This Old Marketing

Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.

Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid?

Scribe Media is not dead (as reported). Good news?

And Google plays with politics and Taylor Swift.

Rants and raves include Robert's new book (link below) and how we need to buy differently from creators.

This week's links:

Elon Musk and Subscription

Hollywood Giants Slim Down

Scribe Is Alive

Google to Require AI Disclosure

Taylor Swift's Google Easter Egg

Robert's Book Content Marketing Strategy

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Direct download: 394.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower.

The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators?

And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault?

Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault.

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This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

Quibi Dies a Final Death

The DOJ Case Against Google

Amazon Kills the Periodical

Greatest Pass in Cleveland History

Apple Carbon Neutral Video

CAA Sells Majority Stake

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Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 393.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter.

At the same time, OpenAI launches their new enterprise product.

And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision?

Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney.

This week's links:

ChatGPT Blocked by Media Companies

ChatGPT Enterprise Launches

Gannett and Others Pull AI Writing

LinkedIn Verification

Disney/Charter Bundle

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Direct download: 392.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as:

Which marketing trend died out faster than expected, and which one will come back?

Which company/organization is doing content best today?

Other than AI, what the next thing in content marketing?

If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it?

If you weren't on your own - Which business would you go to work for, and why?

 

Thanks to everyone who submitted questions. You can see all the LinkedIn questions here.

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Direct download: 391.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss.

Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end?

Threads web version is "finally" here. Is it too little too late?

And finally, Elon scraps blocking in Twitter X. Does it really matter anymore?

Rants and raves include the ongoing writers' strike saga and the musical, Six.

This week's links:

WPP Lowers Guidance

Bored Ape Fights with Opensea

Threads On the Web

Musk Removes X/Twitter Blocking

Writers Strike Update

Six: The Musical

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Direct download: 390.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

What do marketers and creators do about all the fake content?

Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok.

And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found.

Rants and raves include a gender disparity documentary and a content marketing salary survey.

This week's links:

AI-Generated Books Are Fakes

Why Goodreads and Amazon Are Becoming Dumpster Fires

Zephotha the Fake Movie on TikTok

The SEO Apocalypse with Rand Fishkin

This Changes Everything Documentary

Content Marketing Salary Survey

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Direct download: 389.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country.

Could this be the end of civilization as we know it?

In other news, the "Apple buying Disney" frenzy continues. Joe and Robert argue about it for 10 minutes and both thinks they won the argument.

Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking?

And Kai Cenat creates a mob in New York City. Should Kai have known better?

In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news.

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This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

Disney Sale to Apple?

Disney Beats Estimates

The Barstool/Penn/ESPN deal on Twitter

ESPN, PENN Strike Agreement

Why Publishers Are Reducing Podcasts

Kai Cenat and New York

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Direct download: 388.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it.

Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come?

The movie Sound of Freedom continues to defy box office expectations. Is this because of a novel marketing approach or something different?

In rants and raves, Joe discusses a new content marketing game from Baseball Reference, while Robert talks about Joe.

This week's links:

Lulu Acquires The Tilt and Creator Economy Expo

Created By AI Warning

The AI Gartner Hype Cycle

Stanford Scientists Find that ChatGPT Is Getting Stupider

Meta Starts Blocking News Sites in Canada

Sound of Freedom Marketing

Sound of Freedom: The Full Story

Immaculate Grid Baseball

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Direct download: 387.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What does this mean for Threads?

Could there be a deal to bring the two together?

Rants and raves include the battle for CMS and Marketing AI Institute.

This week's links:

Twitter Rebrands as X

The Tranformation to the Everything App

Threads Unraveling?

Don't Count Out Threads

Vox Media Halts CMS

Marketing AI Conference

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Direct download: 386.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing?

Elon announces more problems at Twitter, including the fact that they keep losing money AND are cash negative.

At the same time, Threads engagement goes down. Does the initial data tell us anything about what will happen to Baby Zuckerberg?

And advertising continues to plummet. When will we hit the bottom?

Rants and raves include the writer and actor strike and a must-listen-to AI podcast.

This week's links:

Twitter Cash Negative

Threads Engagement Down

Advertising Continues to Plummet

Mo Gawdat/Prof G Podcast

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Direct download: 385.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will take to make that happen.

Threads starts laying out advertising guidelines, but should they even do it? Joe says no and Robert says wait.

Finally, the Morning Brew talks about what makes media success, but most of all, the advantages for content marketing are clear.

Rants and raves include Aretha Franklin's will and the new Star Trek series.

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This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

Analyst Expects Disney to Sell

Threads to Launch Branded Content

Meta Is Pitching Threads Advertising

Morning Brew Breakdown

Aretha's Will Disaster

-----

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Direct download: 384.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran?

In other news, Snap continues to impress with its new subscription product. Could the company finally have found a paid social model that works?

Rants and raves includes Margot Robbie and Barbie with a side of advertising rant from Robert.

This week's links:

Meta's Threads Launches

Twitter Backtracks on Logging In

Unverified Restrictions on Twitter

Tweetdeck for Blue Check Only?

Snapchat+ for the Win

Advertising Waste

Margot Goes Barbie All the Time

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Direct download: 383.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including:

  • Creating Too Much Content (and not enough activation)
  • AI in Content
  • Taking Your Email Newsletter Seriously
  • What Is the Website?
  • The Video Strategy
  • The Job Market
  • Print Is Back
  • Here Come the Acquisitions

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Direct download: TOM_382.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales. 

Mark Zuckerberg and Elon Musk trade threats about an actual cage fight. If it happens, Joe is putting is money on the Zuck. Robert likes Elon's "walrus" play.

TikTok is booming with TikTok coins. Who knew?

InBev continues to chase mistakes as it just wants to create "beer for everyone."

Rants and raves include the US Open and the continuing saga at Reddit.

This week's links:

Twitter & Brand Safety

The Elon/Zuck Cage Fight

TikTok Coins

AB InBev Troubles

Reddit & the Protest

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Direct download: TOM_381.mp3
Category:Content Marketing -- posted at: 4:30am EDT

Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many.

Google News announces (yet again) that it will launch soon (very soon!).

And the creator-friendly site known as Twitter is opening up a flawed advertising model for a handful of people that will pay pennies on the dollar.

Rants and raves include the Arnold documentary and the rented land crisis at Reddit.

This week's links:

Cleveland Browns New Logo

Fewer People Getting News, But More from TikTok

Google Finally Launches News Product

Twitter's New Creator Advertising Program

The Arnold Documentary on Netflix

The Reddit Crisis

-----

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Direct download: This_Old_Marketing_390.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future.

Apple launches the Vision Pro. Will there be a long-term market for the product?

Rumors again surface about Apple buying Disney. Is this even close to being possible?

And Elon announces that Twitter's subscribers can me moved off-platform.

Rants and raves include ChatGPT-5 and Tucker Carlson.

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This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

PGA/LIV Merger

Apple Launches Vision Pro

Disney/Apple Rumors

Twitter to Launch Subscriber Offer?

