Fri, 11 October 2024
Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market. And someone used Meta's glasses to instantly dox strangers. Should we be scared? Yes...yes we should. Winners and losers include Mountain Dew and Wordpress. Rants and raves include TikTok and CMI's latest benchmark study. This week's links: Google's Domination as Search Leader Going Away? Meta's Glasses Used to Dox Strangers WordPress Community In Trouble? ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects And reimagined Marketing and Content Hubs — to attract and convert more leads, and send ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 4 October 2024
A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more. Special thanks to our marketing experts:
----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects And reimagined Marketing and Content Hubs — to attract and convert more leads, and send ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 27 September 2024
Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?). And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this. Winners and losers include Tim Walz and LinkedIn's AI rollout. Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney. ----- This week's links: X's Global Transparency Report New York Times to Sell Pod Subs Why the Onion Launched a Membership Program ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 20 September 2024
OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram launches a version for teens only. Is it enough? Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within? Winners and losers include Sun Studio and the 2024 Content Marketing Award winner. Rants and raves include MAICON's headsets and CMI's marketing career study. ----- This week's links: OpenAI's Strawberry Is Scary Good at Deception MrBeast: How to Succeed at YouTube Playbook ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 13 September 2024
In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 6 September 2024
Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil. In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years. Winners and losers include Mammoth Cave National Park and Yelp. Rants and raves include LEGO and Adweek. ----- This week's links: Search Fragmentation on Adweek ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 30 August 2024
We have all the answers for what's going to happen in the NFL this year. This special episode includes:
And a final bet you don't want to miss. ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 23 August 2024
The boys review how the DNC has courted creators and developed "content moments" that are going viral. Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI. Wins and losses include the Savannah Bananas and Snoop Dogg. Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC and Deadpool integration. ----- This week's links: The DNC Finally "Gets" Content Chick-Fil-A Launches Streaming Service NSYNC Takes Off w/Deadpool Integration ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 16 August 2024
While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google). Winners and losers include Heineken NA and the Queensland Symphony Orchestra. Rants and raves include the Savannah Bananas and surveillance pricing. ----- This week's links: Xai launches Chaotic Image Generator Heineken's Partnership with US Open Tennis Symphony Orchestra's Bad AI Play ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 9 August 2024
In a desperation move, X decides the best way to get advertisers back to the platform is to sue them. In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be. Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed. In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock. In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators. ----- This week's links: X Files Suit Against Advertisers Kamala Social Media Masterclass ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 2 August 2024
In this episode the boys cover an incredible content marketing case study in New York's largest hospital system. Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will). And Elon is being Elon, violating his own content policy on X. Here we go again. Hits and misses include Bandit Running and Flavor Flav. Rants and raves include James Patterson and Google's new AI ad. ----- This week's links: Northwell Health Content Marketing Studio ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 26 July 2024
At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers? META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick? And does Spotify use podcasts for loyalty first? Hits and misses include Deadpool and Heinz and Informa's purchase of the Cannes Festival. Rants and raves include British Airways and Field & Stream magazine. ----- This week's links: Country Music Stars Buy Field & Stream ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 19 July 2024
This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple? Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance? And CMO's are under huge pressure, as stated by the latest research. Are we actually in a marketing recession? Rants and raves include VidCon Baltimore and StickerMule. ----- This week's links: Dax Shepard Does Deal with Amazon's Wondery ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 12 July 2024
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print? Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers. ----- This week's links: Spotify's Continuing Shift to Video Influencers Aren't Getting Famous Like They Used To Trump to Speak at Bitcoin Conference ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 5 July 2024
A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline? Rants and raves include mxmtoon and research from Meta and Kantar. ----- This week's links: Supreme Court Sends Social Media Back to States Brand New Rules of Advertising ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 28 June 2024
In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place? Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement. And...have we learned anything from moving text to video online? Hits and misses include the Verizon logo and the Toys R Us commercial produced with OpenAI. Rants and raves include the Olympics and AI forgetting to read the room. ----- This week's links: Supreme Court Ruling on Social Media We Learned the Wrong Lessons from Video Al Michaels' AI Voice at the Olympics AI Execs Forget to Read the Room ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 21 June 2024
While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages. Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising. Hits and misses include Oscar Mayer and American Express. Rants and raves include indie print and the Cannes Lions award winners. ----- This week's links: Surgeon General and Social Media High-End Indie Print Publications ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 14 June 2024
Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini? Plus, Adobe and Meta have big terms and conditions issues this week. Hits and misses include OpenAI, Google and Nathan's hot dogs. Rants and raves include "Infectious Generosity" by Chris Anderson and yet another AI content marketing launch. ----- This week's links: META's content problems with Europe Apple Intelligence Is Launched Joey Chestnut and Nathan's Hot Dogs ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 7 June 2024
Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight. Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott? Hits include Four Seasons and 10 Cent Beer night. Rants and raves include signals from Marcus Sheridan and Suits. ----- This week's links: Twitter/X Will Do Vertical Video 10 Cent Beer Night - Craig Irons ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 31 May 2024
Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter? AI scams are hitting a tipping point as we get closer to the US elections. OpenAI inks two more content deals and Elon raises money for xAI. Hits and misses include a home appliance store and Cheez-Its. Rants and raves include marketing agencies and GaryVee's commencement speech. ----- This week's links: Atlantic/Vox Ink Deal with OpenAI Elon Raises $6 Billion for xAI HBR Recognizes Creator Economy Home Appliance Sales and Service Marketing Agencies as Consultants GaryVee's Commencement Address ----- This week's sponsor: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 24 May 2024
While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies. This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next? Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up. And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers. Hits and misses include GaryVee's new book and Coca-Cola lens. Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team. ----- This week's links: Social Influencers and what to do ----- This week's sponsor: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Mon, 20 May 2024
A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation. Please follow Philip on Instagram and check out the Haunted Attraction Network. Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 17 May 2024
It was another crazy week in AI news. On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much). And is the beef between Kendrick and Drake real? We think it's marketing. Hits and misses include John Mulaney's new show and Prof G's podcast strategy. Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts. This week's links: This week's sponsors: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 10 May 2024
In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working. More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators? And Hollywood continues to lack standards with AI. Is it simply too late? Hits and misses include CEX and Joe Biden. Rants and raves include Instagram and Meta. This week's links: MrBeast and Logal Paul Lead Creator Movement 2024 Marketing Technology Landscape Meta to Provide Advertisers with Auto Images
This week's sponsors: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service. ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 3 May 2024
Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA. In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers. Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies. This week's links: Instagram and Twitch Roll Out New Algos Amazon's Killer Quarterly Numbers Adidas to Overinvest in Marketing This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 26 April 2024
In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow? Hits and misses include Cedar Point and Google. Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse. This week's links: Biden Signs Bill Against TikTok TikTok's Creator Economy Stares Into the Abyss META Announces Earnings...Stock Sinks Taylor Swift Goes Direct with TikTok Cedar Point's Content Creators This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 19 April 2024
John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to... The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden. Hits and misses include Dove and AI and Caitlin Clark on SNL. Rants and raves include gaming Spotify and the Chief Marketing Officer tenure. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: John Deere Hunts for Chief Tractor Officer TikTok Influencers Send Letter to Joe Biden This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 12 April 2024
Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress. And...is synthetic AI training data setting us up for disaster? Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman. And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/ This week's links: Tech Giants and AI Training Data Jack Conte's SXSW Presentation - The Death of the Follower Kelsey Russell and Print Newspapers Crisis Communications and Alex Huberman This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 5 April 2024
Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:
This week's sponsor: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 29 March 2024
News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent? Trump's Truth Social goes public and hits meme stock territory. How long with the party last? Spotify adds video learning to its platform. Is YouTube in Spotify's sights? And print is back baby! Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Trump's Truth Social Meme Stock Truth Social's Revenue Problem Accenture and Adobe AI Release This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 22 March 2024
In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time? OpenAI's chatbot store is filling up with spam. Are you surprised? And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so. Hits and misses include Liquid Death and Coca-Cola. Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Apple and Google to Partner on AI New Publishing Model Isn't Great It's Harder to Become a Creator Today This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 15 March 2024
We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave. The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter? Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it. MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir! And OpenAI starts doing publisher deals. Hello Google circa 2002. Hits and misses include Kate Middleton and Da'Vine Joy Randolph. Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Google Gemini Is Mum on Elections Sam Altman and 95 Percent Quote This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. ----- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 8 March 2024
In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024.
Joe runs through his secrets for content marketing success, including:
For the full content marketing revenue model, check out our book, Killing Marketing. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. ------ This week's sponsor: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 1 March 2024
Another media company bites the dust. This time it's the once-darling Vice Media. Is the news media business model broken or is there something else at work here? A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer. Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue? And Tyler Perry shelves his studio project because of Sora. Hits and misses include Bitcoin and Air Canada. Rants and raves involve the fractional CMO and a Florida law banning social media usage for youngsters. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Supreme Court Social Media Case Florida Lawmakers Pass Social Law ------ This week's sponsor: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 23 February 2024
It's been a crazy two weeks for artificial intelligence. OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace. Is podcasting really a racket? Maybe it's just more of the same. Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter. Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video. This week's links: Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. The Podcast Business is a Racket ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 16 February 2024
In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include:
This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 9 February 2024
The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal? Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact? In addition, Meta cut off Facebook to developers. Like we didn't see that coming. In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks, and misses on Grant Cardone's new magazine. Rants and raves include Billy Joel and B2B companies lack of big ideas. This week's links: Discount to CEX 2024 - Use Coupon Code "TOM" ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 2 February 2024
Big tech CEOs ran to Washington to explain why they haven't protected US children. YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today? And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box. Rants and raves include small audience wins and a new place for the chief marketing officer. This week's links: Social Media Execs Explain Behavior to Congress The State of the Creator Economy [Report] ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q |
Fri, 26 January 2024
Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy? Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often? And does the creator economy need a creators' union? The boys say no. Rants and raves include Google finally killing off the cookie, while MrBeast goes to China. This week's links: Google Finally Killing Cookies B.J. Novak Headlining Content Entrepreneur Expo (CEX) 2024 ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q |
Fri, 19 January 2024
Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B? Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land. And OpenAI launches Chat GPTeams. Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands. This week's links: The Incredible Shrinking Podcast So Much Media Consumption that's Wrong WEBINAR: Unlocking the Path to Generative AI (this Thursday) ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 12 January 2024
If you don't get the title, stay until the end. In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company. Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or is everyone trying to figure out how to compete with TikTok? In rants and raves, it's the end of the third-party cookie on Google, and a new sports bar opens with access to sports from women athletes only. This week's links: What Happens When the Creator Goes Crazy? The True Crime Podcast from Robert Riggs ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 5 January 2024
Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness. In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content? Fidelity lowers X's valuation even more. Is a turnaround to come? Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events. In rants and raves, Joe comments on the right-sizing of creator businesses, while Robert pontificates on clickbait. This week's links: Elon's X Gets Another Valuation Drop Time Appoints Chief Events Officer This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 29 December 2023
Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves. This week's links: This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes. Work smarter, not harder at Hubspot.com/campaign-assistant. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 22 December 2023
It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict:
This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes. Work smarter, not harder at Hubspot.com/campaign-assistant. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 15 December 2023
The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms. Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search? And everything you know about podcasts might actually be wrong. Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal. This week's links: Axel Springer Deals with OpenAI Pew Research on Teen Social Media Usage Everything You Know about Podcasts Is Wrong Sounds Profitable Podcast Research Spotify and Audiobook Streaming This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes. Work smarter, not harder at Hubspot.com/campaign-assistant. ------ StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 8 December 2023
Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business? Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity. Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future. Rants and raves include TikTok shopping and a new model for digital ad revenue. This week's links: This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes. Work smarter, not harder at Hubspot.com/campaign-assistant. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 1 December 2023
Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar. Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026. And finally, should creators (and marketers) start thinking about protecting their digital likeness? The boys say yes. Rants and raves include an interesting move by Weibo and Google paying off publishers. This week's links: Joe's Studio Setup Details Here The Rapid Rise of Synthetic Content How Creators Own Their Digital Likeness Google's Publisher Group Shutting Down This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes. Work smarter, not harder at Hubspot.com/campaign-assistant. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 24 November 2023
Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure! Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators. X sees another exodus of advertisers. Is this the end of the road for the former blue bird? And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared? Rants and raves include ideas to save local journalism and Buzzfeed's new business model. This week's links: Paul Roetzer's AI Podcast about the History of OpenAI Sam Altman Returns to OpenAI (added link) X Responds to Advertisers Jumping Ship Media Matters Grills Elon and X BuzzFeed Shifts Business Model This week's sponsors: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 17 November 2023
The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements. In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers? In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms. This week's links: OpenAI Announces New Agents Program Meta to Require AI Disclosures This week's sponsors: Why do all that marketing if you can't close the business? ------ StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 10 November 2023
A very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself.
This week's sponsor: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 3 November 2023
A special 400th episode of This Old Marketing. And yes, the boys are getting up there! Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried? Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area. And Disney buys out the rest of Hulu. Good thing? Regardless, Disney is having operational challenges. Rants and raves include Joe's new website, IP addresses and Omnicom buying Flywheel. This week's links: Elon's Company Meeting about the Everything App What the Heck is Disney's Problem? IP Addresses Aren't the Answer This week's sponsor: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 27 October 2023
Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover? Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform. Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done. And finally, new research suggests that trust in media is at an all-time low (and getting worse by the minute). But there is an opportunity. Rants and raves include the B2B creator, TikTok launches an event, and new DC funding for local news. This week's links: Media Confidence in the US at a Low DC Lawmakers Introduce Local News Bill Marketing Needs More Marketing This week's sponsor: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 20 October 2023
This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different. Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move? And marketers are as tense as ever. Is this temporary or just stating the obvious? Rants and raves include a bit of Shakespeare, following by Google and Taylor Swift. This week's links: This week's sponsor: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 13 October 2023
The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely. Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager. At the same time, X is making some ridiculous moves, including rolling out a new "advertising" program, discouraging links in posts, and barring Linda Yaccarino from any more speaking events. And finally, is Ryan Reynolds responsible for the Taylor Swift/Travis Kelce hookup? Find out the truth today. Rants and raves include more on the writers' and actor's strike and a fresh take from Joe on the movie "Dumb Money". This week's sponsors: Why do all that marketing if you can't close the business? ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: Social Media Referrals Going to the Dumpster Ryan Reynolds and Taylor Swift Writers' and Actors' Strike Update ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 6 October 2023
The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions. X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants. Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move? And new research is out about who exactly is paying for subscriptions these days. What works and what doesn't? Rants and raves include US student debt and the end of the writers' strike. This week's sponsor: Why do all that marketing if you can't close the business? This week's links: Linda Yaccarino at CODE conference YouTube Launches Subscriber Tools MrBeast Spends $120 million on Videos ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 29 September 2023
A special Content Marketing World week episode where Joe and Robert break down their talks from the big event. Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa? Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business). The boys also entertain a question from Paris (in a van) from Australia. Finally...Joe and Robert make a big announcement. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 22 September 2023
Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators. Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid? Scribe Media is not dead (as reported). Good news? And Google plays with politics and Taylor Swift. Rants and raves include Robert's new book (link below) and how we need to buy differently from creators. This week's links: Google to Require AI Disclosure Taylor Swift's Google Easter Egg Robert's Book Content Marketing Strategy ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 15 September 2023
Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower. The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators? And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault? Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: Greatest Pass in Cleveland History ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 8 September 2023
Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter. At the same time, OpenAI launches their new enterprise product. And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision? Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney. This week's links: ChatGPT Blocked by Media Companies Gannett and Others Pull AI Writing ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 1 September 2023
The Next Thing in Content, Amazing Cases, and "If We Had a Job" - Office Hours Special Episode (391)
A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as: Which marketing trend died out faster than expected, and which one will come back? Which company/organization is doing content best today? Other than AI, what the next thing in content marketing? If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it? If you weren't on your own - Which business would you go to work for, and why?
Thanks to everyone who submitted questions. You can see all the LinkedIn questions here. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 25 August 2023
The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss. Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end? Threads web version is "finally" here. Is it too little too late? And finally, Elon scraps blocking in Twitter X. Does it really matter anymore? Rants and raves include the ongoing writers' strike saga and the musical, Six. This week's links: Musk Removes X/Twitter Blocking ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 18 August 2023
What do marketers and creators do about all the fake content? Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok. And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found. Rants and raves include a gender disparity documentary and a content marketing salary survey. This week's links: Why Goodreads and Amazon Are Becoming Dumpster Fires Zephotha the Fake Movie on TikTok The SEO Apocalypse with Rand Fishkin This Changes Everything Documentary Content Marketing Salary Survey ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 11 August 2023
Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country. Could this be the end of civilization as we know it? Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking? And Kai Cenat creates a mob in New York City. Should Kai have known better? In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: The Barstool/Penn/ESPN deal on Twitter Why Publishers Are Reducing Podcasts ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 4 August 2023
This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it. Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come? The movie Sound of Freedom continues to defy box office expectations. Is this because of a novel marketing approach or something different? In rants and raves, Joe discusses a new content marketing game from Baseball Reference, while Robert talks about Joe. This week's links: Lulu Acquires The Tilt and Creator Economy Expo Stanford Scientists Find that ChatGPT Is Getting Stupider Meta Starts Blocking News Sites in Canada Sound of Freedom: The Full Story ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
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Fri, 28 July 2023
The boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What does this mean for Threads? Could there be a deal to bring the two together? Rants and raves include the battle for CMS and Marketing AI Institute. This week's links: The Tranformation to the Everything App ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 21 July 2023
This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing? Elon announces more problems at Twitter, including the fact that they keep losing money AND are cash negative. At the same time, Threads engagement goes down. Does the initial data tell us anything about what will happen to Baby Zuckerberg? And advertising continues to plummet. When will we hit the bottom? Rants and raves include the writer and actor strike and a must-listen-to AI podcast. This week's links: Advertising Continues to Plummet ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 14 July 2023
Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will take to make that happen. Threads starts laying out advertising guidelines, but should they even do it? Joe says no and Robert says wait. Finally, the Morning Brew talks about what makes media success, but most of all, the advantages for content marketing are clear. Rants and raves include Aretha Franklin's will and the new Star Trek series. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: Analyst Expects Disney to Sell Threads to Launch Branded Content Meta Is Pitching Threads Advertising ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 7 July 2023
The big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran? In other news, Snap continues to impress with its new subscription product. Could the company finally have found a paid social model that works? Rants and raves includes Margot Robbie and Barbie with a side of advertising rant from Robert. This week's links: Twitter Backtracks on Logging In Unverified Restrictions on Twitter Tweetdeck for Blue Check Only? Margot Goes Barbie All the Time ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 30 June 2023
A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including:
----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 23 June 2023
In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales. Mark Zuckerberg and Elon Musk trade threats about an actual cage fight. If it happens, Joe is putting is money on the Zuck. Robert likes Elon's "walrus" play. TikTok is booming with TikTok coins. Who knew? InBev continues to chase mistakes as it just wants to create "beer for everyone." Rants and raves include the US Open and the continuing saga at Reddit. This week's links: ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. |
Fri, 16 June 2023
Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many. Google News announces (yet again) that it will launch soon (very soon!). And the creator-friendly site known as Twitter is opening up a flawed advertising model for a handful of people that will pay pennies on the dollar. Rants and raves include the Arnold documentary and the rented land crisis at Reddit. This week's links: Fewer People Getting News, But More from TikTok Google Finally Launches News Product Twitter's New Creator Advertising Program The Arnold Documentary on Netflix ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 9 June 2023
Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future. Apple launches the Vision Pro. Will there be a long-term market for the product? Rumors again surface about Apple buying Disney. Is this even close to being possible? And Elon announces that Twitter's subscribers can me moved off-platform. Rants and raves include ChatGPT-5 and Tucker Carlson. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: Twitter to Launch Subscriber Offer? Tucker Carlson's New Twitter Show ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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Fri, 2 June 2023
In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble. WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted. Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit. And finally, does purpose-driven content have a place with "everybody" brands today? Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship. This week's links: WPP Building AI Content Engine Indy 500 Champ Goes Fans First ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 26 May 2023
In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News. Advertising continues to plummet for media companies and creators. How long will this ad recession last? There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news. And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok). Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget. This week's links: Instagram to Release Twitter Competitor? Marketers Want More Budget [Research] The Creator Economy Middle Class ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 19 May 2023
The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening). The writers' strike continues, and now includes generative AI at the center. And there is a new product coming out that could solve the copyright battle. Podcasting ads are going gangbusters, while Google is about the change the face of search (maybe). Rants and raves include the Daily Dracula and a lesson about advertising from Dotdash Meredith. This week's links: Copyright and the Writers' Strike DotDash Meredith's New Advertising Model ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 12 May 2023
The next great online battle is that over trust. We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions flood to follow MrBeast. Google and Microsoft go to battle over AI advertising products that aren't ready for market yet. Rants and raves include Berkshire Hathaway's annual letter and Salesforce's pivot to AI. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. This week's links: MrBeast Increases Followers by 20 Million in a Day Google's Generative AI Search Ads Berkshire's Annual Letter to Investors ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 5 May 2023
For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX. This week's links: 2023 Creator Economy Research from The Tilt ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 28 April 2023
Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division. Twitter's verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 hours at this point. ChatGPT announces new privacy options you didn't even know was a problem. Is AI and content making more or less sense these days? Rants and raves include AI consumer research and a mea culpa from Robert and his take on Bud Light's marketing. This week's stories: Twitter's Botched Verification Bud Light Fires Marketing Execs ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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Thu, 20 April 2023
Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses? A Drake song goes viral that wasn't really Drake. Joe and Robert discuss the impact of AI parodies from music to text (and what we should expect). Spotify goes non-exclusive with Gimlet. Was this a planned or surprise move? And a new Deloitte survey shows that video games now top the content chart. What other changes in content consumption are ahead? Rants and raves include the movie Air and how B2B content marketing needs to step up. This week's articles: Could Elon Turn a Profit Soon? Video Games Top Content Charts B2B Content Marketing Needs to Bold Up ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 14 April 2023
Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded social media field? Bud Light gets hate mail from Kid Rock. Is that a good or bad thing? And AI continues to be the leading story in the world of marketing. When will the hurting stop? In rants and raves, Joe raves about a Lin-Manuel Miranda clip, while Robert rants about Twitter (again). This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. This week's links: Lin-Manuel Miranda/John Kander Clip on Colbert ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 7 April 2023
In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience. While some are no brainers, a few of these will surprise you. We hope you enjoy this very special episode of This Old Marketing. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 31 March 2023
This week, the boys analyze the surprise announcement from Substack about how they want their customers to also be investors. Is this an innovative or inclusionary move, or a sign that the Substack business model is suffering? Some big hitters move against the proliferation of AI. Good move or too late? Twitter and Meta are both going full-out "verified" and want money from their creators. Is this a necessary evil or something we should ignore? Rants and raves include a prison marathon and an AI rant from Robert. This week's links: Musk and Others Call for Stop to AI ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
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Fri, 24 March 2023
Oh boy is TikTok in the news this week. Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this). Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way? And social media is going the way of the DM. What does this mean for marketers? In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data. This week's links: ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 17 March 2023
This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the world turns on its axis. And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss. In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us." This week's links: T-Mobile Buys Mint from Reynolds and Team ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 10 March 2023
TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they "deem" a security risk. Joe and Robert believe this bill goes too far. In other news, Medium makes a "meh" announcement about Mastodon, while this week just about every major tech company launched an AI product. Oh...and tech pub Wired wrote a manifesto for using AI. And it's not bad. Rants and raves include easybib.com and living life without regrets. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. This week's links: Wired's Guidelines for Using AI ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 3 March 2023
The godfather is back for the special #ThisOldMarketing 365 reunion show. In this episode the boys break down Meta's new verified subscription program. Could it be that they say good things about Facebook for the first time ever? Substack hits two million paid subscriptions. Is this important for creators? Bing continues to get all the news with its ongoing issues with AI. Could marketing be the answer? And...we bring brack our "Musky Scent" series and talk about Elon's next move. Finally...will TikTok finally go bye bye? This week's links: Jack Launches Twitter Alternative In Praise of Brand Newsletters ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 24 February 2023
With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the following: 1. How do you think the development of AI-based search affects brands willingness to make content available to search engines? Will people start putting more of their content behind a gate? 2. From a content and marketing perspective – where are you most BULLISH, and where are you most CONCERNED about the impact AI is likely to have in the short and medium term? 3. I’m going to come back to the question that I asked at MarketingProfs, which is – do you think MarketingAI becomes an OS in the Marketing Department? In other words you Buy Microsoft AI or Amazon AI and it powers your email analytics, headline writing, copywriting, and first-party data pattern matching… OR… Do you think that suite solutions are more likely to just include whatever flavor of AI they buuild into their applications? 4. What are some of the developments in Marketing Artificial Intelligence that we’re NOT talking about? You posted a very interesting thing on Social Media on the assembly and creation of video (https://research.runwayml.com/gen1)- Talk a bit about this development and what ELSE are we NOT talking about that we should be. This week's link: MAICON - The Marketing AI Conference Paul's Book - Marketing Artificial Intelligence Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe to Robert Rose's newsletter at Experience Advisors.
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Fri, 17 February 2023
In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers? The disinformation war is over. Disinformation won. And AI content is changing the business model for creators and the fight for search. Does this open a real opportunity for those who have audiences? Is AI content just a race to the bottom? In rants and raves, Joe loves this new research out about reading fiction, while Robert's viral post on the comma goes, well, viral. This week's links: The Disinformation War Is Over Content Creators Concerned Over AI Content Buzzfeed AI and the Death of Content Reading Fiction Makes You a Better Person Robert's Comma Post on LinkedIn Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 10 February 2023
In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 3 February 2023
More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT. It's earnings time, as Spotify and Meta both announce...and bounce. What's Spotify's new podcast plan? Can Meta make a comeback? And the boys get bullish on LinkedIn, as their newsletter plan jumps 10x in the past year. Rants and raves includes MrBeast and streaming competition. This week's story links: Buzzfeed Announces ChatGPT Play LinkedIn's Big Newsletter Play Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 27 January 2023
This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM. This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere. Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about? The DOJ is coming down hard on Google. Are they five years too late? Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment. This week's story links: Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 20 January 2023
The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI. JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye. In "musky scent" Elon has a garage sale. Oh...and the boys are still arguing about the definition of content marketing. This week's links: Brand Publishing vs. Content Marketing Higher Headcount Bad at Twitter --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 13 January 2023
In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models. What's working? What's changed? What's next? What can you learn? The gents hold nothing back in this very special episode. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 6 January 2023
The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen? META gets fined $400 million in the EU over ad targeting practices. Zuckerberg wrote a personal check. In "Musky Scent," Twitter stops paying rent and keeps firing people. And Microsoft looks to integrate Chat GPT into Bing. Bing is still around? Rants and raves includes a content marketing book launch by Noom and another Nielsen rant by Robert. This week's links: Twitter Ads Political Advertising Again More Executives Leaving Twitter Nielsen's New Measurement Product --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 30 December 2022
In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions that are sure to be wrong. The boys discuss: - The fate of TikTok And much, much more. This week's sponsor: Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 23 December 2022
We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning. Trump NFTs are a big hit. What worked? What didn't? Does this mean a comback is in store for tokenization? Spotify begins its big challenge to Apple and Amazon with Spotify Creator Studio. Rants and raves include a big sale for Theorists, Inc., and a yuletide poem that is not to miss. This week's sponsors: Acrolinx: With the Content Governance Playbook by Acrolinx, we’ll explore the discipline of content governance — a systematic approach to achieving and maintaining your company’s content strategy and measuring its success. Download it free now at https://www.thetilt.com/acro2. Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan. This week's links: Twitter Bans Social Media Competitors Theorists, Inc. Sells to Lunar X --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 16 December 2022
Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? Will TikTok be sold? What will the EU do? Get all your answers in this episode. In our weekly Musky Scent update, Elon might buy Substack, and can liberal Twitter ever let go? And finally, yet another creator economy software company begins cutbacks. Are there more to come? Rants and raves include a shrinking Tesla and a Chief Revenue Officer Role at The Martin Agency. This week's sponsor is Acrolinx: The free guide, Content Strategy for the Modern Enterprise from Acrolinx, focuses on the content part of building an enterprise-wide content strategy. Even if you already have a content strategy, there’s no time like the present to make sure it’s still serving your business goals and growing with your business. Download the Acrolinx “Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Strategy” today. This week's links: Crypto Lawsuits Go After Celebs US Lawmakers Look to Ban TikTok The Senate Votes to Ban TikTok for Government Employees Liberal Twitter Can't Stop Using It Jellysmack Lays off Eight Percent Martin Agency Announces CRO Role --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 9 December 2022
Another crazy Twitter update...plus, will ChatGPT take over the world? All the talk this week was about the pros and cons of the new AI content tool that "may" replace humans and lead to a new reality. Robert and Joe have their own thoughts. GE does a first with a takeover of the New York Times. Good move? And the boys talk about another warning toward a full ban of TikTok. Rants and raves include a deceptive online gambling ploy and a huge issue with Gartner. This episode is sponsored by The Stripped-Down Guide to Content Marketing from John Egan. Get your copy today. This week's links: A Marketer's Experience with ChatGPT Kick Owned By Stake Is a Problem --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. |
Fri, 2 December 2022
So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process. Layoffs and resignations abound. Does all this create a special opportunity for those who stay on the platform? At the same time, Post News, Mastadon and Hive are all growing like crazy. In other news, Pinterest kills its creator rewards program. Are there more to come? Rants and raves include the 10 best books to read and Ben Affleck. This week's links: How Much Brand Safety Is There on Twitter? More Layoffs and Resignations at Twitter Post News: A Twitter Alternative? Pinterest Kills Its Creator Program Ben Affleck and Artists' Equity --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Artwork provided by DALL-E. |
Fri, 25 November 2022
In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become. Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS - a renewed discussion on Apple buying Disney. CMOs are now working on their personal brands, while MrBeast has developed a course for content creators. Raves include the future of email and gratitude. This week's links: Brand Advertisers Leave Twitter Advertiser Pauses Ad Program on Twitter CMOs Invest in Personal Brands --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Artwork provided by DALL-E. |
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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