PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram will be "pay to play" for most brands.  Scott Brinker releases the 2016 Marketing Technology Landscape, and to our surprise, there are almost double the amount of companies from last year.  Rants and raves include a look a Disney while this week's TOM example is WeWork Creator Magazine.

This week's stories:

 
 
 
THIS OLD MARKETING
wework creator magazine
https://creator.wework.com
Direct download: 16-03-28-Episode-124.mp3
Category:Content Marketing -- posted at: 8:01pm EDT

In this week's episode of #ThisOldMarketing, Joe and Robert take a close look at honesty in content marketing. The FTC comes down hard on Lord & Taylor for untoward native advertising practices, while publishers struggle with content recommendations digging into credibility. Instagram loses the "insta" part of social content and NPR goes political with how they handle their podcast promotions.  Rants and raves include the death of social content and L'Oreal goes unbranded with their new content site.  This week's TOM example: Xavier University basketball.

This week's story links:

Lord And Taylor Settles FTC Charges That It Deceived Customers With Native Advertising
https://www.ftc.gov/news-events/press-releases/2016/03/lord-taylor-settles-ftc-charges-it-deceived-consumers-through

How Easy Sleazy Money Is Ruining Publisher’s Reputations
http://www.pubexec.com/post/easy-sleazy-money-ruining-publishers-reputations/

Instagram Loses Its "Insta"
http://blogs.forrester.com/jessica_liu/16-03-17-instagram_loses_its_insta

NPR Decides it Won’t Promote Its Podcasts or NPR One On-Air
http://www.niemanlab.org/2016/03/npr-decides-it-wont-promote-its-podcasts-or-npr-one-on-air/

Vice Media Attacked For Marketing Tobacco Adverts For Phillip Morris
http://www.theguardian.com/media/2016/mar/17/vice-media-attacked-for-making-tobacco-adverts-for-philip-morris

This week's Sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" http://bit.ly/gotowebinar-attract-audience

RANTS AND RAVES

 
 
Direct download: 16-03-20-Episode-123.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google's digital evangelist tells us all to focus on owned audiences.  Rants and raves include the most interesting man in the world and bot content.  This week's TOM example of the week: Hydraulic Pressed Steel Company.

This week's story links:

Content Marketing World save $200 with code PNR200 http://contentmarketingworld.com/ [ENDS MARCH 31st]

CMI University save $100 with code cmipodcast
http://contentmarketinguniversity.com [ENDS MARCH 31st]

 

Google Is Letting Celebrities And Businesses Post Directly to Search Results
http://www.theverge.com/2016/3/4/11164046/google-posts-search-results-self-promotion-advertising

New York Times Acquires Influencer Marketing Agency HelloSociety
http://techcrunch.com/2016/03/11/new-york-times-acquires-hellosociety/

The Engagement Crisis In Content Marketing and Social Media
http://marketingland.com/engagement-crisis-content-marketing-social-media-happening-fix-166257

I’m starting a New Newsletter- Rented Vs. Owned
http://www.kaushik.net/avinash/marketing-analytics-intersect-newsletter-avinash/

SPONSOR: GoToWebinar and their 5 Tips to Attract Your Target Audience to Your Next Webinar - http://bit.ly/gotowebinar-attract-audience

RANTS AND RAVES

Robert
http://www.smh.com.au/business/retail/surfstitchs-online-content-strategy-raises-questions-20160311-gngix3.html
http://mashable.com/2016/03/09/dos-equis-end-most-interesting-man/

Joe
http://www.cjr.org/analysis/facebook_and_media.php
http://www.nytimes.com/interactive/2015/03/08/opinion/sunday/algorithm-human-quiz.html?_r=1

Direct download: 16-03-14-Episode-122.mp3
Category:Content Marketing -- posted at: 6:21pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss research on how millions of marketing jobs will slowly be replaced by machine intelligence (woo hoo!). In other news, Viacom launches a new branded content agency and Facebook's Canvas could be the next branded content hit. Rants and raves include Chick-Fil-A and LinkedIn groups.  This week's TOM example: Miller Electric.

This week's story links:

Half of all marketing jobs will be replaced by machine intelligence
http://www.martechadvisor.com/articles/study-half-of-marketing-jobs-will-be-replaced-by-machine-intelligence/
 
Viacom Launches Branded Content Agency
http://digiday.com/publishers/go-beyond-standard-commercial-viacom-launches-branded-content-agency/#ptlink.fid=14475&isc=1&did=3419a05eb54a38ef746e22b6db09a3d52be74dd8&ctp=article

Introducing Facebook Canvas
https://www.facebook.com/business/news/introducing-canvas

Elastic News on Atomized Content
http://www.bbc.co.uk/rd/blog/2015-09-elastic-news-on-a-mobile

This week's sponsor: GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" http://bit.ly/gotowebinar-attract-audience

Rants and Raves
http://www.simplemost.com/a-chick-fil-a-is-doing-something-amazing-encouraging-people-to-put-away-phones-while-eating/


#ThisOldMarketing
Miller Electric and https://www.millerwelds.com/

 

 

Direct download: 16-03-07-Episode-121.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis.  Rants and raves include marketing technology and a book about algorithms.  This week's TOM example: Burroughs Corporation.

This Week's Story Links:

Google AMP and Search Updates
https://searchenginewatch.com/2016/02/23/google-kills-right-hand-side-ads-what-does-this-mean-for-sem/
http://digiday.com/publishers/publishers-using-google-amp-across-europe/

Branding In The Age of Social Media
https://hbr.org/2016/03/branding-in-the-age-of-social-media


Dennis Publishing Is Selling Cars Now
http://digiday.com/publishers/dennis-publishing-selling-cars-now/

 
Joe
Automate This: How Algorithms Came To Rule Our World by Christopher Steiner
https://www.youtube.com/watch?v=H_aLU-NOdHM
 
 
TOM
Direct download: 16-02-29-Episode-120.mp3
Category:Content Marketing -- posted at: 9:20pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article.  This week's TOM example: Altair Engineering and Concept To Reality magazine.

This week's articles:

This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist
 
Rants/Raves
 
 
This Old Marketing
Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx
 

 

Direct download: 16-02-22-Episode-119.mp3
Category:Content Marketing -- posted at: 6:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement.  Rants and raves include the economics of native advertising and Frank Underwood.  This week's TOM example: Fat, Sick and Nearly Dead.

This week's story links:

My Space And Its Owner Acquired by Time
http://techcrunch.com/2016/02/11/time-inc-acquires-viant-owner-of-myspace-and-a-vast-ad-tech-network/

What Marketers Need to Know About Twitters New Algorithmic Catch up Feed
 
 
SPONSOR
 
AdStation and the Content Monetization eBook - Download Here: 

http://bit.ly/adstation-content-monetization


RANTS AND RAVES

Robert
http://www.outbrain.com/blog/2016/02/the-macroeconomics-of-native-advertising.html
 
Joe
 
#ThisOldMarketing - Fat, Sick and Nearly Dead & Breville
 
Direct download: 16-02-15-Episode-118.mp3
Category:Content Marketing -- posted at: 6:23pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons.  Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form.  This week's TOM example: Foley Engines.

What $5 Million Can Buy In Digital Media
http://digiday.com/brands/super-bowl-50-5-million-can-buy-digital-media/
http://contentmarketinginstitute.com/2012/02/super-bowl-ad-content-marketing/

Direct download: 16-02-08-Episode-117.mp3
Category:Content Marketing -- posted at: 9:33pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing.  PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website.  Rants and raves include the evolution of content marketing and Joe's level of exhaustion.  Today's TOM Example: Chief Optimist by Xerox.

This week's story links:

Anywhere But Medium
 
Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report
 
The Guardian Is Now Calling Native Ads Paid Content
 
 
This week's Sponsor: AdStation
Content Monetization eBook 

http://bit.ly/adstation-content-monetization

 

Rants and Raves

Robert
http://diginomica.com/2016/01/22/content-strategy-takes-a-big-shift-why-i-was-wrong/#.Vq5ka8dmOFg

Joe
https://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/

#ThisOldMarketing - Chief Optimist by Xerox
http://www.consulting.xerox.com/campaigns/chief-optimist/enus.html

 

Direct download: 16-02-01-Episode-116.mp3
Category:Content Marketing -- posted at: 5:00pm EDT

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content marketing. Rants and raves include "The Hot Seat", Kevin Spacey and the Fab Four. This week's TOM example: WTWH Media.

This week's article links:

The Revolving Door of Twitter Executives
http://www.businessinsider.com/twitter-execs-katie-jacobs-stanton-and-kevin-weil-leaving-company-2016-1

IBM Acquires UStream
http://techcrunch.com/2016/01/21/ibm-confirms-acquisition-of-ustream-forms-new-cloud-video-unit/#.d9phxs:sjo5

Why Brands As Publishers Trend Is Utter Nonsense
https://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/

Gartner Identifies The top 10 Strategic Technology Trends for 2016
http://www.gartner.com/smarterwithgartner/2016-predictions-for-smart-marketing-technology/

Sponsor: Demandbase and Account-Based Marketing

www.demandbase.com/thisoldmarketing


Robert's Rave
https://www.youtube.com/watch?v=jfjg0kGQFBY

Joe's Raves
http://techcrunch.com/2016/01/21/at-davos-kevin-spacey-predicts-that-tech-firms-will-follow-netflix-into-media
https://blab.im/ryan-hanley-everything-in-digital-marketing-is-dead

 

 

Direct download: 16-01-25-Episode-115.mp3
Category:Content Marketing -- posted at: 7:31pm EDT