ChatGPT-5

Tucker Carlson's New Twitter Show

-----

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Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: This_Old_Marketing_379_For_Real1.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble.

WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted.

Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit.

And finally, does purpose-driven content have a place with "everybody" brands today?

Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship.

This week's links:

AI Could Destroy Humanity

WPP Building AI Content Engine

Elon Drops Moderation

Twitter Outsources Ads

Twitter Worth One-Third Less

Purpose-Driven Marketing

Peloton's New Brand Move

Indy 500 Champ Goes Fans First

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Direct download: This_Old_Marketing_378.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News.

Advertising continues to plummet for media companies and creators. How long will this ad recession last?

There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news.

And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok).

Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget.

This week's links:

Musk Moves in on Murdoch

Advertising Is in a Recession

Instagram to Release Twitter Competitor?

TikTok Sues Montana

Marketers Want More Budget [Research]

The Creator Economy Middle Class

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Direct download: PNR_377_Audio.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening).

The writers' strike continues, and now includes generative AI at the center.

And there is a new product coming out that could solve the copyright battle.

Podcasting ads are going gangbusters, while Google is about the change the face of search (maybe).

Rants and raves include the Daily Dracula and a lesson about advertising from Dotdash Meredith.

This week's links:

Sam Altman Takes the Hill

Copyright and the Writers' Strike

A New Copyright Savior? 

Podcasting Ad Growth

New Google Search

DotDash Meredith's New Advertising Model

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Direct download: 23-05-19-Episode-376.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The next great online battle is that over trust.

We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions flood to follow MrBeast.

Google and Microsoft go to battle over AI advertising products that aren't ready for market yet.

Rants and raves include Berkshire Hathaway's annual letter and Salesforce's pivot to AI.

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

This week's links:

Tucker Carlson to Twitter

Elon Musk and Trust Nothing

MrBeast Increases Followers by 20 Million in a Day

MSFT to Monetize Chat and AI

Google's Generative AI Search Ads

Berkshire's Annual Letter to Investors

Salesforce Pivots to AI

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Direct download: 23-05-12-Episode-375-2.mp3
Category:Content Marketing -- posted at: 4:00am EDT

For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd.

The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX.

This week's links:

2023 Creator Economy Research from The Tilt

Creator Economy Expo

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Direct download: 23-05-05-Episode-374.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division.

Twitter's verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 hours at this point.

ChatGPT announces new privacy options you didn't even know was a problem. Is AI and content making more or less sense these days?

Rants and raves include AI consumer research and a mea culpa from Robert and his take on Bud Light's marketing.

This week's stories:

Buzzfeed News Closure

Twitter's Botched Verification

ChatGPT's Privacy Settings

AI Consumer Survey

Bud Light Fires Marketing Execs

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Direct download: 23-04-28-Episode-373.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses?

A Drake song goes viral that wasn't really Drake. Joe and Robert discuss the impact of AI parodies from music to text (and what we should expect).

Spotify goes non-exclusive with Gimlet. Was this a planned or surprise move?

And a new Deloitte survey shows that video games now top the content chart. What other changes in content consumption are ahead?

Rants and raves include the movie Air and how B2B content marketing needs to step up.

This week's articles:

Twitter Now X Corp

Could Elon Turn a Profit Soon?

AI Drake Goes Viral

Spotify and Gimlet

Video Games Top Content Charts

B2B Content Marketing Needs to Bold Up

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Direct download: 23-04-21-Episode-372.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded social media field?

Bud Light gets hate mail from Kid Rock. Is that a good or bad thing?

And AI continues to be the leading story in the world of marketing. When will the hurting stop?

In rants and raves, Joe raves about a Lin-Manuel Miranda clip, while Robert rants about Twitter (again).

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

This week's links:

A Lemon8 Overview

Lemon8 Gets Big Downloads

Bud Light Backlash

Hank Green Is Scared of AI

Can AI Defame You?

Lin-Manuel Miranda/John Kander Clip on Colbert

Twitter's Checkmark Blues

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Direct download: 23-04-14-Episode-371.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience.

While some are no brainers, a few of these will surprise you.

We hope you enjoy this very special episode of This Old Marketing.

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Direct download: 23-04-07-Episode-370.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week, the boys analyze the surprise announcement from Substack about how they want their customers to also be investors. Is this an innovative or inclusionary move, or a sign that the Substack business model is suffering?

Some big hitters move against the proliferation of AI. Good move or too late?

Twitter and Meta are both going full-out "verified" and want money from their creators. Is this a necessary evil or something we should ignore?

Rants and raves include a prison marathon and an AI rant from Robert.

This week's links:

Invest with Substack

Is Substack Crazy or Evil?

Social Media Goes Paid Route

US Ad Forecast Cut Again

Musk and Others Call for Stop to AI

Everyone Is an AI Expert

San Quentin Marathon

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Direct download: 23-03-31-Episode-369.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Oh boy is TikTok in the news this week.

Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this).

Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way?

And social media is going the way of the DM. What does this mean for marketers?

In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data.

This week's links:

TikTok to 150M

Map of States Banning TikTok

TikTok Gears Up for Congress

Streaming Slowdown

Social Media and the DM

Zero-Party Data Rant

YouTube and Podcasts

Rand's ChatGPT Rant

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Direct download: 23-03-24-Episode-368.mp3
Category:Content Marketing -- posted at: 7:00am EDT

This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it.

Will Meta be the next AOL? We think the news is overblown.

ChatGPT-4 is released and the world turns on its axis.

And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss.

In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us."

This week's links:

TikTok Ultimatum

SVB Collapse

Meta? The Next AOL?

ChatGPT-4 Released

T-Mobile Buys Mint from Reynolds and Team

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Direct download: 23-03-17-Episode-367.mp3
Category:Content Marketing -- posted at: 4:00am EDT

TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they "deem" a security risk. Joe and Robert believe this bill goes too far.

In other news, Medium makes a "meh" announcement about Mastodon, while this week just about every major tech company launched an AI product.

Oh...and tech pub Wired wrote a manifesto for using AI. And it's not bad.

Rants and raves include easybib.com and living life without regrets.

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

This week's links:

US TikTok Ban Detail

Medium and Mastodon

Microsoft's AI Integration

Salesforce's New Einstein

Hubspot Chatspot

Wired's Guidelines for Using AI

OpenAI Criticism

No Regrets

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Direct download: 23-03-10-Episode-366.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The godfather is back for the special #ThisOldMarketing 365 reunion show.

In this episode the boys break down Meta's new verified subscription program. Could it be that they say good things about Facebook for the first time ever?

Substack hits two million paid subscriptions. Is this important for creators?

Bing continues to get all the news with its ongoing issues with AI. Could marketing be the answer?

And...we bring brack our "Musky Scent" series and talk about Elon's next move.

Finally...will TikTok finally go bye bye?

This week's links:

Meta's Verified

Substack 2 Million

Microsoft and Bing's AI

Twitter Keeps Breaking

Twitter Lays Off More

Jack Launches Twitter Alternative

TikTok Be Banned?

In Praise of Brand Newsletters

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Direct download: 23-03-03-Episode-365.mp3
Category:Content Marketing -- posted at: 4:00am EDT

With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the following:

1. How do you think the development of AI-based search affects brands willingness to make content available to search engines? Will people start putting more of their content behind a gate?

2. From a content and marketing perspective – where are you most BULLISH, and where are you most CONCERNED about the impact AI is likely to have in the short and medium term?

3. I’m going to come back to the question that I asked at MarketingProfs, which is – do you think MarketingAI becomes an OS in the Marketing Department?  In other words you Buy Microsoft AI or Amazon AI and it powers your email analytics, headline writing, copywriting, and first-party data pattern matching… OR… Do you think that suite solutions are more likely to just include whatever flavor of AI they buuild into their applications?

4. What are some of the developments in Marketing Artificial Intelligence that we’re NOT talking about? You posted a very interesting thing on Social Media on the assembly and creation of video (https://research.runwayml.com/gen1)- Talk a bit about this development and what ELSE are we NOT talking about that we should be.

This week's link:

AI Concens at Bing and Google

MAICON - The Marketing AI Conference

Paul's Book - Marketing Artificial Intelligence

*****

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Direct download: 23-02-24-Episode-364.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers?

The disinformation war is over. Disinformation won.

And AI content is changing the business model for creators and the fight for search. Does this open a real opportunity for those who have audiences? Is AI content just a race to the bottom?

In rants and raves, Joe loves this new research out about reading fiction, while Robert's viral post on the comma goes, well, viral.

This week's links:

Time/Taboola Deal

The Disinformation War Is Over

Content Creators Concerned Over AI Content

Buzzfeed AI and the Death of Content

Reading Fiction Makes You a Better Person

Robert's Comma Post on LinkedIn

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Direct download: 23-02-17-Episode-363.mp3
Category:Content Marketing -- posted at: 2:16pm EDT

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more.

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

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Direct download: 23-02-10-Episode-362.mp3
Category:Content Marketing -- posted at: 4:00am EDT

More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT.

It's earnings time, as Spotify and Meta both announce...and bounce. What's Spotify's new podcast plan? Can Meta make a comeback?

And the boys get bullish on LinkedIn, as their newsletter plan jumps 10x in the past year.

Rants and raves includes MrBeast and streaming competition.

This week's story links:

Super Bowl Ad Preview

MSFT Integrates AI into Bing

Buzzfeed Announces ChatGPT Play

Spotify's Earnings

Meta's Stock Soars

LinkedIn's Big Newsletter Play

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Direct download: 23-02-03-Episode-361.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM.

This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere.

Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about?

The DOJ is coming down hard on Google. Are they five years too late?

Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment.

This week's story links:

OpenAI and Kenyan Workers

Spotify Layoffs

Google's Antitrust Lawsuit

More Media Layoffs

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Direct download: 23-01-27-Episode-360.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI.

JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye.

In "musky scent" Elon has a garage sale.

Oh...and the boys are still arguing about the definition of content marketing.

This week's links:

AI Copyright Lawsuit

Getty Art Lawsuit

MSFT's Bet on OpenAI

JPMorgan's Frank Failure

Parler Layoffs

Twitter Garage Sale

Twitter Debt Payments

Brand Publishing vs. Content Marketing

Musk Inspires Layoffs

Higher Headcount Bad at Twitter

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Direct download: 23-01-20-Episode-359.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models.

What's working? What's changed? What's next? What can you learn?

The gents hold nothing back in this very special episode.

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Direct download: 23-01-13-Episode-358.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen?

META gets fined $400 million in the EU over ad targeting practices. Zuckerberg wrote a personal check.

In "Musky Scent," Twitter stops paying rent and keeps firing people.

And Microsoft looks to integrate Chat GPT into Bing. Bing is still around?

Rants and raves includes a content marketing book launch by Noom and another Nielsen rant by Robert.

This week's links:

META gets fined

Apple's New AR/VR Headset

Twitter Stops Paying Rent

Twitter Ads Political Advertising Again

More Executives Leaving Twitter

Bing to Integrate Chat GPT

Noom's New Book

Nielsen's New Measurement Product

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Direct download: 23-01-06-Episode-357.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions that are sure to be wrong.

The boys discuss:

- The fate of TikTok
- Where data privacy is going?
- AI in 2023
- Which social network to place your money on
- Content marketing acquisitions
- Apple buys Disney???

And much, much more.

This week's sponsor:

Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan.

---------

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Direct download: 22-12-30-Episode-356.mp3
Category:Content Marketing -- posted at: 4:00am EDT

We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning.

Trump NFTs are a big hit. What worked? What didn't? Does this mean a comback is in store for tokenization?

Spotify begins its big challenge to Apple and Amazon with Spotify Creator Studio.

Rants and raves include a big sale for Theorists, Inc., and a yuletide poem that is not to miss.

This week's sponsors:

Acrolinx: With the Content Governance Playbook by Acrolinx, we’ll explore the discipline of content governance — a systematic approach to achieving and maintaining your company’s content strategy and measuring its success. Download it free now at https://www.thetilt.com/acro2.

Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan.

This week's links:

Trump's NFTs: Bust or Boom?

Twitter Bans Social Media Competitors

Elon Might Resign

Twitter's Gold Checkmark

Spotify to Rename Anchor

RH Launches Media Company

Theorists, Inc. Sells to Lunar X

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Direct download: 22-12-23-Episode-355.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? Will TikTok be sold? What will the EU do? Get all your answers in this episode.

In our weekly Musky Scent update, Elon might buy Substack, and can liberal Twitter ever let go?

And finally, yet another creator economy software company begins cutbacks. Are there more to come?

Rants and raves include a shrinking Tesla and a Chief Revenue Officer Role at The Martin Agency.

This week's sponsor is Acrolinx:

The free guide, Content Strategy for the Modern Enterprise from Acrolinx, focuses on the content part of building an enterprise-wide content strategy. Even if you already have a content strategy, there’s no time like the present to make sure it’s still serving your business goals and growing with your business. Download the Acrolinx “Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Strategy” today.

This week's links:

Crypto Lawsuits Go After Celebs

US Lawmakers Look to Ban TikTok

The Senate Votes to Ban TikTok for Government Employees

Elon to Buy Substack?

Liberal Twitter Can't Stop Using It

Jellysmack Lays off Eight Percent

Martin Agency Announces CRO Role

---------

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Direct download: 22-12-16-Episode-354.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Another crazy Twitter update...plus, will ChatGPT take over the world?

All the talk this week was about the pros and cons of the new AI content tool that "may" replace humans and lead to a new reality. Robert and Joe have their own thoughts.

GE does a first with a takeover of the New York Times. Good move?

And the boys talk about another warning toward a full ban of TikTok.

Rants and raves include a deceptive online gambling ploy and a huge issue with Gartner.

This episode is sponsored by The Stripped-Down Guide to Content Marketing from John Egan. Get your copy today.

This week's links:

The Twitter Files

A Marketer's Experience with ChatGPT

GE Buys Out New York Times

Texas Government Bans TikTok

Kick Owned By Stake Is a Problem

Gartner States the Obvious

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Direct download: 22-12-09-Episode-353.mp3
Category:Content Marketing -- posted at: 4:00am EDT

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process. Layoffs and resignations abound.

Does all this create a special opportunity for those who stay on the platform?

At the same time, Post News, Mastadon and Hive are all growing like crazy.

In other news, Pinterest kills its creator rewards program. Are there more to come?

Rants and raves include the 10 best books to read and Ben Affleck.

This week's links:

Twitter Releases Blog Post

How Much Brand Safety Is There on Twitter?

More Layoffs and Resignations at Twitter

Post News: A Twitter Alternative?

Pinterest Kills Its Creator Program

Ben Affleck and Artists' Equity

---------

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Artwork provided by DALL-E.

Direct download: 22-12-02-Episode-352.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become.

Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS - a renewed discussion on Apple buying Disney.

CMOs are now working on their personal brands, while MrBeast has developed a course for content creators.

Raves include the future of email and gratitude.

This week's links:

Brand Advertisers Leave Twitter

Advertiser Pauses Ad Program on Twitter

Trump and Ye Back on Twitter

Disney's Succession Fail

CMOs Invest in Personal Brands

MrBeast Starts Creator Course

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Artwork provided by DALL-E.

Direct download: 22-11-26-Episode-351.mp3
Category:Content Marketing -- posted at: 4:00am EDT

We start with a review of Twitter. What's the business model going to be? Why should content creators care?

And...is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to take a look at the six-year old company.

Plus, more on FTX. What did we learn? Is crypto dead or have we hit bottom?

NFT marketplaces are stopping creator royalties. How should content creators adjust their Web3 business models?

Rants and raves include Steam gambling and an Epic battle with Apple.

This week's links:

Twitter Talks of Bankruptcy

What Is Mastodon?

The Details on the FTX Collapse

Marketplaces Drop Creator Royalties

Valve's Gambling Problem

Epic Apple Battle

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Artwork provided by DALL-E.

Direct download: 22-11-18-Episode-350.mp3
Category:Content Marketing -- posted at: 4:00am EDT

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals.

In this special episode, Joe and Robert review:

- Focus and killing things.
- Diversification of owned properties.
- Strong differentiation (TILT).
- Email first opportunities.
- Acquisitions.
- Driving diverse revenue streams.
- Next-step career moves for content marketing professionals.

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Direct download: 22-11-11-Episode-349.mp3
Category:Content Marketing -- posted at: 1:00am EDT

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators.

We cover:

- Should Twitter relaunch Vine?
- Who's "really" leading Twitter now?
- Will creators pay for the blue check mark?
- Is it Meta's time to develop a competitive product?
- and much more...

This week's links:

Twitter to Lay Off 25 Percent

Elon Disolves Twitter's Board

Musk to Reboot Vine

Twitter Wants to Be Paid

Is It Meta's Time to Compete with Twitter?

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Direct download: 22-11-01-Episode-348.mp3
Category:Content Marketing -- posted at: 6:16pm EDT

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about?

MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective?

Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing.

This week's links:

Twitter Gets New Leader

Meta's Distasterous Results

The Ad Market Is In Peril

MrBeast's Business Model

Biden Bans Semiconductors in China

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Direct download: 22-10-28-Episode-347.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties?

Netflix launches a new ad-supported platform...but will they have enough takers to fill the sponsor slots?

And former Internet mayor Steve Case predicts nothing but good things and equality for business startups in the future. Later we will report that Steve Case was wrong again.

Rants and raves include a new publishing option and the marriage between the NFL and Amazon.

This week's links:

Ye Buys Parler

Netflix Goes Ad-Supported

Netflix Quarterly Earnings

Steve Case Predicts the Future

Walmart Builds Creator Network

Meta Is All Legs

NFL/Amazon Announce Black Friday Game

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Direct download: 22-10-21-Episode-346.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks...not the creators.

PayPal makes a rather large error in their terms and conditions. Is this the sign for more financial issues to come?

And CNN does yet another rug pull on their NFT program. Both Joe and Robert hope they make the right decision on refunding minters.

Rants and raves include a rant on the AI Bill of Rights and a Pittsburgh PR rave. Joe comments about the problem of Web3 community building.

This week's links:

PayPal Terms and Conditions Issues

The Economics of Social Media Accounts

CNN's NFT Rug Pull

White House AI Bill of Rights

Pittsburgh PR Content Marketing

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Direct download: 22-10-14-Episode-345.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird.

Fandom just acquired a boat load of content sites for a song from Red Ventures. How big is the opportunity in acquiring media and content sites for brands?

Facebook winds down their newsletter plans and Malcolm Gladwell is shocked. In other news, Facebook sells more ads.

Rants and raves include Amazon, travel tips, and content marketing careers research.

This week's links:

Kim Kardashian Crypto Suit

Elon Musk Buys Twitter

Fandom Buys Red Venture Sites

Facebook Ends Newsletter

Meta to Sell More Ad Spots

Content Marketing Salary Research

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Direct download: 22-10-07-Episode-344.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators.

Disney goes all Web3, while social media networks continue to take, take, take.

Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye.

This week's links:

Disney Goes Web3

Interview with Disney CEO on Next-Gen Storytelling

Social Media Giants Changing Terms on Creators

Is BeReal for Real?

Long-form Content Isn't Dead

Buzzfeed Valuation Dropping

The 10k Creator Podcast with Joe Pulizzi and Daren Smith

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Direct download: 22-09-30-Episode-343.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google).

Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last?

ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh".

And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks.

Rants and raves include purpose and more purpose...plus, the Emmy awards.

This week's articles:

Spotify Sells Audiobooks

Twitch Online Gambling Announcement

ESPN Launches Creator Network

Starbucks and Web3

Brands and Purpose

Emmy Award Results

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Direct download: 22-09-23-Episode-342.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing.

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Direct download: 22-09-16-Episode-341.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

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Direct download: 22-09-09-Episode-340.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on? And even worse news...Google has a lot to say about it.

In acquisition land, Benioff's Time brand bought Brandcast to launch Time Sites. Robert sees this as a big deal moving forward. Joe believes that these small acquisitions are going to rule the next 18 months.

And what about AI and content? Robert just wrote a report on the future of Marketing AI. Is he right?

In rants and raves, Robert shares a rare Comms research spotlight, while Joe rants about a new NFT marketplace.

This week's links:

Truth's SPAC Down 9%

Truth's Trademark Down

Google Won't Play with Trump

Time Buys Brandcast

AI and Content

Facebook and Cambridge Suit

Comms Research

New NFT Marketplace

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Direct download: 22-09-02-Episode-339.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Donald Trump's Truth Social is hitting bigger numbers...but are they big enough?

Instagram's changes from social network to content discovery platform is messing with a number of small business models, while YouTube and TikTok block Andrew Tate from the platform.

Google launched a new "really helpful" SEO update that attacks sites that don't answer the question searched for. Will their update really fix anything at all? Probably not.

And...is TikTok monitoring your information? You bet they are.

Rants and raves include the fiasco in Cleveland sports and a review of The Sandman.

This week's links:

Truth Social Numbers Up

Instagram Changes All the Rules

YouTube Bans Tate

Google's Helpful Update

TikTok Security Risk

Pam's LinkedIn Plea for Browns' Fans

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Direct download: 22-08-27-Episode-338.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what's behind the move and what you need to do about it.

Morning Brew is yet another in line to launch a creator program. What are they doing differently?

A new group-based social network is launched (Niche). But how long will it last?

And Meta (Facebook) launches their metaverse program in France and Spain. And yes, it is the most ridiculous thing you will see today.

Rants and raves include creator burnout and Creem magazine.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Mailchimp Deactivates

Morning Brew Creator Program

Meet Niche

Zuckerberg's Metaverse

Creator Needs a Break

Creem Magazine Returns

TV or Social Media More Polarizing?

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Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-08-23-Episode-337.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes)

Axios sells to Cox Enterprises, creating a local media opportunity that may be unprecedented. At the 5x revenue valuation, the boys ponder how a content marketing division could be valued (revenue or not).

Lyft creates a media division...but the real story is the ongoing diversification of audience and customer revenue.

Rants and raves include online gambling content and whether it's better or worse to work from home.

This week's links:

Disney's Upside Surprise

Axios Sells

Media Exit Multiplier

Lyft's Media Operation

xQc Wagers $685 Million

Malcolm Gladwell on Working from Home

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Direct download: 22-08-12-Episode-336.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business?

Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago?

We are shocked that payola is happening on podcasts. What needs to be done to combat this?

Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Twitter Launching New Spaces

Meta Ends Publisher Deals

Meta Alters News Feed

Instagram Adds Payment for Reels

Podcast Payola

Meta Not Doing Poorly

Ryan Reynolds' MNTN Ad

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Direct download: 22-08-05-Episode-335.mp3
Category:Content Marketing -- posted at: 4:00am EDT

TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction?

The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cryptocurrency regulation please stand up?

Instagram changes their algo and a million influencers cry simultateously? Will Insta revert to the old or are they only focused on TikTok?

And advertising revenues are projecting down. Are we heading deeper into a depression?

This week's links:

SNAP Slows

Twitter Earnings

MSFT's Report

Coinbase Insider Trading Suit

SEC Launches Probe Against Coinbase

Instagram Changes

Ad Market Slowdown

TikTok Creator Factory May Be Broken

NFL Plus

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Direct download: 22-07-29-Episode-334.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI.

Raves include a surpise kudos from Robert to the ANA, while Joe breaks down the Informa purchase of Industry Dive.

This week's articles:

Netflix Ad-Supported Model

TikTok Is the New Google for Gen Z

DALLE 2, AI and Graphic Design

ANA's New Influencer Guide

Informa Buys Industry Dive

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Direct download: 22-07-22-Episode-333.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.

Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.

And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.

Rants and raves include a new podcast network formula and NASA shots.

This week's links:

Twitter Sues Elon Musk

Spotify Asquires Heardle

Is Spotify's Model in Trouble?

Clubhouse Isn't Dead Yet

Should Netflix Launch a Theme Park?

Netflix Partners with Microsoft

NASA's Glamour Shot

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Direct download: 22-07-15-Episode-332.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.

Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.

Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.

This week's articles:

R Kelly's Music Gets Deleted

Crosby, Stills & Nash Return to Spotify

China Bans 30 Content Areas

Hank Green's Vidcon Keynote

Community vs. Audience

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Direct download: 22-07-08-Episode-331.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week we breakdown The Tilt's 2nd Annual Creator Economy research.  What makes a successful content creator? How long does it take? Why do creators do what they do?

Twitter launches yet another new program, this one likely to do nothing at all.

And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?

Rants and raves include social media influencer spend and Amazon as your dead grandmother.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Creator Economy Research

Twitter Launches New Advertiser Program

BHG Print Kill

Social Media Influencer Spend

Amazon and Your Dead Grandma

Fractional CMO Jobs

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Direct download: 22-07-01-Episode-330.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.

Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.

Rants and raves include amazing Web3 use cases and PritchardCon.

This week's links:

Twitter Rolls Out Notes

Snap's CEO Thinks Twitter Can Be Super-App

Facebook's Creator Monetization Ideas

Not Boring and Web3 Use Cases

The Drum and Mark Pritchard

Mark Pritchard Video

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Direct download: 22-06-24-Episode-329.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent?

Canada unleashes a controversial law that seems like way more problem than solution.

Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no)

Rants and raves include when it's time to stop your content and bringing back AOL.

This week's links:

Coinbase Lays Off 1,000

Bitcoin Turns South

Bill C-11

Facebook Rug Pull

When To Pull the Content Creator Plug

AOL Is Back

The Cure for Imposter Syndrome

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Direct download: 22-06-17-Episode-328.mp3
Category:Content Marketing -- posted at: 4:00am EDT

As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter.

Is social audio dead? And how about SPACs for that matter?

A new creator-friendly search engine is born, and yet another social-token player enters the field.

Rants and raves include creating during a recession, privacy and Meta does something good for a change.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Are SPACs Dead?

Clubhouse Losing Talent

Is Social Audio Dead?

Yep - A New Search Engine

Calaxy and Social Tokens

Recession Not Bad for Creators

Meta Developing Basic Ads

Apple and Privacy

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Direct download: 22-06-10-Episode-327.mp3
Category:Content Marketing -- posted at: 4:00am EDT

More shenanigans at Meta with not one but two executives leaving.

Twitter crumbles under the weight of Elon as more employees seek to leave.

Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3.

Rants and raves include the Michelob Ultra guy and social media rulings.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Twitter Hurting

Media Companies Move to Sponsorships

NP Digital's Acquisition

Will SMS work for Subs?

OpenSea Exec in Trouble

Michelob Ultra Guy

"Fans First" by Jesse Cole

Texas Social Media Law

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Direct download: 22-06-03-Episode-326.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy.

Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely.

Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing.

In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Seth Green's NFT Problem

Conan Sells Out

Antitrust Violations for Google/Facebook

2022 State of Crypto Report

2022 Creator Economy Report

Google as Carrier

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Direct download: 22-05-27-Episode-325.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This episode could be our ticket to Webby fame. You'll just have to listen to be sure.

We, of course, go through the latest Twitter disaster that is Elon Musk, and then detail the new THE Spotify NFT integration. All that, and Netflix is getting into live streaming. Who knew?

