Mon, 8 August 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook. Rants and raves include the 130-hour work week and sponsored content. This week's TOM example: The Olympics. This week's story links:
LinkedIn Feed Is coming To Life With Videos From Influencers https://blog.linkedin.com/ Content Marketing Isn’t A Strategy http://www.cmswire.com/ Facebook’s Dominance In Journalism Could Be Bad News For Us All https://www.theguardian.com/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES https://www.bloomberg.com/ https://www.linkedin.com/pulse/how-sponsored-content-could-kill-media-joe-pulizzi TOM: 1896 The First Modern Olympics |
Mon, 1 August 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization. B-to-C brands are focusing on "micro-moments" and too many brands think they are doing content marketing when they really aren't doing content marketing. Rants and raves include Coca-Cola and a huge social media mistake from the US Olympic Committee. This week's TOM Example: Nationwide Insurance. This week's story links: Why Cisco Is Hiring 200 Content Marketers https://contently.com/ How Brands Can Culturally Attract and Engage Fans https://www.bulldogreporter. Ushering In The New Guard - Is Content Marketing the Path Forward? http://www.forbes.com/sites/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES
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Mon, 25 July 2016
In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web. This week's TOM example: Houghton. This week's story links: ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration. Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
Yahoo Sells Core Business to Verizon For 4.8 Billion
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Mon, 18 July 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands. Rants and raves include great storytelling and the Trump/Pence logo. This week's TOM example: I Dig Hardware from Allegion. This week's story links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners. Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream? http://www.adweek.com/news/ Why Content Marketing Is Bigger Than Jon Mandel http://www.mediapost.com/ Should Publishers Use Medium https://www.baekdal.com/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b Rants and Raves http://www.wsj.com/articles/ |
Mon, 11 July 2016
In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands. Rants and raves include how stock trading and content marketing are actually pretty similar. This week's TOM example: Maui Electric. This week's show links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners. The Creepy Dystopian Future of Advertising http://www.foxbusiness.com/ WPP Spent $1 Billion with Facebook Last Year http://adage.com/article/ This Ad Agency Created An Ad Free Niche Cooking Magazine http://www.adweek.com/news/ Branding - Keeping Up with Customers Not Competitors Becoming The Greatest Challenge To brands https://www.bulldogreporter. SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b RAVES: The Attention Economy and the Demise of Middle Ground https://www.theguardian.com/ THIS OLD MARKETING
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Mon, 4 July 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, making it almost impossible for anyone to reach anyone else without paying for it. Rants and raves include Vice, Buzzfeed and the history of content marketing. This week's TOM: Tower Records and Pulse! Magazine. This week's story links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr138a for a special offer for PNR listeners. Thrillist’s Content Marketing Division Is Launching A Booze Focused Site http://www.wsj.com/articles/ Male Oriented Web Publisher Woven Digital Raises 18.5 Million http://www.wsj.com/articles/ What Facebook Wants You To Know About Their Changing Algorithm http://money.cnn.com/2016/06/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr138b RANTS AND RAVES Joe
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Mon, 27 June 2016
In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers. This, in turn, becomes a huge opportunity for brands. In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms. In other news, native advertising is booming (who knew?). Rants and raves include Garrison Keillor and Print. This week's TOM example: Steelcase. Today's Episode Sponsor - Ahrefs (ahrefs.com) has a 30% off special for PNR listeners, plus a 14-day free trial. Go here for more - http://cmi.media/pnr137a This week's story links: Did Facebook Just Deliver a Crushing Blow To Native Advertising Paired With…. Facebook Makes A Deal To Pay For Media Companies, Celebrities for Facebook Live 2016 Native Advertising Trends For Publishers Tronc Threatens a Nightmare Hellscape of Video Content in New Warning to Employees SPONSOR - CONTENT MARKETING WORLD Use code PNR200 to save $200 off at http://contentmarketingworld.com RAVES
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Mon, 20 June 2016
In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers. Rants and raves include Snapchat's new magazine. TOM example of the week: Investools. This week's story links: Facebook Extends Instant Articles - Starting With Intel http://digiday.com/brands/ Facebook Launches Creative Hub To Simplify Creation of Ads http://adage.com/article/ Podcast Companies Experiment With Sponsored Content http://www.wsj.com/articles/ 73% Of Ad Buyers Cite User Experience As Major Industry Challenge http://www.adweek.com/news/ These 5 Charts Show The State of Content Marketing Today http://www.cmo.com/features/  SPONSOR MESSAGE: GoToWebinar and the "5 Steps to Attract Your Target Audience to Your Next Webinar" eBook. Download for free here: http://cmi.media/pnr136 RANTS & RAVES |
Mon, 13 June 2016
In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using native advertising the wrong way while Facebook reach continues to plummet. Rants and raves include the opportunity for publishers as agencies. This week's TOM example: Computer magazine startups. This week's story links: MSFT Buys LinkedIn https://www.linkedin.com/pulse/linkedin-microsoft-changing-way-world-works-jeff-weiner The Future of Branding Is Debranding http://www.fastcodesign.com/ Publisher Reach On Facebook Is Down 42% http://www.adweek.com/news/ SPONSOR - GoToWebinar and their eBook, "5 Ways to Attract a Targeted Audience to Your Next Webinar". Download here - http://cmi.media/pnr135 RANTS AND RAVES https://www.themediabriefing. http://digiday.com/agencies/
THIS OLD MARKETING https://en.wikipedia.org/wiki/ https://en.wikipedia.org/wiki/ https://en.wikipedia.org/wiki/ https://en.wikipedia.org/wiki/ |
Mon, 6 June 2016
In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center. Rants and raves include Scott Brinker and audio content. This week's TOM example: Porsche. This week's story links: Content Marketing Institute Acquired by UBM http:// 15 Most Important Slides In Mary Meeker’s Internet Trends Report https://www.washingtonpost. Yahoo’s False Prophet - How Marissa Mayer Failed To Turn the Company Around https://variety.com/2016/ Mondelez Makes Moves To Look More Like A Media Company http://www.wsj.com/articles/ SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134 Joe: http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/
THIS OLD MARKETING Christopherous http://www.liebe-zu-ihm.be/ http://www.porsche.com/usa/ https://en.wikipedia.org/wiki/ |
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