This Old Marketing

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process. Layoffs and resignations abound.

Does all this create a special opportunity for those who stay on the platform?

At the same time, Post News, Mastadon and Hive are all growing like crazy.

In other news, Pinterest kills its creator rewards program. Are there more to come?

Rants and raves include the 10 best books to read and Ben Affleck.

This week's links:

Twitter Releases Blog Post

How Much Brand Safety Is There on Twitter?

More Layoffs and Resignations at Twitter

Post News: A Twitter Alternative?

Pinterest Kills Its Creator Program

Ben Affleck and Artists' Equity

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Artwork provided by DALL-E.

Direct download: 22-12-02-Episode-352.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become.

Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS - a renewed discussion on Apple buying Disney.

CMOs are now working on their personal brands, while MrBeast has developed a course for content creators.

Raves include the future of email and gratitude.

This week's links:

Brand Advertisers Leave Twitter

Advertiser Pauses Ad Program on Twitter

Trump and Ye Back on Twitter

Disney's Succession Fail

CMOs Invest in Personal Brands

MrBeast Starts Creator Course

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Artwork provided by DALL-E.

Direct download: 22-11-26-Episode-351.mp3
Category:Content Marketing -- posted at: 4:00am EST

We start with a review of Twitter. What's the business model going to be? Why should content creators care?

And...is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to take a look at the six-year old company.

Plus, more on FTX. What did we learn? Is crypto dead or have we hit bottom?

NFT marketplaces are stopping creator royalties. How should content creators adjust their Web3 business models?

Rants and raves include Steam gambling and an Epic battle with Apple.

This week's links:

Twitter Talks of Bankruptcy

What Is Mastodon?

The Details on the FTX Collapse

Marketplaces Drop Creator Royalties

Valve's Gambling Problem

Epic Apple Battle

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Artwork provided by DALL-E.

Direct download: 22-11-18-Episode-350.mp3
Category:Content Marketing -- posted at: 4:00am EST

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals.

In this special episode, Joe and Robert review:

- Focus and killing things.
- Diversification of owned properties.
- Strong differentiation (TILT).
- Email first opportunities.
- Acquisitions.
- Driving diverse revenue streams.
- Next-step career moves for content marketing professionals.

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Direct download: 22-11-11-Episode-349.mp3
Category:Content Marketing -- posted at: 1:00am EST

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators.

We cover:

- Should Twitter relaunch Vine?
- Who's "really" leading Twitter now?
- Will creators pay for the blue check mark?
- Is it Meta's time to develop a competitive product?
- and much more...

This week's links:

Twitter to Lay Off 25 Percent

Elon Disolves Twitter's Board

Musk to Reboot Vine

Twitter Wants to Be Paid

Is It Meta's Time to Compete with Twitter?

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Direct download: 22-11-01-Episode-348.mp3
Category:Content Marketing -- posted at: 6:16pm EST

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about?

MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective?

Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing.

This week's links:

Twitter Gets New Leader

Meta's Distasterous Results

The Ad Market Is In Peril

MrBeast's Business Model

Biden Bans Semiconductors in China

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Direct download: 22-10-28-Episode-347.mp3
Category:Content Marketing -- posted at: 4:00am EST

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties?

Netflix launches a new ad-supported platform...but will they have enough takers to fill the sponsor slots?

And former Internet mayor Steve Case predicts nothing but good things and equality for business startups in the future. Later we will report that Steve Case was wrong again.

Rants and raves include a new publishing option and the marriage between the NFL and Amazon.

This week's links:

Ye Buys Parler

Netflix Goes Ad-Supported

Netflix Quarterly Earnings

Steve Case Predicts the Future

Walmart Builds Creator Network

Meta Is All Legs

NFL/Amazon Announce Black Friday Game

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Direct download: 22-10-21-Episode-346.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks...not the creators.

PayPal makes a rather large error in their terms and conditions. Is this the sign for more financial issues to come?

And CNN does yet another rug pull on their NFT program. Both Joe and Robert hope they make the right decision on refunding minters.

Rants and raves include a rant on the AI Bill of Rights and a Pittsburgh PR rave. Joe comments about the problem of Web3 community building.

This week's links:

PayPal Terms and Conditions Issues

The Economics of Social Media Accounts

CNN's NFT Rug Pull

White House AI Bill of Rights

Pittsburgh PR Content Marketing

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Direct download: 22-10-14-Episode-345.mp3
Category:Content Marketing -- posted at: 4:00am EST

Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird.

Fandom just acquired a boat load of content sites for a song from Red Ventures. How big is the opportunity in acquiring media and content sites for brands?

Facebook winds down their newsletter plans and Malcolm Gladwell is shocked. In other news, Facebook sells more ads.

Rants and raves include Amazon, travel tips, and content marketing careers research.

This week's links:

Kim Kardashian Crypto Suit

Elon Musk Buys Twitter

Fandom Buys Red Venture Sites

Facebook Ends Newsletter

Meta to Sell More Ad Spots

Content Marketing Salary Research

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Direct download: 22-10-07-Episode-344.mp3
Category:Content Marketing -- posted at: 4:00am EST

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators.

Disney goes all Web3, while social media networks continue to take, take, take.

Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye.

This week's links:

Disney Goes Web3

Interview with Disney CEO on Next-Gen Storytelling

Social Media Giants Changing Terms on Creators

Is BeReal for Real?

Long-form Content Isn't Dead

Buzzfeed Valuation Dropping

The 10k Creator Podcast with Joe Pulizzi and Daren Smith

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Direct download: 22-09-30-Episode-343.mp3
Category:Content Marketing -- posted at: 4:00am EST

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google).

Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last?

ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh".

And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks.

Rants and raves include purpose and more purpose...plus, the Emmy awards.

This week's articles:

Spotify Sells Audiobooks

Twitch Online Gambling Announcement

ESPN Launches Creator Network

Starbucks and Web3

Brands and Purpose

Emmy Award Results

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Direct download: 22-09-23-Episode-342.mp3
Category:Content Marketing -- posted at: 4:00am EST

In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing.

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Direct download: 22-09-16-Episode-341.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

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Direct download: 22-09-09-Episode-340.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on? And even worse news...Google has a lot to say about it.

In acquisition land, Benioff's Time brand bought Brandcast to launch Time Sites. Robert sees this as a big deal moving forward. Joe believes that these small acquisitions are going to rule the next 18 months.

And what about AI and content? Robert just wrote a report on the future of Marketing AI. Is he right?

In rants and raves, Robert shares a rare Comms research spotlight, while Joe rants about a new NFT marketplace.

This week's links:

Truth's SPAC Down 9%

Truth's Trademark Down

Google Won't Play with Trump

Time Buys Brandcast

AI and Content

Facebook and Cambridge Suit

Comms Research

New NFT Marketplace

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Direct download: 22-09-02-Episode-339.mp3
Category:Content Marketing -- posted at: 4:00am EST

Donald Trump's Truth Social is hitting bigger numbers...but are they big enough?

Instagram's changes from social network to content discovery platform is messing with a number of small business models, while YouTube and TikTok block Andrew Tate from the platform.

Google launched a new "really helpful" SEO update that attacks sites that don't answer the question searched for. Will their update really fix anything at all? Probably not.

And...is TikTok monitoring your information? You bet they are.

Rants and raves include the fiasco in Cleveland sports and a review of The Sandman.

This week's links:

Truth Social Numbers Up

Instagram Changes All the Rules

YouTube Bans Tate

Google's Helpful Update

TikTok Security Risk

Pam's LinkedIn Plea for Browns' Fans

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Direct download: 22-08-27-Episode-338.mp3
Category:Content Marketing -- posted at: 4:00am EST

Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what's behind the move and what you need to do about it.

Morning Brew is yet another in line to launch a creator program. What are they doing differently?

A new group-based social network is launched (Niche). But how long will it last?

And Meta (Facebook) launches their metaverse program in France and Spain. And yes, it is the most ridiculous thing you will see today.

Rants and raves include creator burnout and Creem magazine.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Mailchimp Deactivates

Morning Brew Creator Program

Meet Niche

Zuckerberg's Metaverse

Creator Needs a Break

Creem Magazine Returns

TV or Social Media More Polarizing?

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Send us your Rally.io ID at ThisOldMarketing.site and get $20 in $TILT and $IDEA coin for a podcast review.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-08-23-Episode-337.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes)

Axios sells to Cox Enterprises, creating a local media opportunity that may be unprecedented. At the 5x revenue valuation, the boys ponder how a content marketing division could be valued (revenue or not).

Lyft creates a media division...but the real story is the ongoing diversification of audience and customer revenue.

Rants and raves include online gambling content and whether it's better or worse to work from home.

This week's links:

Disney's Upside Surprise

Axios Sells

Media Exit Multiplier

Lyft's Media Operation

xQc Wagers $685 Million

Malcolm Gladwell on Working from Home

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Direct download: 22-08-12-Episode-336.mp3
Category:Content Marketing -- posted at: 4:00am EST

Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business?

Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago?

We are shocked that payola is happening on podcasts. What needs to be done to combat this?

Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Twitter Launching New Spaces

Meta Ends Publisher Deals

Meta Alters News Feed

Instagram Adds Payment for Reels

Podcast Payola

Meta Not Doing Poorly

Ryan Reynolds' MNTN Ad

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Direct download: 22-08-05-Episode-335.mp3
Category:Content Marketing -- posted at: 4:00am EST

TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction?

The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cryptocurrency regulation please stand up?

Instagram changes their algo and a million influencers cry simultateously? Will Insta revert to the old or are they only focused on TikTok?

And advertising revenues are projecting down. Are we heading deeper into a depression?

This week's links:

SNAP Slows

Twitter Earnings

MSFT's Report

Coinbase Insider Trading Suit

SEC Launches Probe Against Coinbase

Instagram Changes

Ad Market Slowdown

TikTok Creator Factory May Be Broken

NFL Plus

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Direct download: 22-07-29-Episode-334.mp3
Category:Content Marketing -- posted at: 4:00am EST

Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI.

Raves include a surpise kudos from Robert to the ANA, while Joe breaks down the Informa purchase of Industry Dive.

This week's articles:

Netflix Ad-Supported Model

TikTok Is the New Google for Gen Z

DALLE 2, AI and Graphic Design

ANA's New Influencer Guide

Informa Buys Industry Dive

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Direct download: 22-07-22-Episode-333.mp3
Category:Content Marketing -- posted at: 4:00am EST

Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.

Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.

And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.

Rants and raves include a new podcast network formula and NASA shots.

This week's links:

Twitter Sues Elon Musk

Spotify Asquires Heardle

Is Spotify's Model in Trouble?

Clubhouse Isn't Dead Yet

Should Netflix Launch a Theme Park?

Netflix Partners with Microsoft

NASA's Glamour Shot

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Direct download: 22-07-15-Episode-332.mp3
Category:Content Marketing -- posted at: 4:00am EST

This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.

Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.

Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.

This week's articles:

R Kelly's Music Gets Deleted

Crosby, Stills & Nash Return to Spotify

China Bans 30 Content Areas

Hank Green's Vidcon Keynote

Community vs. Audience

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Direct download: 22-07-08-Episode-331.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week we breakdown The Tilt's 2nd Annual Creator Economy research.  What makes a successful content creator? How long does it take? Why do creators do what they do?

Twitter launches yet another new program, this one likely to do nothing at all.

And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?

Rants and raves include social media influencer spend and Amazon as your dead grandmother.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Creator Economy Research

Twitter Launches New Advertiser Program

BHG Print Kill

Social Media Influencer Spend

Amazon and Your Dead Grandma

Fractional CMO Jobs

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Direct download: 22-07-01-Episode-330.mp3
Category:Content Marketing -- posted at: 4:00am EST

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.

Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.

Rants and raves include amazing Web3 use cases and PritchardCon.

This week's links:

Twitter Rolls Out Notes

Snap's CEO Thinks Twitter Can Be Super-App

Facebook's Creator Monetization Ideas

Not Boring and Web3 Use Cases

The Drum and Mark Pritchard

Mark Pritchard Video

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Direct download: 22-06-24-Episode-329.mp3
Category:Content Marketing -- posted at: 4:00am EST

Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent?

Canada unleashes a controversial law that seems like way more problem than solution.

Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no)

Rants and raves include when it's time to stop your content and bringing back AOL.

This week's links:

Coinbase Lays Off 1,000

Bitcoin Turns South

Bill C-11

Facebook Rug Pull

When To Pull the Content Creator Plug

AOL Is Back

The Cure for Imposter Syndrome

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Direct download: 22-06-17-Episode-328.mp3
Category:Content Marketing -- posted at: 4:00am EST

As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter.

Is social audio dead? And how about SPACs for that matter?

A new creator-friendly search engine is born, and yet another social-token player enters the field.

Rants and raves include creating during a recession, privacy and Meta does something good for a change.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Are SPACs Dead?

Clubhouse Losing Talent

Is Social Audio Dead?

Yep - A New Search Engine

Calaxy and Social Tokens

Recession Not Bad for Creators

Meta Developing Basic Ads

Apple and Privacy

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Direct download: 22-06-10-Episode-327.mp3
Category:Content Marketing -- posted at: 4:00am EST

More shenanigans at Meta with not one but two executives leaving.

Twitter crumbles under the weight of Elon as more employees seek to leave.

Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3.

Rants and raves include the Michelob Ultra guy and social media rulings.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Twitter Hurting

Media Companies Move to Sponsorships

NP Digital's Acquisition

Will SMS work for Subs?

OpenSea Exec in Trouble

Michelob Ultra Guy

"Fans First" by Jesse Cole

Texas Social Media Law

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Direct download: 22-06-03-Episode-326.mp3
Category:Content Marketing -- posted at: 4:00am EST

Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy.

Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely.

Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing.

In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Seth Green's NFT Problem

Conan Sells Out

Antitrust Violations for Google/Facebook

2022 State of Crypto Report

2022 Creator Economy Report

Google as Carrier

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Direct download: 22-05-27-Episode-325.mp3
Category:Content Marketing -- posted at: 4:00am EST

This episode could be our ticket to Webby fame. You'll just have to listen to be sure.

We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew?

Rants and raves include a TED Talk from the Instagram CEO and more Star Trek.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Elon Musk Can't Stop Tweeting

20 Percent Spam Accounts on Twitter

Spotify Goes NFT

Netflix & Livestreaming

Instagram TED Talk

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Direct download: 22-05-20-Episode-324.mp3
Category:Content Marketing -- posted at: 4:00am EST

Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass?

The New York Times and Disney release earnings and the boys run through the highlights.

The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct?

And Instagram launches a test NFT program. Good move?

Rants and raves include Starbucks moving their rewards program to Web3 and a rant on personalization you don't want to miss.

This week's links:

New York Times Results

Disney+ Ramping Up

NFTs Are Dead

Wall Street Journal Is Dead Wrong

Instagram Testing NFTs

Forget Personalization

SBUX NFT Loyalty Program

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Direct download: 22-05-13-Episode-323.mp3
Category:Content Marketing -- posted at: 4:00am EST

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX).

Data points include-

- How long until content creators get to revenue.

- How long to financial independence.

- What are the aspects that move a content creator to a content entrepreneur.

- Key points for both content marketers and content creators to consider.

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Direct download: 22-05-06-Episode-322.mp3
Category:Content Marketing -- posted at: 4:00am EST

The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter.

Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising?

The subscriber model is getting a lot of hate lately, but there is still hope.

Rants and raves include an interesting NFT launch and a try at Gen Z social media.

This week's links:

Google & Microsoft Ad Growth

YouTube Falls on Lower Growth

Twitter Mulls Ad-Free Platform

Subscriptions Aren't Doomed

Morning Brew Gets to 4 Million Subs

Security Token Launched

Non-Fungible Testicles

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Direct download: 22-04-29-Episode-321.mp3
Category:Content Marketing -- posted at: 4:00am EST

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.

And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?

Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal.

This week's links:

Netflix Subscriber Loss

Netflix Looks at Ad-Supported Model

Rolling Stone Goes Creator Economy

Rolling Stone MrBeast Case Study

Integrity and Sponsored Content

Influencers Are Becoming Entrepreneurs

Web Scraping

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Direct download: 22-04-22-Episode-320.mp3
Category:Content Marketing -- posted at: 4:00am EST

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter.

CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting.

Coinbase will partner with BAYC on a film project. Robert is not impressed.

Meta begins their metaverse project with price gouging, while BeReal is the new social app darling.

Rants and raves includes true quality content and the dark side of content marketing.

This week's links:

Elon Musk to Buy Twitter

Jack Dorsey's First Tweet Does Nothing

Big Cuts at CNN+

Coinbase and BAYC

Meta Overcharges

BeReal Growth

Marketing Dive Sponsored Research

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Direct download: 22-04-15-Episode-319.mp3
Category:Content Marketing -- posted at: 4:00am EST

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not.

This week's links:

Elon Musk and Twitter

YouTube to Launch Podcast Player

Podcasting Stats See First Drop

Tech Startup Doesn't Mention NFTs or Web3

Journalists and Personal Brands

The Hero - Movie

What Is the Metaverse?

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Direct download: 22-04-08-Episode-318.mp3
Category:Content Marketing -- posted at: 4:00am EST

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company.

This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing?

This week's links:

Hubspot's Creator Program

Vimeo Price Aches

Wendy's and Meta Partner on a Cheeseburger

BAYC Pop-Up Store

Big Money with a Small Audience

Jay Acunzo's Accountability Program

Understanding Web3

Tech Company Wins Oscar

Jeff Charney's New Gig

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Direct download: 22-04-01-Episode-317.mp3
Category:Content Marketing -- posted at: 4:00am EST

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees.

In other news, Time and Stella drop new NFT projects, while Morning Brew announces a series of in-person events.

Rants and raves includes an amazing Web3 piece from the New York Times and a rant about what channels Web3 creators will use to communicate with fans.

This week's links:

BAYC Gets $450 Million

Time Launches NFT

Stella Drops an NFT for Water

Morning Brew Launches Events

New York Times and Web3

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Direct download: 22-03-25-Episode-316.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting.

Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks.

Links this episode include:

HBO Max + Discovery

Instagram All-In on NFTs

Acura Launches New NFT Program

Lacoste Goes Metaverse with Minecraft

Podcasting Ads on Upswing

Nielsen Drama

Yuga Labs Buys CryptoPunks/Meebits

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Direct download: 22-03-18-Episode-315.mp3
Category:Content Marketing -- posted at: 4:00am EST

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job!

One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What does this mean for crypto and NFT marketing?

Netflix buys a game maker in news from the obvious, while the knitting community goes to threads over a content creator.

Rants and raves include a knock on Slack and quality Disney data.

Links this episode:

Disney's Ad-Supported Option

CryptoPunk Loan

Netflix Gaming Buy

Knitting.com Fail

Slack Platform Mess

Disney Data

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Direct download: 22-03-11-Episode-314.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity.

Rants and raves include NFTs for access and a podcasting toy for white guys.

Links this Episode:

Attend CEX - Creator Economy Expo

Tweet regarding Russian Media

Russia's Propaganda Machine

Epic Games Buys Bandcamp

Salesforce Accounces NFT Cloud Service

SF Employees Protest NFT Service

TikTok Goes to 10 Minutes

Podcast on NFTs for Access with Mike Stelzner and Joe Pulizzi

Coinbase Super Bowl Ad Controversy

Podcast Toy for White Guys - SNL

h/t Tom Webster for the episode title.

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Direct download: 22-03-04-Episode-313_-_2.mp3
Category:Content Marketing -- posted at: 12:29pm EST

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover:

- The evolution from Web1 to Web2 to Web3.
- The pushback against Web3 and tokens.
- Examples of what's working and what isn't.
- Opportunities for content creators.
- Short-term Web3 predictions.

Links this episode:

Go-to-market in Web3

JP Morgan Enters Web3

Coinbase and TRUST

Why Brands Need to Pay Attention to NFTs

Attend CEX - Creator Economy Expo

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Direct download: 22-02-25-Episode-312.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises.

Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar stake in Forbes.

Rants and raves include Andrew Davis' video prowess and a Web3 comparison to John D. Rockefeller.

Episode Links -

Coinbase Rocks the Super Bowl

Super Bowl Winners

Spotify Buys More

Binance and Forbes

Andrew Davis and Loyaty Loop

Register for Creator Economy Expo

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Direct download: 22-02-18-Episode-311.mp3
Category:Content Marketing -- posted at: 4:00am EST

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant."


The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company.

Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed?

More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators.

And we have three company examples experimenting with the Metaverse. Well, not really.

In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement.

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Direct download: 22-02-11-Episode-310.mp3
Category:Content Marketing -- posted at: 4:00am EST

The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures.

Wordle wiggles seven figures out of the New York Times, while product analytics company Pendo went out and purchased themselves a media company as the M&A market heats up.

In rants and raves, Robert complains yet again about zero-party data. Joe comments on the early nature of NFTs, and begs Mark Ritson for more curiosity.

Robert's book recommendation: The Opposable Mind by Roger Martin.

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image: Getty Images

Direct download: 22-02-04-Episode-309.mp3
Category:Content Marketing -- posted at: 4:00am EST

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights.


In today's episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and does it matter?

And...right-wing commentator Joe Bongino gets booted from YouTube. Do they have the right, and what's the long-term play?

We discuss the meaning of influencers versus creators as McDonald's goes influencer, Trump Social goes searching, and Forbes gets into the creator economy.

And finally, Tom Brady launches his new crypto NFT project. Yes, we are going back to the year 2000.

In rants and raves, Joe raves about Andy Weir's new book, and Robert rants about Google and ad privacy.

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Direct download: 22-01-28-Episode-308.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care?

There is a new bill on the hill about data and advertising. The only thing we know for sure is that first-party data is more important than ever. Get those emails ready to go!

Google/YouTube drops YouTube Originals. Can Google commit to anything? Was this a sound decision?

Joe raves about a Web3 chart and reviews the online battle for Web3 between Prof G and Packy McCormick. Of course, both Joe and Robert have a take. Robert then raves about Edelman's new trust report.

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Podcast image: Universal Pictures

Direct download: 22-01-21-Episode-307.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.

The Information says media valuations are down except for paid subscription models. True? Well, not really.

LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help?

Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up).

In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review.

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Direct download: 22-01-14-Episode-306.mp3
Category:Content Marketing -- posted at: 4:00am EST

All the wrong 2022 content predictions in one place.

From Robert -

- Content Marketing and Marketing Content Operations Merge This Year - and become overall MarketingOPS.
- Web 3.0 Stumbles with Security Concerns - But gets back on track.
- A Big Tech Brand - Buys One of the Big Media Brands...
- Data and Privacy actually become a thing in 2022.
- Talent Acquisition will be the number one priority for businesses.

From Joe -

- Multiple tech companies turn into large media enterprises.
- META develops a closed crypto community.
- Content marketers begin to learn the art of acquisition.
- Social tokens go big in 2022 and other crypto predictions

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Direct download: 22-01-07-Episode-305.mp3
Category:Content Marketing -- posted at: 4:00am EST

The boys review the content creation and content marketing stories that made 2021 amazing...or definitely one-of-a-kind.

Robert reviews:

- Mirror and the Ownership Economy
- The Subscription Economy
- News from Dennis Publishing
- Salesforce Launching a Streaming Service
- IBM's new spinoff

Joe reviews:

- Rented land in the news (Twitch and OnlyFans)
- Hubspot purchase of The Hustle
- The NFT Boom
- Clubhouse at $4 billion valuation
- Name/Image/Likeness from the NCAA

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Direct download: 21-12-31-Episode-304.mp3
Category:Content Marketing -- posted at: 4:00am EST

A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC.

What does this mean for media and content creators moving forward?

In the UK, the Advertising Standards Authority (ASA) says the Arsenal Football Club violated advertising rules with the launch of its $AFC token. (also, here's a great podcast overview from the BBC on tokens in the UK.)

Rants and raves include Joe's take on TikTok becoming the #1 web property on the planet, while Robert gives us this wonderful holiday poem.

 

Twas the Night Before Break by Robert Rose

 

’Twas the night before break, #TheStruggleWasReal,

No marketer rested easy, discontent did they feel.

 

Budgets and plans hung by email attachments,

In the hopes that VPs would approve their advancement.

 

Managers all sighed and climbed into their beds,

While visions of new podcasts danced in their heads.

 

She in Lululemon and I in Cowboys gear 

Had settled in for cocktails after a long, chaotic year

 

When online in my feeds, there arose such a clatter.

I sprang open my Chrome to see what was the matter.

 

Away to my tabs, I clicked on them post haste,

Tore open Google News to see just what we faced.

 

The headlines were filled with so much interruption –

A luster of clickbait o’er this holiday disruption.

 

When what to my marketer’s eyes should appear?

Nothing but omicron, crypto, stock crashes, and fear.  

 

Suddenly a noise came so lively and quick,

The voice I recognized could be only St. Nick!

 

With a whistle and a shout, he parked on my roof –

His self-driving Tesla couldn’t distinguish the route.   

 

As fast as Quibi proceeded to fail,

St. Nick jumped to his MacBook and opened email.

 

“Now budgets! Now plans! Now audits! Now tech!     

On process! On content! On calendars in check!” 

 

He flew ’cross the keyboard, dramatically smashed Send,

Gave us all our approvals, extending our content spend.  

 

He spoke not a word but held his hand to his ear

Listening for mail notifications across the world to appear.

 

Then laying his finger aside of his nose

He winked and said, “Tell it well, Robert Rose.”

 

St. Nick sprang to his Tesla, gave me a quick wave,

Then turned and confided, “Some plans even Ryan Reynolds can’t save.

 

“But for all the content marketing folk and for you,

I wish you good times in 2022.”

 

And then he flew off, with less noise than in Clubhouse

Waving off all the fear, the uncertainty, the doubts.

 

Then I heard him exclaim as he shifted into “gear,” 

“Happy Holidays to all and a Happy New Year!”

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Direct download: 21-12-24-Episode-303.mp3
Category:Content Marketing -- posted at: 4:00am EST

Peloton kicks off the show with one of the best real-time marketing examples of our time. Of course, helped by Ryan Reynolds.

Social media platforms continue to crush customers without warning. On Instagram, an Australian woman loses her @metaverse account for mysterious reasons. On Twitch, celebrity-streamer Hasan Piker gets banned from the site without one word from Twitch.

In acquisition news, Nike buys metaverse company RTFKT.

In rants and raves, Joe raves about Jay Acunzo's Unthinkable podcast about creator fear and differentiation, while Robert raves about the new digital wallet plugin, Unlock.

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Direct download: 21-12-17-Episode-302-2.mp3
Category:Content Marketing -- posted at: 4:00am EST

Joe kicks off the show with a special announcement...a new event called CEX - Creator Economy Expo. Joe is partnering with Brian Clark for this May in-person-only event.

As part of the show, CEX is launching their NFT project called CEX Never Ending Tickets. Only 100 are available.

Robert discusses new research about the growth in advertising, over the last year and into 2022. Is it real or are the numbers skewed?

M&A is taking off in the newspaper industry. But what is a newspaper anyway?

Marriott launches their new NFT program. Utility or gimmick? The boys agree that it's a marketing gimmick.

And cosmetic company Lush kills all social media content production. Good move?

In rants and raves, Joe rants about creating content on every platform and then discusses the state of inflation in the US. Robert rants about the lack of a 360 degree customer view and raves about Hollywood content production.

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Direct download: 21-12-10-Episode-301.mp3
Category:Content Marketing -- posted at: 4:00am EST

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops.

Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, Parse.ly, who stepped up and supported this show when no one else would.

How does this show work?

Joe and Robert are going to take your questions - and we've assembled 10 of the finest and best questions -  yeah, pretty much the ones we felt like answering.  Some of them came through audio...and some of them came through our hashtag on Twitter...but all of them we assume came with love and affection. 

For those ten people who submitted questions: we'll be reaching out after the show to find out how to get you your prizes. As we mentioned, we're giving away a copy of Killing Marketing (either in print or in Kindle version) AND $50 in $TILT Coin.

We've separated the questions into two basic categories: industry trends and questions about us and the show.

INDUSTRY QUESTIONS SEGMENT

QUESTION #1

Our first question comes in two parts... The first part is via the Twitter Hashtag and it's from Dennis Shiao.

On this show for the last 300 episodes, you've advised us forever to not build our content house on rented land.  With Web 3.0 now facing us - is it possible that the entire concept of rented land goes away?

The second part comes from email - and is from José Delameilleure.

I am a free lance content writer from Belgium. I work in the niche of B2B IT, and usually in even deeper niches like Identity and Access Management, IoT, Artificial Intelligence,... In these niches, we are usually forced to use 'rented land' like LinkedIn to get our messages out. What can we do to claim our own piece of land and attract visitors to it? 

QUESTION #2

Our next question also comes via the Twitter Hashtag and is from Jared Opfer.

What business had the biggest miss in the last 12 months?  Who has the biggest opportunity in the next 12 months?

QUESTION #3

Our next question is from our friend Bernie Borges through the Contact Form on our Website.

I'm looking for examples of blockchain solutions for B2B and I don't see them. All the talk about brands planning their NFTs are B2C brands like Disney and Starbucks. What can B2B brands like HubSpot, Oracle and CMI do on the blockchain? Should they mint social tokens? Etc. What's your take?

QUESTION 4

The next question comes from Eddie Naranjo via the contact form on the site.

The question is given the current transition from Web 2 to Web 3 - which business model and tilt would you use to bootstrap a new business for a person who loves Wordpress design, content marketing, affiliate marketing and is really curious about crypto, NFTs and a way to tokenize products or services.

QUESTION 5

Our next question is the last in our industry space from Yen Yee  who asked this question via the hashtag on Twitter.

What is the current content marketing technology stack at CMI Content, The Content Advisory and The Tilt?

------------

This week's sponsor: Parse.ly

Is your content team still split between creative types and numbers people?

 

How many people on your team actually use Google Analytics every day?

 

Parse.ly is a content analytics platform built to make it easy for your writers, creators, and marketers to become data driven.

 

Make it easy for your team to understand what content drives conversions. Make it easy for them to see what’s working—and do more of that. Make it easy to prove the impact content has on your business, every day.

 

In one study, a forty person content team only had eight people using Google Analytics frequently. In other words, they weren’t data driven.

 

Then they switched to Parse.ly. Now, 33 out of 40 people are using Parse.ly to drive results for their business. It’s just that much easier. They’re no longer split between creative types and numbers people—they’re both.

 

If you’re ready to start understanding the true value of your content and get out in front of your competition. Get a free content analysis from a Parse.ly product specialist by visiting: parse.ly/joe.

------------

QUESTION 6

Our question number six comes from Annie Schiffmann and it's our first audio question.

How has the show evolved over 300 episodes.  If I looked at episode 99, 199 and 299 how would you say the show has evolved?

QUESTION 7

The Next question is from Esben Johansen and comes via the Twitter Hashtag.

If you could add one thing to your fantastic book Killing Marketing what would it be?

QUESTION 8

The next question is from John Morgan and comes via the Email Contact Form.

Of all the trends that you've covered over the last 8 years, which has been the most surprising, and what has lasted that you didn't think would last?

QUESTION 9

Is another audio question - and it comes from our friend Ian Truscott.

What is your favorite cocktail?

QUESTION 10

Our last question comes from Rebecca and is through the Email Contact Us Form.

As you look out to the future of Content Marketing and Content Creators - what do you guys think you'll be talking about on your 400th episode?

Thanks to all our wonderful listeners for making this possible. We love you.

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Direct download: EPISODE_300.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this special Thanksgiving episode, Joe and Robert answer these seven questions:

1. What are we currently reading?
Joe is reading Snow Crash by Neal Stephenson. Robert is reading Unflattening by Nick Sousanis and Blockchain: Bubble or Revolution.

2. Most influential book of all time and why?
Joe's influential books are Think and Grow Rich from Napoleon Hill and Stranger in a Strange Land by Robert Heinlein. Robert's are Peter Drucker's Practice of Management, Levitt's Marketing Myopia, Awakening to Your Life's Purpose and The Alchemist.

3. If I wrote a new book right now, what would I write about?
Joe would write on the Web 3 Business Model for Content Creators or the sequel to The Will to Die. Robert would write about the wisdom worker.

4. Favorite/best TV show of the year.
No contest...Ted Lasso.

5. Favorite current gadget.
Joe likes the Ember Heated Coffee Mug and Robert likes Cometeer Coffee.

6. Biggest marketing trend of next 12 months.
Joe believes NFTs and the metaverse will be a fad for marketers, but the big trend will be content marketing M&A. Robert believes that powered-by-AI is on the rise.

7. Current marketing or content creation pet peeve?
Joe fighting the "do not build your content house on rented land" battle. Robert hates longer than needed blog posts or videos.

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Direct download: 21-11-23-Episode-299.mp3
Category:Content Marketing -- posted at: 4:00am EST

Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct).

Miramax is suing Quentin Tarantino over his launch of "Pulp Fiction" NFTs. Joe believes there are major legal landmines here, while Robert believes it's all a marketing stunt.

Speaking of NFTs and marketing stunts, this Industry Dive article goes through what brands are doing now to take advantage of the NFT run. Phase 1 is all stunts and short-sighted marketing. Phase 2 will be all about utility.

Rants and raves include a DAO buying the US Constitution and Netflix's new power rankings.

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Direct download: 21-11-19-Episode-298.mp3
Category:Content Marketing -- posted at: 4:00am EST

With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized?

Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger?

Joe raves about the ENS token drop and creation of a DAO while Robert raves about what B2B companies need to do to adapt.

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Direct download: 21-11-12-Episode-297.mp3
Category:Content Marketing -- posted at: 4:00am EST

The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers?

Robert says yes, Joe says no, and Nike starts to create IP for Web 3.

In the continued platform wars, Google and Amazon start a war with Roku over search and data.

Joe raves about the Bankless podcast with Chris Dixon (a16z) about Web 3 and mental models, while Robert raves about Apple's publishing cloth.

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Direct download: 21-11-05-Episode-296.mp3
Category:Content Marketing -- posted at: 4:00am EST

Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining.

eSports and entertainment company FaZe clan is doing a SPAC deal worth about $1 billion dollars US. Joe and Robert believe this type of content and incubator system has legs in the content marketing world.

Disney lowers Disney+ expectations. Can they compete with Netflix?

Rants and raves include a Robert rant - a CB Insights article on brands buying media companies (but not calling it content marketing). Joe raves about NFTs for content creators and Amazon KDP finally offers hardcover books.

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Direct download: 21-10-29-Episode-295.mp3
Category:Content Marketing -- posted at: 4:00am EST

In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC.

Financial services company PayPal sets to acquire Pinterest in what could be the biggest social media deal in over a decade.

And then there's Facebook. For a variety of reasons, Zuckerberg's company is set to rebrand under a new name, supposedly with a new mission around the metaverse. Zuckerland? ZikTok? Zinstagram?

The MarTech Alliance released a new report on the state of marketing technology. Robert breaks down the highlights of the report, and what marketing professionals need to do because of it. Get the report here.

In rants and raves, Robert rants about Advertising Week. Once again, nothing on content marketing. Plus, a four-week rant continues here. Joe raves about this definition of NFTs.

This Old Marketing can be found on Twitter at #ThisOldMarketing.

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Direct download: 21-10-22-Episode-294.mp3
Category:Content Marketing -- posted at: 4:00am EST

Meredith's sale says big things about the future of media. Joe and Robert break down the what and why.

Axios says that the creator economy is failing. Why? Because the platforms aren't giving out enough? Because there are big winners and some losers?

The creator economy is a huge success. Change the perspective a bit and see.

Justin Blau has developed a new NFT marketplace for musicians. Could this be the future business model for content creators?

Rants and raves include a huge rave on the Sugar Factory and a continued rant on the lack of calling the practice content marketing.

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Direct download: 21-10-15-Episode-293.mp3
Category:Content Marketing -- posted at: 4:00am EST

This week, Joe and Robert discuss the outage heard around the world...Facebook. What does it mean for marketers and creators?

At the same time, Facebook is dealing with whistleblower allegations on the Hill.

Well, Facebook's stock tanked and worries surrounded the tech giant.

Could Facebook have planned all this? The answer is, maybe. Joe and Robert discuss a number of Facebook conspiracy theories that actually make some sense (if you are drunk or high), from a PR switcheroo to an attack against SNAP and TikTok.

In other news, Chase buys Zagat...with a Chase credit card.

Rants and raves include an in-depth look at YouTube for creators from MatPat and Playboy's strategy takes a turn.

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Direct download: 21-10-08-Episode-292.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals.

Some strategies discussed include:

- Moving from rented to owned land.
- The opportunity in email.
- Trends in social media.
- Social tokens, NFTs and DAOs.
- Content marketing mission statements and more.

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Direct download: 21-10-01-Episode-291.mp3
Category:Content Marketing -- posted at: 4:00am EST

Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please.

McKinsey launches a new content marketing program targeting (of all things) kids. Does it play?

Sports Illustrated launches a partnership with 888 for a new sports gambling site. Good or bad move?

Is there an opportunity to purchase small, digital communities? Heck yes.

And...Is F* You Pay Me the real deal?

Rants and raves include Chipotle's new content creator program and Robert's rant on marketing measurement.

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Direct download: 21-09-24-Episode-290.mp3
Category:Content Marketing -- posted at: 4:00am EST

Financial and tax services company Intuit ties the knot with Mailchimp, showing clearly that Intuit is trying to corner the SMB audience market.

Opensea, the eBay of NFTs, has an issue with insider trading. Joe and Robert use the time to talk about new NFT projects and what they are good for.

Clubhouse hires a publisher. Robert is still bearish. Joe takes a wait-and-see approach.

And CMO optimism is higher than ever. Are they right?

Rants and raves include a DAO powerpoint rave from Joe, while Robert gushes over a new trust survey.

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Direct download: 21-09-17-Episode-289.mp3
Category:Content Marketing -- posted at: 4:00am EST

Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator.

Twitter launches a new product, Communities. Robert doesn't like it and Joe thinks Twitter should just buy Discord.

In rants and raves, Robert raves about Matthew Sweezey's First-Party Data chart, while Joe strongly disagrees with Seth Godin's take on NFTs.

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Direct download: 21-09-10-Episode-288.mp3
Category:Content Marketing -- posted at: 4:00am EST

In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and finance?

The New York Times did a story on Li Jin (from creator economy and passion economy fame). What happens when the audience gains equity access with the content creator?

And...Spotify has started to remove their podcasts from other players while Amazon seeks to dominate digital radio.

In rants and raves, Robert comments about CMO terms and Joe raves about the Savannah Bananas.

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Direct download: 21-09-02-Episode-287.mp3
Category:Content Marketing -- posted at: 4:00am EST

The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this?

Vanity Fair believes that creators are in trouble either way.

Axel Springer buys Politico and Protocol this week, showing that a content site can be created and then sold in less than two years.

And, in maybe the biggest news of the week, Spotify opens up paid subscription options to all U.S. podcasters.

Joe raves about Patreon Jack Conte's presentation on Adjusting Your Package, and rants on The Verge's coverage of Joe Rogan losing influence. Robert rants about CMO influence and raves about the Val Kilmer Documentary.

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Direct download: 21-08-27-Episode-286.mp3
Category:Content Marketing -- posted at: 4:00am EST

A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why.

Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it time for you to get in on the action?

And the New York Times finally release their Substack killer. But will it actually work?

Robert raves about the T Brand launch of "Soul of Us" and rants about bad data. Joe raves about Hubspot co-founder Dharmesh Shah's interview on "My First Million".

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Direct download: 21-08-20-Episode-285-5.mp3
Category:Content Marketing -- posted at: 8:24am EST

Breaking news as Salesforce announced the launch of Salesforce+ (of course) in quest to become the Netflix for business content.

Rants and raves include Joe raving about the BABA Summit in Chicago and the power of communities, and Robert rants about headlines that really mean nothing at all.

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Direct download: 21-08-13-Episode-284.mp3
Category:Content Marketing -- posted at: 4:00am EST

The boys kick off the show announcing NFT marketplace OpenSea's big revenue move in the last few weeks. Is Robert coming around the idea? Joe thinks so.

The Gap's Athleta launches AthletaWell, a content marketing loyalty play in the leisureware space. A good move, but an even better move to capture first-party data.

Facebook will show its first movie, while Amazon pools its resources to become one of the biggest media distribution companies in the world.

And digital media adoption overtakes traditional media for the first time, but there is a huge missed opportunity that no one is seeing.

In rants and raves, both Joe and Robert rant about the coverage of the Olympics, while Joe recommends the Olympic coverage from Snoop Dogg.

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Direct download: 21-08-6-Episode-283.mp3
Category:Content Marketing -- posted at: 4:00am EST

Joe and Robert digest the breaking research from The Tilt on the state of the content entrepreneur. What makes them successful? How long does it take to build an audience? How do they make money?

Apple, Google, Microsoft and Facebook all release amazing earnings totally almost $100 billion for the quarter. What's next for these most profitable tech companies?

After finally taking suggestions from Joe and Robert, Netflix launches into physical retail. It's about time.

And Spotify moves to dominate the podcast space. Will it work?

Rants and raves include a shout out to Marketing Dive, YouTuber Miles Beckler, and Dax Shepard breaking down crypto.

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Direct download: 21-07-30-Episode-282.mp3
Category:Content Marketing -- posted at: 4:00am EST

Clubhouse is back. Maybe.

The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as a feature only will fail.

Zoom launches On Zoom. Frankly, this could be big, and positions Zoom as a clear leader in the video creation and event space.

Substack is getting into the podcast game...big time. Is this a good move or just clutter?

Everyone is after the 50 million estimated content creators.

In rants and raves, Joe raves about this Patreon interview and is concerned about the WSJ report on TikTok's algo. Robert comments once again on Ad Tech.

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Direct download: 21-07-23-Episode-281.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser.

TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus, the product version of their AI algorithm. Joe and Robert both believe this is going to be the next greatest thing in marketing tech.

Printed books soar, but is the new opportunity really in print magazines?

And finally, the advertising market is booming, but not by the normal players.

In rants and raves, Joe raves about the GQ feature of Jason Sudeikis and rants about Loki. Robert rants about mainstream marketing media talking about marketing spend going down, when they have absolutely no idea they are using the wrong metrics.

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Direct download: 21-07-16-Episode-280.mp3
Category:Content Marketing -- posted at: 4:00am EST

In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A.

Is every company a fintech company? Probably not...but the options for content creators to monetize have never been greater. Joe and Robert discuss all the options.

And here comes TikTok! The Chinese social media platform launched a Cameo competitor, hosted one of the largest live streams ever, and now Instagram is shaking a bit.

In rants and raves, Joe comments on the NIL movement that is just starting, and Robert complains about the fear being caused over the "quitting crisis."

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Direct download: 21-07-09-Episode-279.mp3
Category:Content Marketing -- posted at: 4:00am EST

The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness.

While we don't know exactly what will happen, we do know that athletes from every sport will be developing out their audience-building strategies as of yesterday.

In other news, experiential events are on the rise (of course), but are brands throwing out the digital bathwater and missing a huge opportunity?

And Buzzfeed finally gets to go public through a SPAC. What's next? About 1,000 M&A deals.

Roberts rants about Google's play with cookies, and raves about Budweiser's new commercial. Joe raves about the Amazon/Wondery purchase of the Smartless podcast.

This week's podcast sponsor is MarcomGather.

With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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Direct download: 21-07-02-Episode-278.mp3
Category:Content Marketing -- posted at: 4:00am EST

The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run?

CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures.

And podcasts continue to go big, now accounting for over $1 billion in advertising revenues.

Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola.

This week's podcast sponsor is MarcomGather.

With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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Direct download: 21-06-25-Episode-277.mp3
Category:Content Marketing -- posted at: 4:00am EST

After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably not.

Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term blip or will things continue to heat up?

Spotify launched its Clubhouse-competitor Greenroom this week. The boys discuss who will win the social audio wars.

And finally, Netflix launched a merchandise home on the web. The problem is it doesn't really sell anything.

Rants and raves include Link-in-Bio startups, which really isn't a thing and how big tech is taking over the creator economy.

This week's podcast sponsor is MarcomGather.

With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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Direct download: 21-06-18-Episode-276.mp3
Category:Content Marketing -- posted at: 4:00am EST

Apple unveiled their new privacy policy this week. Among the features is an ability not to track open rates in email newsletters. The boys think this is bad for ecommerce and advertising and good for long-form email newsletters.

Facebook announced their Substack killer, called Bulletin, in their fight to slowly manipulate more content creators to the platform.

And of all the new products Twitter has announced, the first one to launch is Twitter Blue, a program that will do not one bit of good for anyone (not that we're opinionated or anything).

Rants and raves include a rant from Joe on Facebook's new watch. Robert raves on Bo Burnham's new Netflix show, called Inside

This week's podcast sponsor is MarcomGather.

With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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Direct download: 21-06-11-Episode-275.mp3
Category:Content Marketing -- posted at: 4:00am EST

In this episode, Joe and Robert start by dissecting the employment move back to offices. Is this a meaningless blip or will marketing and content creation be altered forever?

Is the future of media podcasts and newsletters? Axios sure thinks so. While it's an amazing and growing model, both Joe and Robert feel there is an opportunity to zag.

Discord does a rebranding. Is there a new CMO or will there be a buyout? The boys think both.

And Donald J. Trump announces that his blog will die and he'll move back to social media. From rented land to rented land? Not the best media strategy.

In rants and raves, Robert raves about the Salesforce 360 movement, while Joe comments on Google knowledge panels.

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Direct download: 21-06-04-Episode-274.mp3
Category:Content Marketing -- posted at: 6:00am EST

Decentralized publishing is starting to become "a thing" with the launch of Mirror.xyz, a site for writers built on top of a crypto economy.

And yes, creator coins are a thing. The tokenization of everything is happening and content creators sit at the center.

Twitter is on the move, finally getting back to the blue verification mark (get yours now). But in bigger news, Twitter is testing out its Super Followers program, which may very well be a game changer.

And are celebrity podcasts really that bad? The short answer? Yes.

In rants and raves, Robert comments on John Oliver's latest on sponsored content, while Joe passes on the sad news of another social media platform killing.

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Direct download: 21-05-28-Episode-273.mp3
Category:Content Marketing -- posted at: 6:00am EST

At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out?

And then, there's TheSkimm, which is going shopping for a buyer that is NOT a media company.

Big launch week for Pinterest, which adds a live event component, and Twitter, which doesn't quite get their subscription program right.

And finally, is everything turning into paid subscription?

Rants and raves includes Joe's rave about Coinbase's media house launch, while Robert rants about how some companies are out to destroy our reputations and that AI isn't quite there yet.

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Direct download: 21-05-21-Episode-272.mp3
Category:Content Marketing -- posted at: 6:00am EST

Social audio company Clubhouse finally launches in Android, but faces an uphill climb around moderation and trolls.

Hubspot makes a brilliant move in starting a podcast network. Could it be a glorified sponsorship package? Possibly. But it's still brilliant.

And we finally know why YouTube has been fiddling with their short-form video advertising...they are launching a $100 million dollar creator fund for short-form video creators. There you go.

And yes, social media platforms are starting to look the same. Who could be the winner? The boys think Twitch.

Joe's commentary includes book publishers working to establish direct-reader relationships. Robert rants about making a big deal about CMO term length, and raves about Signal's outing of Facebook.

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Direct download: 21-05-14-Episode-271.mp3
Category:Content Marketing -- posted at: 6:00am EST

Verizon changes course again by selling off AOL and Yahoo to Apollo. Joe and Robert think they'll purchase both back for more at a later date.

Rumors are swirling that Netflix may buy Discovery. Smart move considering how much Netflix is paying for original content these days.

And we've seen the future and it is Food52 with their purchase of Dansk.

Twitter Spaces moves aggressively into Clubhouse's turf, but Joe thinks the online event business should be shaking right now. Robert still can't get a Spaces invite though.

And of course, the boys argue about NFTs, including Kevin Smith's NFT sale of his upcoming movie and Gary Vee's NFT launch that includes a super conference. You know what they say about the first through the wall? They get bloody!

Raves include content's role moving to the CMO, and how SMS/texting might actually be a solid content distribution choice with examples from Taika and Great Jones.

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Direct download: 21-05-07-Episode-270.mp3
Category:Content Marketing -- posted at: 6:00am EST

In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building.

More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to come?

Investors are getting into the content creation game by purchasing equity in shows and enewsletters, but is this good for creators?

And Robert (again) asks, is Clubhouse dead? Robert says yes while Joe thinks the jury is still out.

Rants and raves include Robert's Adobe rave (and big opportunity) while Joe rants about rented land and YouTube.

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Direct download: 21-04-30-Episode-269.mp3
Category:Content Marketing -- posted at: 6:00am EST

Is the biggest part of a paid advertising budget with influencers now? The boys think not.

Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And...it really doesn't matter what browser you advertise on.

In social audio news, Discord launches their own Clubhouse. So will Facebook. And with Microsoft not buying Discord, who will?

Breaking news: Apple will offer revamped podcast subscriptions and help drive podcaster revenue. Good? Probably not for the creator middle class.

In rants and raves, Robert comments about Apple's big iOS launch, while Joe talks about being indispensable. In M&A news, the Seven Lakes Insider sells to The Pilot newspaper.

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Direct download: 21-04-23-Episode-268.mp3
Category:Content Marketing -- posted at: 6:00am EST

DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies.

The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it.

The boys also discuss a rather lengthy article about the staying power of Clubhouse. Can the thrill continue?

And mostly rants this week. Joe rants about YouTube's creator newsletter while Robert rants about IBM's new spinoff and P&G's Chinese data mystery.

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Direct download: 21-04-16-Episode-267.mp3
Category:Content Marketing -- posted at: 6:00am EST

Well, there's a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not.

Clubhouse, the social audio unicorn, is now speculated at being worth $4 billion dollars. Robert thinks less. Joe thinks more.

Clubhouse is also adding creator payment options. Robert is still not happy.

Joe raves about Topps Trading Cards announcement that they are going public via SPAC, while Robert slams on The Drum for possibly the worst article ever written.

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Direct download: 21-04-09-Episode-266.mp3
Category:Content Marketing -- posted at: 6:00am EST

I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea.

The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse.

And guess what? Medium is pivoting again. This time, they are looking at a Substack model.

Rants and raves include a rant from Joe about Substack's $650 million valuation, while Robert rants about marketers only focusing on numbers.

This week's sponsor: Dialogue

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Direct download: 21-04-02-Episode-265.mp3
Category:Content Marketing -- posted at: 6:00am EST

Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity.

In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch."

Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work.

The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened.

And finally, MEL magazine from Dollar Shave Club goes belly up...but can you actually sell a custom magazine? I guess we will find out.

In rants and raves, Joe raves about Microsoft's decision to buy Discord, while Robert comments on NBC's new platform, NewsPassID and how the big three continue to steal almost all advertising dollars.

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Direct download: 21-03-25-Episode-264.mp3
Category:Content Marketing -- posted at: 6:00am EST

The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago).

Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms.

In NFT land, Charmin has developed an NFT(P) that is sure to kill the entire NFT market (kill as in bad, not good).

In rants and raves, Joe raves about Google's career certificate program launch while Robert rants about AT&T and net neutrality.

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Direct download: 21-03-18-Episode-263.mp3
Category:Content Marketing -- posted at: 6:00am EST

After a royal analysis courtesy of Robert, the boys dissect Disney's subscription program as they hit over 100 million paid subscribers worldwide.

The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin's latest blog post about the negatives of NFTs. Robert sides with Seth. Joe thinks Robert should take a ride to the old folks home. Regardless, creator business models are changing.

Oh, and as the conversation was happening, Beeple sold his NFT for over $60 million dollars.

Robert raves about Zapier buying Makerpad and rants about IAB's new plans. Joe rants and raves about event companies divesting their media properties.

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This week's sponsor: accessiBe

accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.

Get an accessibility test on your website here.


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Catch past episodes show notes at ThisOldMarketing.site.

 

 

Direct download: 21-03-11-Episode-262.mp3
Category:Content Marketing -- posted at: 6:00am EST

To kick off the show, Joe and Robert detail their "advanced" Clubhouse experience (likes and dislikes) and why it may have legs.

And did you check out the Tom Cruise deepfakes?

Roku buys Nielsen's Advanced Video property, and increases its chances to corner the personalized TV advertising market.

Axios details the ever-increasing amount of gambling properties getting into the content marketing game.

Twitter does a Twitch and plans to launch a "Super Follows" program, which will most likely integrate into Twitter Spaces.

And finally, Facebook launches a huge ad campaign against Apple's privacy restrictions. Can anyone say Philip Morris?

In rants and raves, Joe discusses Wall Street Bets move to decentralization and Kings of Leon's new NFT while Robert rants about Google's privacy bomb.

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This week's sponsor: Exceed.ai

It is a known, and sad, fact that SaaS companies spend a not-so-small fortune on lead gen. CRMs are clogged with leads that, truth be told, get very little attention, usually in the form of nurture automation, a.k.a. pre-defined email sequence. The result? Few leads are converted and qualified into SQLs. Money spent goes to waste as sales team don’t have the capacity to properly qualify leads resulting in cold to lukewarm leads being pushed to sales calls just to ‘fill in the quota’, so to speak. This time, it’s time that’s wasted. You know where this is going… there must be a better way... Enter Exceed, intelligent AI that autonomously and automatically nurtures and qualifies leads. Exceed digs into your CRM and starts engaging leads in two-way conversations via email, website chat and text messages. The interactions are wholly conversational and personalized based on user and historical data. Once the AI qualifies a lead it independently books a sales call with the relevant sales rep and – immediately – goes back to qualifying more leads. 

https://exceed.ai/

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Catch past episodes show notes at ThisOldMarketing.site.

Direct download: 21-03-04-Episode-261.mp3
Category:Content Marketing -- posted at: 6:00am EST

In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook?

Macy's media network is taking off to a tune of more than $35 million. Can their business model be saved? Robert and Joe believe the opportunities are great in number.

Print is back again, while the great ad tech consolidation is upon us.

Rants and raves include social money creator tokens from an Oregon-based band and the worldwide web is ending as we know it.

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This week's sponsor: accessiBe

accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.

Get an accessibility test on your website here.
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Catch past episodes show notes at ThisOldMarketing.site.

 

Direct download: 21-02-25-Episode-260.mp3
Category:Content Marketing -- posted at: 6:00am EST

This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are "not" media companies being affected.

YouTube tries to be more like TikTok and Snap and launches a number of "short-video" strategies.

And news from the passion economy with the launch of Li Jin's Atelier Ventures, a $13 million fund to support content creators and content creator tech.

Rants and raves include Joe's take on non-fungible tokens (NFTs) and Robert's commentary on how tech companies are taking over higher education.

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This week's sponsor: accessiBe

accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.

Get an accessibility test on your website here.
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Catch past episodes show notes at ThisOldMarketing.site.

 

Direct download: 21-02-18-Episode-259.mp3
Category:Content Marketing -- posted at: 6:00am EST

It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership sank to a 15-year low.

Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook's getting into the mix as well. How much time does Clubhouse have? Will it survive?

Niche media companies (like Allrecipes) are all the rage. Even the New York Times is launching a newsletter for kids.

Rants and raves include how New York Times is doubling down on its email newsletter model, while the Atlantic and Salesforce partner on a Black-history project.

Catch past episodes show notes at ThisOldMarketing.site.

Direct download: 21-02-11-Episode-258.mp3
Category:Content Marketing -- posted at: 6:00am EST

Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media).

Clubhouse, now worth a billion dollars, says it's getting into the subscription game. Good idea? Maybe...but a better idea for Twitter.

The boys go in-depth on the future of social audio. Joe is high on the idea...Robert is meh at best.

Rants and raves includes Tim Cook's war on Facebook and how the Columbia Journalism Review is uber bias.

Catch past episodes show notes at ThisOldMarketing.site.

Direct download: 21-02-21-Episode-257.mp3
Category:Content Marketing -- posted at: 6:00am EST

The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business.

What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021, with no end in sight.

Rolling Stone does a Forbes and starts a pay-to-play "culture" council, further destroying the once-great media brand, while Clubhouse becomes a Unicorn and is the big social media craze of the year (so far).

Rants and raves include Robert's rave about a Google Analytics competitor while Joe raves about wallstreetbets taking on Wall Street.

Catch past episodes show notes at ThisOldMarketing.site.

Direct download: 012821-256.mp3
Category:Content Marketing -- posted at: 6:00am EST

Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers.

As the war for content creators heats up, rumors swell around Apple launching a podcast-plus subscription program to compete with Spotify for exclusive (and walled off) audio content.

And as the fight for creators continues, media companies begin to decide who owns the RSS feed as media consumption hits over 70 hours per week in the United States.

Robert rants about a Martech announcement that means absolutely nothing, while Joe raves about Disney's acquisition strategy and Netflix investing $20 billion in content.

Catch past episodes show notes at ThisOldMarketing.site.

Direct download: 21-01-21-Episode-255.mp3
Category:Content Marketing -- posted at: 6:00am EST

This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech?

And, while that was happening, someone scraped all Parler's data.

The run on music archives continues, with OneRepublic's Ryan Tedder getting a boat load of cash for songs we've never heard.

How does the media rebound? By becoming human again of course.

Axios launched a 10k subscription product to help brands communicate better internally. They may not have priced it high enough.

And as a cake topper, over 1,000 brands unknowingly ran ads against articles promoting conspiracy theories. We are shocked.

In rants and raves, Joe raves about Mr Beast's origin story, while Robert gushes over Edelman's Trust Barometer.

Catch past episodes show notes at ThisOldMarketing.site.

Direct download: 21-01-14-Episode-254.mp3
Category:Content Marketing -- posted at: 6:00am EST

In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku's possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model.

There is a podcasting gold rush and it looks like it may turn out to be a two-company party (Amazon vs. Spotify). But the opportunity isn't just podcasting, but all audio content. 2021 may be the year of text to audio.

Media and content purchases went crazy this week, with MARQUE buying Closet Full of Cash, Sykes buying The Penny Hoarder, and Wyndham Destinations buying Travel + Leisure. Is this just the start? Uh...short answer is yes.

Rants and raves include a movement from monthly to quarterly subscriptions and Joe's call for another look at print media. Robert discusses the implications of the new Clubhouse social media app and the case for two spaces after a period.

This week's sponsor: CXL Institute

Catch past episodes and episode show notes at ThisOldMarketing.site.

Direct download: 21-01-07-Episode-253.mp3
Category:Content Marketing -- posted at: 6:00am EST