Rants and raves include a TED Talk from the Instagram CEO and more Star Trek.

Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.

This week's links:

Elon Musk Can't Stop Tweeting

20 Percent Spam Accounts on Twitter

Spotify Goes NFT

Netflix & Livestreaming

Instagram TED Talk

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Direct download: 22-05-20-Episode-324.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert do an overview of the crazy week in crypto. Is this an opportunity or has Web3's time come to pass?

The New York Times and Disney release earnings and the boys run through the highlights.

The Wall Street Journal says NFTs are dead. Other sources say the WSJ didn't do their homework. Who's correct?

And Instagram launches a test NFT program. Good move?

Rants and raves include Starbucks moving their rewards program to Web3 and a rant on personalization you don't want to miss.

This week's links:

New York Times Results

Disney+ Ramping Up

NFTs Are Dead

Wall Street Journal Is Dead Wrong

Instagram Testing NFTs

Forget Personalization

SBUX NFT Loyalty Program

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Direct download: 22-05-13-Episode-323.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A special episode covering the latest content creator/content entrepreneur research from The Tilt as Joe and Robert head out to Creator Economy Expo (CEX).

Data points include-

- How long until content creators get to revenue.

- How long to financial independence.

- What are the aspects that move a content creator to a content entrepreneur.

- Key points for both content marketers and content creators to consider.

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Direct download: 22-05-06-Episode-322.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter.

Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising?

The subscriber model is getting a lot of hate lately, but there is still hope.

Rants and raves include an interesting NFT launch and a try at Gen Z social media.

This week's links:

Google & Microsoft Ad Growth

YouTube Falls on Lower Growth

Twitter Mulls Ad-Free Platform

Subscriptions Aren't Doomed

Morning Brew Gets to 4 Million Subs

Security Token Launched

Non-Fungible Testicles

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Direct download: 22-04-29-Episode-321.mp3
Category:Content Marketing -- posted at: 4:00am EDT

While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix's subscriber loss is a warning sign for streaming paid media.

And...Rolling Stone goes creator economy. What does that mean for the brand and for media in general?

Rants and raves includes a content entrepreneur story from AdWeek and analysis on whether web scraping is legal.

This week's links:

Netflix Subscriber Loss

Netflix Looks at Ad-Supported Model

Rolling Stone Goes Creator Economy

Rolling Stone MrBeast Case Study

Integrity and Sponsored Content

Influencers Are Becoming Entrepreneurs

Web Scraping

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Direct download: 22-04-22-Episode-320.mp3
Category:Content Marketing -- posted at: 4:00am EDT

It's breaking news time as Joe and Robert discuss Elon Musk's intent to purchase Twitter.

CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting.

Coinbase will partner with BAYC on a film project. Robert is not impressed.

Meta begins their metaverse project with price gouging, while BeReal is the new social app darling.

Rants and raves includes true quality content and the dark side of content marketing.

This week's links:

Elon Musk to Buy Twitter

Jack Dorsey's First Tweet Does Nothing

Big Cuts at CNN+

Coinbase and BAYC

Meta Overcharges

BeReal Growth

Marketing Dive Sponsored Research

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Direct download: 22-04-15-Episode-319.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Probably not.

This week's links:

Elon Musk and Twitter

YouTube to Launch Podcast Player

Podcasting Stats See First Drop

Tech Startup Doesn't Mention NFTs or Web3

Journalists and Personal Brands

The Hero - Movie

What Is the Metaverse?

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Direct download: 22-04-08-Episode-318.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Well, Joe and Robert are finally seeing their 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company.

This week, the boys share the news about Hubspot's creator network, Wendy's does a Meta bacon fake, while a BAYC owner launches a bored restaurant. And...what's up with Vimeo and their pricing?

This week's links:

Hubspot's Creator Program

Vimeo Price Aches

Wendy's and Meta Partner on a Cheeseburger

BAYC Pop-Up Store

Big Money with a Small Audience

Jay Acunzo's Accountability Program

Understanding Web3

Tech Company Wins Oscar

Jeff Charney's New Gig

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Direct download: 22-04-01-Episode-317.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees.

In other news, Time and Stella drop new NFT projects, while Morning Brew announces a series of in-person events.

Rants and raves includes an amazing Web3 piece from the New York Times and a rant about what channels Web3 creators will use to communicate with fans.

This week's links:

BAYC Gets $450 Million

Time Launches NFT

Stella Drops an NFT for Water

Morning Brew Launches Events

New York Times and Web3

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Direct download: 22-03-25-Episode-316.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting.

Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks.

Links this episode include:

HBO Max + Discovery

Instagram All-In on NFTs

Acura Launches New NFT Program

Lacoste Goes Metaverse with Minecraft

Podcasting Ads on Upswing

Nielsen Drama

Yuga Labs Buys CryptoPunks/Meebits

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Direct download: 22-03-18-Episode-315.mp3
Category:Content Marketing -- posted at: 4:00am EDT

After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job!

One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What does this mean for crypto and NFT marketing?

Netflix buys a game maker in news from the obvious, while the knitting community goes to threads over a content creator.

Rants and raves include a knock on Slack and quality Disney data.

Links this episode:

Disney's Ad-Supported Option

CryptoPunk Loan

Netflix Gaming Buy

Knitting.com Fail

Slack Platform Mess

Disney Data

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Direct download: 22-03-11-Episode-314.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move to 10-minute videos. What's next? Infinity.

Rants and raves include NFTs for access and a podcasting toy for white guys.

Links this Episode:

Attend CEX - Creator Economy Expo

Tweet regarding Russian Media

Russia's Propaganda Machine

Epic Games Buys Bandcamp

Salesforce Accounces NFT Cloud Service

SF Employees Protest NFT Service

TikTok Goes to 10 Minutes

Podcast on NFTs for Access with Mike Stelzner and Joe Pulizzi

Coinbase Super Bowl Ad Controversy

Podcast Toy for White Guys - SNL

h/t Tom Webster for the episode title.

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Direct download: 22-03-04-Episode-313_-_2.mp3
Category:Content Marketing -- posted at: 12:29pm EDT

In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover:

- The evolution from Web1 to Web2 to Web3.
- The pushback against Web3 and tokens.
- Examples of what's working and what isn't.
- Opportunities for content creators.
- Short-term Web3 predictions.

Links this episode:

Go-to-market in Web3

JP Morgan Enters Web3

Coinbase and TRUST

Why Brands Need to Pay Attention to NFTs

Attend CEX - Creator Economy Expo

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Direct download: 22-02-25-Episode-312.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises.

Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar stake in Forbes.

Rants and raves include Andrew Davis' video prowess and a Web3 comparison to John D. Rockefeller.

Episode Links -

Coinbase Rocks the Super Bowl

Super Bowl Winners

Spotify Buys More

Binance and Forbes

Andrew Davis and Loyaty Loop

Register for Creator Economy Expo

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Direct download: 22-02-18-Episode-311.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant."


The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company.

Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed?

More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators.

And we have three company examples experimenting with the Metaverse. Well, not really.

In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement.

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Direct download: 22-02-11-Episode-310.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures.

Wordle wiggles seven figures out of the New York Times, while product analytics company Pendo went out and purchased themselves a media company as the M&A market heats up.

In rants and raves, Robert complains yet again about zero-party data. Joe comments on the early nature of NFTs, and begs Mark Ritson for more curiosity.

Robert's book recommendation: The Opposable Mind by Roger Martin.

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image: Getty Images

Direct download: 22-02-04-Episode-309.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights.


In today's episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and does it matter?

And...right-wing commentator Joe Bongino gets booted from YouTube. Do they have the right, and what's the long-term play?

We discuss the meaning of influencers versus creators as McDonald's goes influencer, Trump Social goes searching, and Forbes gets into the creator economy.

And finally, Tom Brady launches his new crypto NFT project. Yes, we are going back to the year 2000.

In rants and raves, Joe raves about Andy Weir's new book, and Robert rants about Google and ad privacy.

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Direct download: 22-01-28-Episode-308.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this week's news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care?

There is a new bill on the hill about data and advertising. The only thing we know for sure is that first-party data is more important than ever. Get those emails ready to go!

Google/YouTube drops YouTube Originals. Can Google commit to anything? Was this a sound decision?

Joe raves about a Web3 chart and reviews the online battle for Web3 between Prof G and Packy McCormick. Of course, both Joe and Robert have a take. Robert then raves about Edelman's new trust report.

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Podcast image: Universal Pictures

Direct download: 22-01-21-Episode-307.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.

The Information says media valuations are down except for paid subscription models. True? Well, not really.

LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help?

Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up).

In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review.

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Direct download: 22-01-14-Episode-306.mp3
Category:Content Marketing -- posted at: 4:00am EDT

All the wrong 2022 content predictions in one place.

From Robert -

- Content Marketing and Marketing Content Operations Merge This Year - and become overall MarketingOPS.
- Web 3.0 Stumbles with Security Concerns - But gets back on track.
- A Big Tech Brand - Buys One of the Big Media Brands...
- Data and Privacy actually become a thing in 2022.
- Talent Acquisition will be the number one priority for businesses.

From Joe -

- Multiple tech companies turn into large media enterprises.
- META develops a closed crypto community.
- Content marketers begin to learn the art of acquisition.
- Social tokens go big in 2022 and other crypto predictions

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Direct download: 22-01-07-Episode-305.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys review the content creation and content marketing stories that made 2021 amazing...or definitely one-of-a-kind.

Robert reviews:

- Mirror and the Ownership Economy
- The Subscription Economy
- News from Dennis Publishing
- Salesforce Launching a Streaming Service
- IBM's new spinoff

Joe reviews:

- Rented land in the news (Twitch and OnlyFans)
- Hubspot purchase of The Hustle
- The NFT Boom
- Clubhouse at $4 billion valuation
- Name/Image/Likeness from the NCAA

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Direct download: 21-12-31-Episode-304.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC.

What does this mean for media and content creators moving forward?

In the UK, the Advertising Standards Authority (ASA) says the Arsenal Football Club violated advertising rules with the launch of its $AFC token. (also, here's a great podcast overview from the BBC on tokens in the UK.)

Rants and raves include Joe's take on TikTok becoming the #1 web property on the planet, while Robert gives us this wonderful holiday poem.

 

Twas the Night Before Break by Robert Rose

 

’Twas the night before break, #TheStruggleWasReal,

No marketer rested easy, discontent did they feel.

 

Budgets and plans hung by email attachments,

In the hopes that VPs would approve their advancement.

 

Managers all sighed and climbed into their beds,

While visions of new podcasts danced in their heads.

 

She in Lululemon and I in Cowboys gear 

Had settled in for cocktails after a long, chaotic year

 

When online in my feeds, there arose such a clatter.

I sprang open my Chrome to see what was the matter.

 

Away to my tabs, I clicked on them post haste,

Tore open Google News to see just what we faced.

 

The headlines were filled with so much interruption –

A luster of clickbait o’er this holiday disruption.

 

When what to my marketer’s eyes should appear?

Nothing but omicron, crypto, stock crashes, and fear.  

 

Suddenly a noise came so lively and quick,

The voice I recognized could be only St. Nick!

 

With a whistle and a shout, he parked on my roof –

His self-driving Tesla couldn’t distinguish the route.   

 

As fast as Quibi proceeded to fail,

St. Nick jumped to his MacBook and opened email.

 

“Now budgets! Now plans! Now audits! Now tech!     

On process! On content! On calendars in check!” 

 

He flew ’cross the keyboard, dramatically smashed Send,

Gave us all our approvals, extending our content spend.  

 

He spoke not a word but held his hand to his ear

Listening for mail notifications across the world to appear.

 

Then laying his finger aside of his nose

He winked and said, “Tell it well, Robert Rose.”

 

St. Nick sprang to his Tesla, gave me a quick wave,

Then turned and confided, “Some plans even Ryan Reynolds can’t save.

 

“But for all the content marketing folk and for you,

I wish you good times in 2022.”

 

And then he flew off, with less noise than in Clubhouse

Waving off all the fear, the uncertainty, the doubts.

 

Then I heard him exclaim as he shifted into “gear,” 

“Happy Holidays to all and a Happy New Year!”

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Direct download: 21-12-24-Episode-303.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Peloton kicks off the show with one of the best real-time marketing examples of our time. Of course, helped by Ryan Reynolds.

Social media platforms continue to crush customers without warning. On Instagram, an Australian woman loses her @metaverse account for mysterious reasons. On Twitch, celebrity-streamer Hasan Piker gets banned from the site without one word from Twitch.

In acquisition news, Nike buys metaverse company RTFKT.

In rants and raves, Joe raves about Jay Acunzo's Unthinkable podcast about creator fear and differentiation, while Robert raves about the new digital wallet plugin, Unlock.

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Direct download: 21-12-17-Episode-302-2.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe kicks off the show with a special announcement...a new event called CEX - Creator Economy Expo. Joe is partnering with Brian Clark for this May in-person-only event.

As part of the show, CEX is launching their NFT project called CEX Never Ending Tickets. Only 100 are available.

Robert discusses new research about the growth in advertising, over the last year and into 2022. Is it real or are the numbers skewed?

M&A is taking off in the newspaper industry. But what is a newspaper anyway?

Marriott launches their new NFT program. Utility or gimmick? The boys agree that it's a marketing gimmick.

And cosmetic company Lush kills all social media content production. Good move?

In rants and raves, Joe rants about creating content on every platform and then discusses the state of inflation in the US. Robert rants about the lack of a 360 degree customer view and raves about Hollywood content production.

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Direct download: 21-12-10-Episode-301.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops.

Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, Parse.ly, who stepped up and supported this show when no one else would.

How does this show work?

Joe and Robert are going to take your questions - and we've assembled 10 of the finest and best questions -  yeah, pretty much the ones we felt like answering.  Some of them came through audio...and some of them came through our hashtag on Twitter...but all of them we assume came with love and affection. 

For those ten people who submitted questions: we'll be reaching out after the show to find out how to get you your prizes. As we mentioned, we're giving away a copy of Killing Marketing (either in print or in Kindle version) AND $50 in $TILT Coin.

We've separated the questions into two basic categories: industry trends and questions about us and the show.

INDUSTRY QUESTIONS SEGMENT

QUESTION #1

Our first question comes in two parts... The first part is via the Twitter Hashtag and it's from Dennis Shiao.

On this show for the last 300 episodes, you've advised us forever to not build our content house on rented land.  With Web 3.0 now facing us - is it possible that the entire concept of rented land goes away?

The second part comes from email - and is from José Delameilleure.

I am a free lance content writer from Belgium. I work in the niche of B2B IT, and usually in even deeper niches like Identity and Access Management, IoT, Artificial Intelligence,... In these niches, we are usually forced to use 'rented land' like LinkedIn to get our messages out. What can we do to claim our own piece of land and attract visitors to it? 

QUESTION #2

Our next question also comes via the Twitter Hashtag and is from Jared Opfer.

What business had the biggest miss in the last 12 months?  Who has the biggest opportunity in the next 12 months?

QUESTION #3

Our next question is from our friend Bernie Borges through the Contact Form on our Website.

I'm looking for examples of blockchain solutions for B2B and I don't see them. All the talk about brands planning their NFTs are B2C brands like Disney and Starbucks. What can B2B brands like HubSpot, Oracle and CMI do on the blockchain? Should they mint social tokens? Etc. What's your take?

QUESTION 4

The next question comes from Eddie Naranjo via the contact form on the site.

The question is given the current transition from Web 2 to Web 3 - which business model and tilt would you use to bootstrap a new business for a person who loves Wordpress design, content marketing, affiliate marketing and is really curious about crypto, NFTs and a way to tokenize products or services.

QUESTION 5

Our next question is the last in our industry space from Yen Yee  who asked this question via the hashtag on Twitter.

What is the current content marketing technology stack at CMI Content, The Content Advisory and The Tilt?

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This week's sponsor: Parse.ly

Is your content team still split between creative types and numbers people?

 

How many people on your team actually use Google Analytics every day?

 

Parse.ly is a content analytics platform built to make it easy for your writers, creators, and marketers to become data driven.

 

Make it easy for your team to understand what content drives conversions. Make it easy for them to see what’s working—and do more of that. Make it easy to prove the impact content has on your business, every day.

 

In one study, a forty person content team only had eight people using Google Analytics frequently. In other words, they weren’t data driven.

 

Then they switched to Parse.ly. Now, 33 out of 40 people are using Parse.ly to drive results for their business. It’s just that much easier. They’re no longer split between creative types and numbers people—they’re both.

 

If you’re ready to start understanding the true value of your content and get out in front of your competition. Get a free content analysis from a Parse.ly product specialist by visiting: parse.ly/joe.

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QUESTION 6

Our question number six comes from Annie Schiffmann and it's our first audio question.

How has the show evolved over 300 episodes.  If I looked at episode 99, 199 and 299 how would you say the show has evolved?

QUESTION 7

The Next question is from Esben Johansen and comes via the Twitter Hashtag.

If you could add one thing to your fantastic book Killing Marketing what would it be?

QUESTION 8

The next question is from John Morgan and comes via the Email Contact Form.

Of all the trends that you've covered over the last 8 years, which has been the most surprising, and what has lasted that you didn't think would last?

QUESTION 9

Is another audio question - and it comes from our friend Ian Truscott.

What is your favorite cocktail?

QUESTION 10

Our last question comes from Rebecca and is through the Email Contact Us Form.

As you look out to the future of Content Marketing and Content Creators - what do you guys think you'll be talking about on your 400th episode?

Thanks to all our wonderful listeners for making this possible. We love you.

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Direct download: EPISODE_300.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special Thanksgiving episode, Joe and Robert answer these seven questions:

1. What are we currently reading?
Joe is reading Snow Crash by Neal Stephenson. Robert is reading Unflattening by Nick Sousanis and Blockchain: Bubble or Revolution.

2. Most influential book of all time and why?
Joe's influential books are Think and Grow Rich from Napoleon Hill and Stranger in a Strange Land by Robert Heinlein. Robert's are Peter Drucker's Practice of Management, Levitt's Marketing Myopia, Awakening to Your Life's Purpose and The Alchemist.

3. If I wrote a new book right now, what would I write about?
Joe would write on the Web 3 Business Model for Content Creators or the sequel to The Will to Die. Robert would write about the wisdom worker.

4. Favorite/best TV show of the year.
No contest...Ted Lasso.

5. Favorite current gadget.
Joe likes the Ember Heated Coffee Mug and Robert likes Cometeer Coffee.

6. Biggest marketing trend of next 12 months.
Joe believes NFTs and the metaverse will be a fad for marketers, but the big trend will be content marketing M&A. Robert believes that powered-by-AI is on the rise.

7. Current marketing or content creation pet peeve?
Joe fighting the "do not build your content house on rented land" battle. Robert hates longer than needed blog posts or videos.

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Direct download: 21-11-23-Episode-299.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct).

Miramax is suing Quentin Tarantino over his launch of "Pulp Fiction" NFTs. Joe believes there are major legal landmines here, while Robert believes it's all a marketing stunt.

Speaking of NFTs and marketing stunts, this Industry Dive article goes through what brands are doing now to take advantage of the NFT run. Phase 1 is all stunts and short-sighted marketing. Phase 2 will be all about utility.

Rants and raves include a DAO buying the US Constitution and Netflix's new power rankings.

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Direct download: 21-11-19-Episode-298.mp3
Category:Content Marketing -- posted at: 4:00am EDT

With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized?

Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger?

Joe raves about the ENS token drop and creation of a DAO while Robert raves about what B2B companies need to do to adapt.

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Direct download: 21-11-12-Episode-297.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers?

Robert says yes, Joe says no, and Nike starts to create IP for Web 3.

In the continued platform wars, Google and Amazon start a war with Roku over search and data.

Joe raves about the Bankless podcast with Chris Dixon (a16z) about Web 3 and mental models, while Robert raves about Apple's publishing cloth.

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Direct download: 21-11-05-Episode-296.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining.

eSports and entertainment company FaZe clan is doing a SPAC deal worth about $1 billion dollars US. Joe and Robert believe this type of content and incubator system has legs in the content marketing world.

Disney lowers Disney+ expectations. Can they compete with Netflix?

Rants and raves include a Robert rant - a CB Insights article on brands buying media companies (but not calling it content marketing). Joe raves about NFTs for content creators and Amazon KDP finally offers hardcover books.

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Direct download: 21-10-29-Episode-295.mp3
Category:Content Marketing -- posted at: 4:00am EDT