 April 2023
Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses? A Drake song goes viral that wasn't really Drake. Joe and Robert discuss the impact of AI parodies from music to text (and what we should expect). Spotify goes non-exclusive with Gimlet. Was this a planned or surprise move? And a new Deloitte survey shows that video games now top the content chart. What other changes in content consumption are ahead? Rants and raves include the movie Air and how B2B content marketing needs to step up. This week's articles: Could Elon Turn a Profit Soon? Video Games Top Content Charts B2B Content Marketing Needs to Bold Up ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 14 April 2023
Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded social media field? Bud Light gets hate mail from Kid Rock. Is that a good or bad thing? And AI continues to be the leading story in the world of marketing. When will the hurting stop? In rants and raves, Joe raves about a Lin-Manuel Miranda clip, while Robert rants about Twitter (again). This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. This week's links: Lin-Manuel Miranda/John Kander Clip on Colbert ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 7 April 2023
In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience. While some are no brainers, a few of these will surprise you. We hope you enjoy this very special episode of This Old Marketing. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 31 March 2023
This week, the boys analyze the surprise announcement from Substack about how they want their customers to also be investors. Is this an innovative or inclusionary move, or a sign that the Substack business model is suffering? Some big hitters move against the proliferation of AI. Good move or too late? Twitter and Meta are both going full-out "verified" and want money from their creators. Is this a necessary evil or something we should ignore? Rants and raves include a prison marathon and an AI rant from Robert. This week's links: Musk and Others Call for Stop to AI ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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Fri, 24 March 2023
Oh boy is TikTok in the news this week. Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this). Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way? And social media is going the way of the DM. What does this mean for marketers? In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data. This week's links: ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 17 March 2023
This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the world turns on its axis. And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss. In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us." This week's links: T-Mobile Buys Mint from Reynolds and Team ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 10 March 2023
TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they "deem" a security risk. Joe and Robert believe this bill goes too far. In other news, Medium makes a "meh" announcement about Mastodon, while this week just about every major tech company launched an AI product. Oh...and tech pub Wired wrote a manifesto for using AI. And it's not bad. Rants and raves include easybib.com and living life without regrets. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. This week's links: Wired's Guidelines for Using AI ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 3 March 2023
The godfather is back for the special #ThisOldMarketing 365 reunion show. In this episode the boys break down Meta's new verified subscription program. Could it be that they say good things about Facebook for the first time ever? Substack hits two million paid subscriptions. Is this important for creators? Bing continues to get all the news with its ongoing issues with AI. Could marketing be the answer? And...we bring brack our "Musky Scent" series and talk about Elon's next move. Finally...will TikTok finally go bye bye? This week's links: Jack Launches Twitter Alternative In Praise of Brand Newsletters ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |