In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups.

This week's articles:

Is Content Marketing A Load Of Bollocks
https://www.marketingweek.com/2016/10/11/is-content-marketing-a-load-of-bullsht/

Google Acquires Famebit to Connect Youtube Creators With Brands
https://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/

Publishers Become Retailers In The Market For Survival
https://www.theguardian.com/media/2016/oct/10/publishers-become-retailers-in-the-market-for-survival

5 Takeaways From Hubspot’s State of Inbound 2016
http://www.toprankblog.com/2016/09/hubspot-2016-report/

EPISODE SPONSOR 

Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr153

RANTS AND RAVES 
http://www.cmo.com/opinion/articles/2016/9/21/the-storytelling-cmo.html#gs.9A13wE8
http://www.cmo.com/opinion/articles/2016/9/13/leading-from-the-front.html#gs.OE2Hk1c
https://www.hpe.com/us/en/insights.html?jumpid=ps_nfhbgkxma6/dm:_N117602.157906TIMEINC_139478513_311749138_0_4934935

THIS OLD MARKETING: Society of Grownups

https://www.bostonglobe.com/business/2016/10/11/massmutual-closes-society-grownups-storefront-tries-reach-millennial-customers/tlWWzQgMnsffklO7tQBjcK/story.html

https://www.societyofgrownups.com/

In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch.  This week's TOM example: Pressed Juicery

This week's show links:

NYTimes Shuns Banner Ads In Favor of Proprietary Ad format
http://www.wsj.com/articles/new-york-times-shuns-banner-ads-in-favor-of-proprietary-ad-format-1475661662

Thought Leadership Disrupted
http://tldisrupted.com

What McDonalds Has Learned From Its Failed YouTube Channel
http://www.thedrum.com/news/2016/10/06/what-mcdonald-s-has-learned-its-failed-youtube-channel

EPISODE SPONSOR

Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr152

RANTS AND RAVES
http://www.wsj.com/video/analyst-dont-count-google-out-of-twitter-merger-talk/B9C61660-8AD6-4995-89F3-11616217026E.html
http://www.web-strategist.com/blog/2016/10/03/facebook-joins-the-collaborative-economy-with-marketplace/

THIS OLD MARKETING: Pressed Juicery
http://thechalkboardmag.com/
https://growtheverywhere.com/growth-everywhere-interview/hayden-slater-pressed-juicery/

In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience.  Rolling Stone finds a buyer; and who really should be the agency in charge of content creation?  Rants and raves include a Robert Rose book review while Mental Floss folds print.  This week's TOM example: Saindbury's. 

This week's show notes:

In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In other news, Facebook is public enemy number one for media companies and journalists and Salesforce considers buying Twitter.  Rants and raves include the cost of content marketing and why we do content. This week's TOM example: Petfinder.

This week's story links:

Why Salesforce Might Be Interested in Twitter -
https://techcrunch.com/2016/09/24/why-salesforce-might-be-interested-in-twitter/

In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants and raves include a lengthy talk about diversity in the event business. This week's TOM example: Walmart World.

This week's show links:

In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year's big event.  In addition, the boys discussed whether more or less content will win the day for brands, and why YouTube is changing their advertising model pronto.  Rants and raves include new contextual content research and a new content program from Starbucks.  This week's TOM example: Kodak.

This week's story links:

This very special episode of #ThisOldMarketing is Joe and Robert's 2017 content marketing predictions episode.  We can't tell you what they are in this abstract, but both PNR add three very special predictions each that are sure to actually come true.

Episode Sponsor:

Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146

This Old Marketing Example - Loot Crate
http://magazine.lootcrate.com/
http://www.thedailycrate.com/

In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status.  Is there really a future in advertising (trick question) and will YouTube's new backstage give them a hall pass with the big boys? Rants and raves include a focus on numbers and marketing automation must die.  This week's TOM example: Bloomingdale's.

This week's article links:

For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers.  The boys believe that in the near future, you'll see brands actually owning these media properties.  In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts.  Rants and raves include what's wrong with the buyer persona.  This week's TOM example: Ernst & Young.

This week's story links:

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic.  Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook.  Rants and raves include Blab shutting down and personalized content.  This week's TOM example: WE Energies.

This week's story links: