This Old Marketing

While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies. 

This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next?

Trump Media's quarterly reported was more than a disaster, and yet the stock keeps going up.

And we have a nice disagreement about whether Chick-fil-A should embrace or fire their internal social media influencers. 

Hits and misses include GaryVee's new book and Coca-Cola lens.

Rants and raves include content marketing platforms and a nice rave for the Cleveland Guardians baseball team.

-----

This week's links:

OpenAI vs. Black Widow

OpenAI Signs Deal

Trump Media Report

Social Influencers and what to do

Coca-Cola Lens

GaryVee's Book Trailer

-----

This week's sponsor:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 429.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation.

Please follow Philip on Instagram and check out the Haunted Attraction Network.

Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording. 

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: NewTOM-LIVE.mp3
Category:Content Marketing -- posted at: 11:25am EDT

It was another crazy week in AI news.

On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers?

If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much).

And is the beef between Kendrick and Drake real? We think it's marketing.

Hits and misses include John Mulaney's new show and Prof G's podcast strategy.

Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts.

This week's links:

OpenAI Releases Omni

TikTok Is Testing AI in Algo

The Drake/Kendrick Beef

John Mulaney's New Show

Prof G Markets Podcast

OEF's 100 Holes of Golf

MarTech Spending Falls

This week's sponsors:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 428.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.

More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?

And Hollywood continues to lack standards with AI. Is it simply too late?

Hits and misses include CEX and Joe Biden.

Rants and raves include Instagram and Meta.

This week's links:

TikTok Sues the US Government

MrBeast and Logal Paul Lead Creator Movement

Hollywood and AI

2024 Marketing Technology Landscape

Meta to Provide Advertisers with Auto Images

Instagram on Algo Change

 

This week's sponsors:

Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.

-------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 427.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.

In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.

Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies.

This week's links:

Instagram and Twitch Roll Out New Algos

Amazon's Killer Quarterly Numbers

Adidas to Overinvest in Marketing

Phish at the Sphere

No One Buys Books

Yes, People Still Buy Books

Google's Cookie Delay

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
  • You must schedule a call/demo using this form by May 31, 2024.
  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 426.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now?

META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened?

Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow?

Hits and misses include Cedar Point and Google.

Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse.

This week's links:

Biden Signs Bill Against TikTok

TikTok's Creator Economy Stares Into the Abyss

META Announces Earnings...Stock Sinks

Taylor Swift Goes Direct with TikTok

Google Fires Protesters

Cedar Point's Content Creators

Tesla's No Marketing Move

Jay Clouse on Social Media

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
  • You must schedule a call/demo using this form by May 31, 2024.
  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 425.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead?

Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to...

The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden.

Hits and misses include Dove and AI and Caitlin Clark on SNL.

Rants and raves include gaming Spotify and the Chief Marketing Officer tenure.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Google Won't Pay for News

John Deere Hunts for Chief Tractor Officer

Creator Startups and VCs

TikTok Influencers Send Letter to Joe Biden

Dove and AI

SNL and Caitlin Clark

CMO Tenures

Spotify and SEO

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
  • You must schedule a call/demo using this form by May 31, 2024.
  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 424.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion.

In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress.

And...is synthetic AI training data setting us up for disaster?

Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman.

And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/

This week's links:

Women's NCAA Ratings Bonanza

Google/Hubspot Deal

New Privacy Bill

Nylon Re-launches in Print

Robinhood Creates Media Arm

Tech Giants and AI Training Data

Jack Conte's SXSW Presentation - The Death of the Follower

Kelsey Russell and Print Newspapers

Crisis Communications and Alex Huberman

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
  • You must schedule a call/demo using this form by May 31, 2024.
  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

 

Direct download: 423.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:

  • Marketing Management – Philip Kotler
  • Discovery Driven Growth  – Rita Gunther McGrath
  • Different – Youngme Moon
  • How Will You Measure Your Life – Clayton Christensen
  • Zen and the Art of Motorcycle Maintenance – Robert Pirsig
  • Think & Grow Rich - Napoleon Hill
  • Seven Habits of Highly Effective People - Stephen Covey
  • Stranger in a Strange Land - Robert Heinlein
  • IMC: Integrated Marketing Communication - Don Schultz
  • David & Goliath - Malcolm Gladwell

This week's sponsor:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 422.mp3
Category:Content Marketing -- posted at: 4:00am EDT

News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent?

Trump's Truth Social goes public and hits meme stock territory. How long with the party last?

Spotify adds video learning to its platform. Is YouTube in Spotify's sights?

And print is back baby!

Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Florida Age-Gating Law

Trump's Truth Social Meme Stock

Truth Social's Revenue Problem

Spotify Adds Video Learning

Print On the Move

Pew Research on Print

Comscore Deal

Ryan's World Movie

Accenture and Adobe AI Release

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 421.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time?

OpenAI's chatbot store is filling up with spam. Are you surprised?

And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so.

Hits and misses include Liquid Death and Coca-Cola.

Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Don Lemon Pivot Interview

Apple and Google to Partner on AI

OpenAI Spam

New Publishing Model Isn't Great

It's Harder to Become a Creator Today

No TikTok Bill

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 420.mp3
Category:Content Marketing -- posted at: 4:00am EDT

We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave.

The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter?

Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it.

MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir!

And OpenAI starts doing publisher deals. Hello Google circa 2002.

Hits and misses include Kate Middleton and Da'Vine Joy Randolph.

Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

TikTok House Ban

Google Gemini Is Mum on Elections

MrBeast Slows Down

OpenAI Publisher Deals

Sam Altman and 95 Percent Quote

Da'Vine's Oscar Speech

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

-----

Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.  

If you're interested in attending this free event, please visit knotch.com/contentconnect.

-----

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 419_v2.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024.

Robert shares his insights, including:

  • The Value of Relationships
  • The Product Content Mindset
  • The Point of View Architecture
  • The Trust Exercise - Audit Your Experiences

Joe runs through his secrets for content marketing success, including:

  • Building the Base
  • The Content Tilt
  • Acquiring Content Assets
  • Creators over Content
  • Pillar Content Projects
  • The NEW Print Opportunity
  • Email, Email, Email
  • The Content Revenue Model

For the full content marketing revenue model, check out our book, Killing Marketing

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

------

This week's sponsor:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 418.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Another media company bites the dust. This time it's the once-darling Vice Media.

Is the news media business model broken or is there something else at work here?

A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer.

Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue?

And Tyler Perry shelves his studio project because of Sora.

Hits and misses include Bitcoin and Air Canada.

Rants and raves involve the fractional CMO and a Florida law banning social media usage for youngsters.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Supreme Court Social Media Case

Vice Media Shutting Down

Is Google Search Dying?

Tyler Perry Shelves Studio

Air Canada Is Stupid

The Fractional CMO

Florida Lawmakers Pass Social Law

------

This week's sponsor:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

 

 

Direct download: 417.mp3
Category:Content Marketing -- posted at: 4:00am EDT

It's been a crazy two weeks for artificial intelligence.

OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace.

Is podcasting really a racket? Maybe it's just more of the same.

Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter.

Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video.

This week's links:

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

OpenAI Launches Sora

Google Launches Gemini

The Podcast Business is a Racket

Paramount Lays off 800

Nvidia Booms with AI

NYTimes AI Ad Tool

Billy Joel's New AI Video

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

 

Direct download: 416.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals.

Topics discussed include:

  • How to truly differentiate and grow an audience
  • How to create a content tilt
  • Do you build or buy?
  • Focus on creator, brand or content brand?
  • and many more content marketing insights

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 415.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal?

Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact?

In addition, Meta cut off Facebook to developers. Like we didn't see that coming.

In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks, and misses on Grant Cardone's new magazine.

Rants and raves include Billy Joel and B2B companies lack of big ideas.

This week's links:

Discount to CEX 2024 - Use Coupon Code "TOM"

Joe Rogan Deal with Spotify

Is Content Exclusivity Over?

Meta to Label AI Images

Facebook Cuts Out Developers

L'Oreal Hits Big

Taylor Swift Outrage

Billy Joel Writes Again

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 414.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big tech CEOs ran to Washington to explain why they haven't protected US children.

YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today?

And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box.

Rants and raves include small audience wins and a new place for the chief marketing officer.

This week's links:

Elmo's Wellness Check

Social Media Execs Explain Behavior to Congress

YouTube Revenues Soar

TikTok Usage Way Up

George Carlin Lawsuit

X Blocks Taylor Swift Search

UPS Scraps CEO

TikTok Usage Up with Minors

The State of the Creator Economy [Report]

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 413.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy?

Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often?

And does the creator economy need a creators' union? The boys say no.

Rants and raves include Google finally killing off the cookie, while MrBeast goes to China.

This week's links:

Netflix Rocks Earnings

SI Almost Dead

Do We Need a Creators' Union?

G/O Media In Trouble

Google Finally Killing Cookies

MrBeast Goes to China

B.J. Novak Headlining Content Entrepreneur Expo (CEX) 2024

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 412.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B?

Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land.

And OpenAI launches Chat GPTeams.

Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands.

This week's links:

TechTarget x Informa

The Incredible Shrinking Podcast

So Much Media Consumption that's Wrong

OpenAI Debuts Teams

Reddit Wins Lawsuit

Solo Brands Names New CEO

WEBINAR: Unlocking the Path to Generative AI (this Thursday)

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 411.mp3
Category:Content Marketing -- posted at: 4:00am EDT

If you don't get the title, stay until the end.

In this episode, Joe and Robert discuss what's happening at CES, including the role of the creator/influencer inside a media company.

Netflix, Instagram and Amazon all make major streaming cutbacks. Is this just "right sizing" the business, or is everyone trying to figure out how to compete with TikTok?

In rants and raves, it's the end of the third-party cookie on Google, and a new sports bar opens with access to sports from women athletes only.

This week's links:

CES 2024 Kicks Off

What Happens When the Creator Goes Crazy?

Netflix Cuts Over 100 Shows

CNBC to Start Courses

Third-Party Cookies

The Sports Bra

A Great Kickstarter Example

The True Crime Podcast from Robert Riggs

------

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 410.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness.

In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content?

Fidelity lowers X's valuation even more. Is a turnaround to come?

Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events.

In rants and raves, Joe comments on the right-sizing of creator businesses, while Robert pontificates on clickbait.

This week's links:

Mickey Mouse Public Domain

Elon's X Gets Another Valuation Drop

Time Appoints Chief Events Officer

Creators Are Downsizing

Advertisers and Clickbait

This week's sponsors:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

Work smarter, not harder at Hubspot.com/sales

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 409.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves.

This week's links:

Sahil Bloom's Annual Review

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 408.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict:

  • A social media collapse - TikTok and YouTube see big surges as the waves of the strike Tsunami hit.
  • AI goes mainstream and actually starts to earn its keep – but NOT in creating externally focused content  but rather conversational Advertising and behind the scenes marketing work.
  • Brands go "all in" on owned media  - especially video.
  • Local news and journalism make a big comeback.
  • At least three, major brands launch new, shiny print publications and send them through the post.
  • X will see a huge advertising turnaround (due to the fact that most everyone left). More eyeballs for less dollars.
  • Newsletters will continue their hot stream, led by creator referral networks, and you'll see more creators stop producing their lagging podcasts.
  • More AI-driven news networks continue to launch, followed by an AI running for president in 2028.

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 407.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms.

Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search?

And everything you know about podcasts might actually be wrong.

Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.

This week's links:

Axel Springer Deals with OpenAI

Pew Research on Teen Social Media Usage

Everything You Know about Podcasts Is Wrong

Sounds Profitable Podcast Research

Spotify and Audiobook Streaming

Dropbox and Third-Party AI

How Anxiety Became Content

Magna and OpenAP Data Deal

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 406.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business?

Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity.

Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future.

Rants and raves include TikTok shopping and a new model for digital ad revenue.

This week's links:

Google's Gemini Announced

Brand Backlash

Spotify's Strategic Changes

NCAA and NIL

Digital Ad Revenue's Up

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 405.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar.

Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026.

And finally, should creators (and marketers) start thinking about protecting their digital likeness? The boys say yes.

Rants and raves include an interesting move by Weibo and Google paying off publishers.

This week's links:

Joe's Studio Setup Details Here

Elon says "Go F' Yourself"

The Rapid Rise of Synthetic Content

How Creators Own Their Digital Likeness

Weibo and Anonymous Creators

Google's Publisher Group Shutting Down

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 404.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure!

Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators.

X sees another exodus of advertisers. Is this the end of the road for the former blue bird?

And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared?

Rants and raves include ideas to save local journalism and Buzzfeed's new business model.

This week's links:

Paul Roetzer's AI Podcast about the History of OpenAI

Sam Altman Returns to OpenAI (added link)

Sam Altman Joins Microsoft

Why OpenAI Blew Up

X Responds to Advertisers Jumping Ship

Media Matters Grills Elon and X

Crisis in Local News

BuzzFeed Shifts Business Model

This week's sponsors:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 403_edit.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The new actors' agreement and Meta's newly released guide for political advertisements tell us one big thing - AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announcements.

In other news, YouTube has ad blockers going crazy with their new AI-sniffer tools. Have we seen the end of ad blockers?

In rants and raves, Joe raves about SNAP's CEO and rants about the new ESPN Bet. Robert raves about Mark Ritson's US marketer call-to-arms.

This week's links:

The New Actors' Agreement

OpenAI Announces New Agents Program

Meta to Require AI Disclosures

YouTube and Ad Blockers

A Challenge to US Marketers

This week's sponsors:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 402.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A very special episode where Joe and Robert review their content and marketing predictions from the previous year.

Do they make the grade? You need to judge for yourself.

  • TikTok will be banned.
  • Netflix will merge with another streaming platform.
  • LinkedIn will rise to the top.
  • First party data will rule.
  • AI dominates.
  • Google uses AI detector.
  • Content acquisitions on the rise.
  • Recession will be localized to tech only.
  • Cryptopunks and Bored Apes double.
  • Apple will introduce a headset.

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 401.output.mp3
Category:Content Marketing -- posted at: 3:00am EDT

A special 400th episode of This Old Marketing. And yes, the boys are getting up there!

Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried?

Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area.

And Disney buys out the rest of Hulu. Good thing? Regardless, Disney is having operational challenges.

Rants and raves include Joe's new website, IP addresses and Omnicom buying Flywheel.

This week's links:

Biden Signs AI Order

Microsoft Launches Copilot

Elon's Company Meeting about the Everything App

Disney to Buy Rest of Hulu

What the Heck is Disney's Problem?

Joe Pulizzi's Website

IP Addresses Aren't the Answer

Omnicom Buys Flywheel

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 400.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover?

Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform.

Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done.

And finally, new research suggests that trust in media is at an all-time low (and getting worse by the minute). But there is an opportunity.

Rants and raves include the B2B creator, TikTok launches an event, and new DC funding for local news.

This week's links:

X Usage Plummets

Meta Instagram Being Sued

Media Confidence in the US at a Low

DC Lawmakers Introduce Local News Bill

Marketing Needs More Marketing

The B2B Creator Opportunity

TikTok Events

OEF Night at the Races

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 399.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different.

Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move?

And marketers are as tense as ever. Is this temporary or just stating the obvious?

Rants and raves include a bit of Shakespeare, following by Google and Taylor Swift.

This week's links:

X Charges One Dollar

Tucker Carlson Media Company

Marketers Going Mental

Google's New Gating Move

OEF Night at the Races

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 398.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely.

Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager.

At the same time, X is making some ridiculous moves, including rolling out a new "advertising" program, discouraging links in posts, and barring Linda Yaccarino from any more speaking events.

And finally, is Ryan Reynolds responsible for the Taylor Swift/Travis Kelce hookup? Find out the truth today.

Rants and raves include more on the writers' and actor's strike and a fresh take from Joe on the movie "Dumb Money".

This week's sponsors:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

The Kendall Jenner Chatbot

Social Media Referrals Going to the Dumpster

X Rolls Out New Ad Format

Musk Hates Outside Links

X CEO Out at Conferences

Ryan Reynolds and Taylor Swift

Writers' and Actors' Strike Update

Dumb Money Soundtrack

Eddie Bauer Changes Logo

Robert Rose Book Deal

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 397.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions.

X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants.

Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move?

And new research is out about who exactly is paying for subscriptions these days. What works and what doesn't?

Rants and raves include US student debt and the end of the writers' strike.

This week's sponsor:

Why do all that marketing if you can't close the business?

Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. 

Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today. 

This week's links:

Linda Yaccarino at CODE conference

Google Podcasts All Dead

YouTube Launches Subscriber Tools

Paying for News Research

MrBeast Spends $120 million on Videos

US Student Debt Problems

Writers' Strike Details

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 396-2.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A special Content Marketing World week episode where Joe and Robert break down their talks from the big event. 

Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa?

Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business).

The boys also entertain a question from Paris (in a van) from Australia.

Finally...Joe and Robert make a big announcement.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 395.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.

Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid?

Scribe Media is not dead (as reported). Good news?

And Google plays with politics and Taylor Swift.

Rants and raves include Robert's new book (link below) and how we need to buy differently from creators.

This week's links:

Elon Musk and Subscription

Hollywood Giants Slim Down

Scribe Is Alive

Google to Require AI Disclosure

Taylor Swift's Google Easter Egg

Robert's Book Content Marketing Strategy

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 394.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower.

The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators?

And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault?

Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault.

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

Quibi Dies a Final Death

The DOJ Case Against Google

Amazon Kills the Periodical

Greatest Pass in Cleveland History

Apple Carbon Neutral Video

CAA Sells Majority Stake

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 393.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter.

At the same time, OpenAI launches their new enterprise product.

And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision?

Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney.

This week's links:

ChatGPT Blocked by Media Companies

ChatGPT Enterprise Launches

Gannett and Others Pull AI Writing

LinkedIn Verification

Disney/Charter Bundle

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 392.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as:

Which marketing trend died out faster than expected, and which one will come back?

Which company/organization is doing content best today?

Other than AI, what the next thing in content marketing?

If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it?

If you weren't on your own - Which business would you go to work for, and why?

 

Thanks to everyone who submitted questions. You can see all the LinkedIn questions here.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 391.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss.

Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end?

Threads web version is "finally" here. Is it too little too late?

And finally, Elon scraps blocking in Twitter X. Does it really matter anymore?

Rants and raves include the ongoing writers' strike saga and the musical, Six.

This week's links:

WPP Lowers Guidance

Bored Ape Fights with Opensea

Threads On the Web

Musk Removes X/Twitter Blocking

Writers Strike Update

Six: The Musical

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 390.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

What do marketers and creators do about all the fake content?

Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok.

And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found.

Rants and raves include a gender disparity documentary and a content marketing salary survey.

This week's links:

AI-Generated Books Are Fakes

Why Goodreads and Amazon Are Becoming Dumpster Fires

Zephotha the Fake Movie on TikTok

The SEO Apocalypse with Rand Fishkin

This Changes Everything Documentary

Content Marketing Salary Survey

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 389.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country.

Could this be the end of civilization as we know it?

In other news, the "Apple buying Disney" frenzy continues. Joe and Robert argue about it for 10 minutes and both thinks they won the argument.

Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking?

And Kai Cenat creates a mob in New York City. Should Kai have known better?

In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news.

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

Disney Sale to Apple?

Disney Beats Estimates

The Barstool/Penn/ESPN deal on Twitter

ESPN, PENN Strike Agreement

Why Publishers Are Reducing Podcasts

Kai Cenat and New York

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 388.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it.

Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come?

The movie Sound of Freedom continues to defy box office expectations. Is this because of a novel marketing approach or something different?

In rants and raves, Joe discusses a new content marketing game from Baseball Reference, while Robert talks about Joe.

This week's links:

Lulu Acquires The Tilt and Creator Economy Expo

Created By AI Warning

The AI Gartner Hype Cycle

Stanford Scientists Find that ChatGPT Is Getting Stupider

Meta Starts Blocking News Sites in Canada

Sound of Freedom Marketing

Sound of Freedom: The Full Story

Immaculate Grid Baseball

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 387.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What does this mean for Threads?

Could there be a deal to bring the two together?

Rants and raves include the battle for CMS and Marketing AI Institute.

This week's links:

Twitter Rebrands as X

The Tranformation to the Everything App

Threads Unraveling?

Don't Count Out Threads

Vox Media Halts CMS

Marketing AI Conference

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 386.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing?

Elon announces more problems at Twitter, including the fact that they keep losing money AND are cash negative.

At the same time, Threads engagement goes down. Does the initial data tell us anything about what will happen to Baby Zuckerberg?

And advertising continues to plummet. When will we hit the bottom?

Rants and raves include the writer and actor strike and a must-listen-to AI podcast.

This week's links:

Twitter Cash Negative

Threads Engagement Down

Advertising Continues to Plummet

Mo Gawdat/Prof G Podcast

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 385.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will take to make that happen.

Threads starts laying out advertising guidelines, but should they even do it? Joe says no and Robert says wait.

Finally, the Morning Brew talks about what makes media success, but most of all, the advantages for content marketing are clear.

Rants and raves include Aretha Franklin's will and the new Star Trek series.

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

Analyst Expects Disney to Sell

Threads to Launch Branded Content

Meta Is Pitching Threads Advertising

Morning Brew Breakdown

Aretha's Will Disaster

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 384.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran?

In other news, Snap continues to impress with its new subscription product. Could the company finally have found a paid social model that works?

Rants and raves includes Margot Robbie and Barbie with a side of advertising rant from Robert.

This week's links:

Meta's Threads Launches

Twitter Backtracks on Logging In

Unverified Restrictions on Twitter

Tweetdeck for Blue Check Only?

Snapchat+ for the Win

Advertising Waste

Margot Goes Barbie All the Time

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 383.output.mp3
Category:Content Marketing -- posted at: 4:00am EDT

A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including:

  • Creating Too Much Content (and not enough activation)
  • AI in Content
  • Taking Your Email Newsletter Seriously
  • What Is the Website?
  • The Video Strategy
  • The Job Market
  • Print Is Back
  • Here Come the Acquisitions

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: TOM_382.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising sales. 

Mark Zuckerberg and Elon Musk trade threats about an actual cage fight. If it happens, Joe is putting is money on the Zuck. Robert likes Elon's "walrus" play.

TikTok is booming with TikTok coins. Who knew?

InBev continues to chase mistakes as it just wants to create "beer for everyone."

Rants and raves include the US Open and the continuing saga at Reddit.

This week's links:

Twitter & Brand Safety

The Elon/Zuck Cage Fight

TikTok Coins

AB InBev Troubles

Reddit & the Protest

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: TOM_381.mp3
Category:Content Marketing -- posted at: 4:30am EDT

Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many.

Google News announces (yet again) that it will launch soon (very soon!).

And the creator-friendly site known as Twitter is opening up a flawed advertising model for a handful of people that will pay pennies on the dollar.

Rants and raves include the Arnold documentary and the rented land crisis at Reddit.

This week's links:

Cleveland Browns New Logo

Fewer People Getting News, But More from TikTok

Google Finally Launches News Product

Twitter's New Creator Advertising Program

The Arnold Documentary on Netflix

The Reddit Crisis

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: This_Old_Marketing_390.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future.

Apple launches the Vision Pro. Will there be a long-term market for the product?

Rumors again surface about Apple buying Disney. Is this even close to being possible?

And Elon announces that Twitter's subscribers can me moved off-platform.

Rants and raves include ChatGPT-5 and Tucker Carlson.

-----

This episode is sponsored by Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount

-----

This week's links:

PGA/LIV Merger

Apple Launches Vision Pro

Disney/Apple Rumors

Twitter to Launch Subscriber Offer?

ChatGPT-5

Tucker Carlson's New Twitter Show

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Catch and subscribe to our NEW show on YouTube.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: This_Old_Marketing_379_For_Real1.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble.

WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted.

Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit.

And finally, does purpose-driven content have a place with "everybody" brands today?

Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship.

This week's links:

AI Could Destroy Humanity

WPP Building AI Content Engine

Elon Drops Moderation

Twitter Outsources Ads

Twitter Worth One-Third Less

Purpose-Driven Marketing

Peloton's New Brand Move

Indy 500 Champ Goes Fans First

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: This_Old_Marketing_378.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News.

Advertising continues to plummet for media companies and creators. How long will this ad recession last?

There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news.

And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok).

Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget.

This week's links:

Musk Moves in on Murdoch

Advertising Is in a Recession

Instagram to Release Twitter Competitor?

TikTok Sues Montana

Marketers Want More Budget [Research]

The Creator Economy Middle Class

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: PNR_377_Audio.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening).

The writers' strike continues, and now includes generative AI at the center.

And there is a new product coming out that could solve the copyright battle.

Podcasting ads are going gangbusters, while Google is about the change the face of search (maybe).

Rants and raves include the Daily Dracula and a lesson about advertising from Dotdash Meredith.

This week's links:

Sam Altman Takes the Hill

Copyright and the Writers' Strike

A New Copyright Savior? 

Podcasting Ad Growth

New Google Search

DotDash Meredith's New Advertising Model

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-05-19-Episode-376.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The next great online battle is that over trust.

We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions flood to follow MrBeast.

Google and Microsoft go to battle over AI advertising products that aren't ready for market yet.

Rants and raves include Berkshire Hathaway's annual letter and Salesforce's pivot to AI.

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

This week's links:

Tucker Carlson to Twitter

Elon Musk and Trust Nothing

MrBeast Increases Followers by 20 Million in a Day

MSFT to Monetize Chat and AI

Google's Generative AI Search Ads

Berkshire's Annual Letter to Investors

Salesforce Pivots to AI

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-05-12-Episode-375-2.mp3
Category:Content Marketing -- posted at: 4:00am EDT

For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd.

The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX.

This week's links:

2023 Creator Economy Research from The Tilt

Creator Economy Expo

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-05-05-Episode-374.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division.

Twitter's verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 hours at this point.

ChatGPT announces new privacy options you didn't even know was a problem. Is AI and content making more or less sense these days?

Rants and raves include AI consumer research and a mea culpa from Robert and his take on Bud Light's marketing.

This week's stories:

Buzzfeed News Closure

Twitter's Botched Verification

ChatGPT's Privacy Settings

AI Consumer Survey

Bud Light Fires Marketing Execs

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 23-04-28-Episode-373.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses?

A Drake song goes viral that wasn't really Drake. Joe and Robert discuss the impact of AI parodies from music to text (and what we should expect).

Spotify goes non-exclusive with Gimlet. Was this a planned or surprise move?

And a new Deloitte survey shows that video games now top the content chart. What other changes in content consumption are ahead?

Rants and raves include the movie Air and how B2B content marketing needs to step up.

This week's articles:

Twitter Now X Corp

Could Elon Turn a Profit Soon?

AI Drake Goes Viral

Spotify and Gimlet

Video Games Top Content Charts

B2B Content Marketing Needs to Bold Up

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-04-21-Episode-372.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded social media field?

Bud Light gets hate mail from Kid Rock. Is that a good or bad thing?

And AI continues to be the leading story in the world of marketing. When will the hurting stop?

In rants and raves, Joe raves about a Lin-Manuel Miranda clip, while Robert rants about Twitter (again).

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

This week's links:

A Lemon8 Overview

Lemon8 Gets Big Downloads

Bud Light Backlash

Hank Green Is Scared of AI

Can AI Defame You?

Lin-Manuel Miranda/John Kander Clip on Colbert

Twitter's Checkmark Blues

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-04-14-Episode-371.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience.

While some are no brainers, a few of these will surprise you.

We hope you enjoy this very special episode of This Old Marketing.

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-04-07-Episode-370.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week, the boys analyze the surprise announcement from Substack about how they want their customers to also be investors. Is this an innovative or inclusionary move, or a sign that the Substack business model is suffering?

Some big hitters move against the proliferation of AI. Good move or too late?

Twitter and Meta are both going full-out "verified" and want money from their creators. Is this a necessary evil or something we should ignore?

Rants and raves include a prison marathon and an AI rant from Robert.

This week's links:

Invest with Substack

Is Substack Crazy or Evil?

Social Media Goes Paid Route

US Ad Forecast Cut Again

Musk and Others Call for Stop to AI

Everyone Is an AI Expert

San Quentin Marathon

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 23-03-31-Episode-369.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Oh boy is TikTok in the news this week.

Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this).

Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way?

And social media is going the way of the DM. What does this mean for marketers?

In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data.

This week's links:

TikTok to 150M

Map of States Banning TikTok

TikTok Gears Up for Congress

Streaming Slowdown

Social Media and the DM

Zero-Party Data Rant

YouTube and Podcasts

Rand's ChatGPT Rant

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-03-24-Episode-368.mp3
Category:Content Marketing -- posted at: 7:00am EDT

This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it.

Will Meta be the next AOL? We think the news is overblown.

ChatGPT-4 is released and the world turns on its axis.

And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss.

In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us."

This week's links:

TikTok Ultimatum

SVB Collapse

Meta? The Next AOL?

ChatGPT-4 Released

T-Mobile Buys Mint from Reynolds and Team

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-03-17-Episode-367.mp3
Category:Content Marketing -- posted at: 4:00am EDT

TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they "deem" a security risk. Joe and Robert believe this bill goes too far.

In other news, Medium makes a "meh" announcement about Mastodon, while this week just about every major tech company launched an AI product.

Oh...and tech pub Wired wrote a manifesto for using AI. And it's not bad.

Rants and raves include easybib.com and living life without regrets.

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

This week's links:

US TikTok Ban Detail

Medium and Mastodon

Microsoft's AI Integration

Salesforce's New Einstein

Hubspot Chatspot

Wired's Guidelines for Using AI

OpenAI Criticism

No Regrets

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-03-10-Episode-366.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The godfather is back for the special #ThisOldMarketing 365 reunion show.

In this episode the boys break down Meta's new verified subscription program. Could it be that they say good things about Facebook for the first time ever?

Substack hits two million paid subscriptions. Is this important for creators?

Bing continues to get all the news with its ongoing issues with AI. Could marketing be the answer?

And...we bring brack our "Musky Scent" series and talk about Elon's next move.

Finally...will TikTok finally go bye bye?

This week's links:

Meta's Verified

Substack 2 Million

Microsoft and Bing's AI

Twitter Keeps Breaking

Twitter Lays Off More

Jack Launches Twitter Alternative

TikTok Be Banned?

In Praise of Brand Newsletters

-----

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-03-03-Episode-365.mp3
Category:Content Marketing -- posted at: 4:00am EDT

With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world's foremost expert on marketing and AI content. Robert asks Paul the following:

1. How do you think the development of AI-based search affects brands willingness to make content available to search engines? Will people start putting more of their content behind a gate?

2. From a content and marketing perspective – where are you most BULLISH, and where are you most CONCERNED about the impact AI is likely to have in the short and medium term?

3. I’m going to come back to the question that I asked at MarketingProfs, which is – do you think MarketingAI becomes an OS in the Marketing Department?  In other words you Buy Microsoft AI or Amazon AI and it powers your email analytics, headline writing, copywriting, and first-party data pattern matching… OR… Do you think that suite solutions are more likely to just include whatever flavor of AI they buuild into their applications?

4. What are some of the developments in Marketing Artificial Intelligence that we’re NOT talking about? You posted a very interesting thing on Social Media on the assembly and creation of video (https://research.runwayml.com/gen1)- Talk a bit about this development and what ELSE are we NOT talking about that we should be.

This week's link:

AI Concens at Bing and Google

MAICON - The Marketing AI Conference

Paul's Book - Marketing Artificial Intelligence

*****

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.

Subscribe to Robert Rose's newsletter at Experience Advisors.

 

Direct download: 23-02-24-Episode-364.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers?

The disinformation war is over. Disinformation won.

And AI content is changing the business model for creators and the fight for search. Does this open a real opportunity for those who have audiences? Is AI content just a race to the bottom?

In rants and raves, Joe loves this new research out about reading fiction, while Robert's viral post on the comma goes, well, viral.

This week's links:

Time/Taboola Deal

The Disinformation War Is Over

Content Creators Concerned Over AI Content

Buzzfeed AI and the Death of Content

Reading Fiction Makes You a Better Person

Robert's Comma Post on LinkedIn

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-02-17-Episode-363.mp3
Category:Content Marketing -- posted at: 2:16pm EDT

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more.

This week's sponsor is Streamyard.

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live.

Get Streamyard today!

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-02-10-Episode-362.mp3
Category:Content Marketing -- posted at: 4:00am EDT

More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed's stock soars as the company announces their new work process that includes ChatGPT.

It's earnings time, as Spotify and Meta both announce...and bounce. What's Spotify's new podcast plan? Can Meta make a comeback?

And the boys get bullish on LinkedIn, as their newsletter plan jumps 10x in the past year.

Rants and raves includes MrBeast and streaming competition.

This week's story links:

Super Bowl Ad Preview

MSFT Integrates AI into Bing

Buzzfeed Announces ChatGPT Play

Spotify's Earnings

Meta's Stock Soars

LinkedIn's Big Newsletter Play

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-02-03-Episode-361.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM.

This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere.

Spotify is laying off six percent of its workforce. Are they signaling something about a podcast bear market we should know about?

The DOJ is coming down hard on Google. Are they five years too late?

Rants and raves include the story behind the media layoffs, and more on Joe's LinkedIn experiment.

This week's story links:

OpenAI and Kenyan Workers

Spotify Layoffs

Google's Antitrust Lawsuit

More Media Layoffs

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-27-Episode-360.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI.

JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye.

In "musky scent" Elon has a garage sale.

Oh...and the boys are still arguing about the definition of content marketing.

This week's links:

AI Copyright Lawsuit

Getty Art Lawsuit

MSFT's Bet on OpenAI

JPMorgan's Frank Failure

Parler Layoffs

Twitter Garage Sale

Twitter Debt Payments

Brand Publishing vs. Content Marketing

Musk Inspires Layoffs

Higher Headcount Bad at Twitter

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-20-Episode-359.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models.

What's working? What's changed? What's next? What can you learn?

The gents hold nothing back in this very special episode.

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-13-Episode-358.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The big "leak" this week is Apple's announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen?

META gets fined $400 million in the EU over ad targeting practices. Zuckerberg wrote a personal check.

In "Musky Scent," Twitter stops paying rent and keeps firing people.

And Microsoft looks to integrate Chat GPT into Bing. Bing is still around?

Rants and raves includes a content marketing book launch by Noom and another Nielsen rant by Robert.

This week's links:

META gets fined

Apple's New AR/VR Headset

Twitter Stops Paying Rent

Twitter Ads Political Advertising Again

More Executives Leaving Twitter

Bing to Integrate Chat GPT

Noom's New Book

Nielsen's New Measurement Product

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.

Direct download: 23-01-06-Episode-357.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions...and then unleash 10 new marketing predictions that are sure to be wrong.

The boys discuss:

- The fate of TikTok
- Where data privacy is going?
- AI in 2023
- Which social network to place your money on
- Content marketing acquisitions
- Apple buys Disney???

And much, much more.

This week's sponsor:

Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan.

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-12-30-Episode-356.mp3
Category:Content Marketing -- posted at: 4:00am EDT

We add music to our "Musky Scent of Twitter" segment, featuring Elon in all his glory...banning social competitors while Elon thinks about resigning.

Trump NFTs are a big hit. What worked? What didn't? Does this mean a comback is in store for tokenization?

Spotify begins its big challenge to Apple and Amazon with Spotify Creator Studio.

Rants and raves include a big sale for Theorists, Inc., and a yuletide poem that is not to miss.

This week's sponsors:

Acrolinx: With the Content Governance Playbook by Acrolinx, we’ll explore the discipline of content governance — a systematic approach to achieving and maintaining your company’s content strategy and measuring its success. Download it free now at https://www.thetilt.com/acro2.

Riverside.FM: Do you podcast, or need high quality audio, but maybe haven’t found that recording solution that really works for you? If you will, give Riverside.FM a try. Just go to Riverside.FM and use code JOE30 for a 30 percent discount off any Riverside membership plan.

This week's links:

Trump's NFTs: Bust or Boom?

Twitter Bans Social Media Competitors

Elon Might Resign

Twitter's Gold Checkmark

Spotify to Rename Anchor

RH Launches Media Company

Theorists, Inc. Sells to Lunar X

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-12-23-Episode-355.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok's existance on all devices in the United States. Will this actually happen? Will TikTok be sold? What will the EU do? Get all your answers in this episode.

In our weekly Musky Scent update, Elon might buy Substack, and can liberal Twitter ever let go?

And finally, yet another creator economy software company begins cutbacks. Are there more to come?

Rants and raves include a shrinking Tesla and a Chief Revenue Officer Role at The Martin Agency.

This week's sponsor is Acrolinx:

The free guide, Content Strategy for the Modern Enterprise from Acrolinx, focuses on the content part of building an enterprise-wide content strategy. Even if you already have a content strategy, there’s no time like the present to make sure it’s still serving your business goals and growing with your business. Download the Acrolinx “Content Strategy for the Modern Enterprise: The Ultimate Guide to Designing an Effective Strategy” today.

This week's links:

Crypto Lawsuits Go After Celebs

US Lawmakers Look to Ban TikTok

The Senate Votes to Ban TikTok for Government Employees

Elon to Buy Substack?

Liberal Twitter Can't Stop Using It

Jellysmack Lays off Eight Percent

Martin Agency Announces CRO Role

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-12-16-Episode-354.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Another crazy Twitter update...plus, will ChatGPT take over the world?

All the talk this week was about the pros and cons of the new AI content tool that "may" replace humans and lead to a new reality. Robert and Joe have their own thoughts.

GE does a first with a takeover of the New York Times. Good move?

And the boys talk about another warning toward a full ban of TikTok.

Rants and raves include a deceptive online gambling ploy and a huge issue with Gartner.

This episode is sponsored by The Stripped-Down Guide to Content Marketing from John Egan. Get your copy today.

This week's links:

The Twitter Files

A Marketer's Experience with ChatGPT

GE Buys Out New York Times

Texas Government Bans TikTok

Kick Owned By Stake Is a Problem

Gartner States the Obvious

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-12-09-Episode-353.mp3
Category:Content Marketing -- posted at: 4:00am EDT

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process. Layoffs and resignations abound.

Does all this create a special opportunity for those who stay on the platform?

At the same time, Post News, Mastadon and Hive are all growing like crazy.

In other news, Pinterest kills its creator rewards program. Are there more to come?

Rants and raves include the 10 best books to read and Ben Affleck.

This week's links:

Twitter Releases Blog Post

How Much Brand Safety Is There on Twitter?

More Layoffs and Resignations at Twitter

Post News: A Twitter Alternative?

Pinterest Kills Its Creator Program

Ben Affleck and Artists' Equity

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Artwork provided by DALL-E.

Direct download: 22-12-02-Episode-352.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become.

Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS - a renewed discussion on Apple buying Disney.

CMOs are now working on their personal brands, while MrBeast has developed a course for content creators.

Raves include the future of email and gratitude.

This week's links:

Brand Advertisers Leave Twitter

Advertiser Pauses Ad Program on Twitter

Trump and Ye Back on Twitter

Disney's Succession Fail

CMOs Invest in Personal Brands

MrBeast Starts Creator Course

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Artwork provided by DALL-E.

Direct download: 22-11-26-Episode-351.mp3
Category:Content Marketing -- posted at: 4:00am EDT

We start with a review of Twitter. What's the business model going to be? Why should content creators care?

And...is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to take a look at the six-year old company.

Plus, more on FTX. What did we learn? Is crypto dead or have we hit bottom?

NFT marketplaces are stopping creator royalties. How should content creators adjust their Web3 business models?

Rants and raves include Steam gambling and an Epic battle with Apple.

This week's links:

Twitter Talks of Bankruptcy

What Is Mastodon?

The Details on the FTX Collapse

Marketplaces Drop Creator Royalties

Valve's Gambling Problem

Epic Apple Battle

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Artwork provided by DALL-E.

Direct download: 22-11-18-Episode-350.mp3
Category:Content Marketing -- posted at: 4:00am EDT

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals.

In this special episode, Joe and Robert review:

- Focus and killing things.
- Diversification of owned properties.
- Strong differentiation (TILT).
- Email first opportunities.
- Acquisitions.
- Driving diverse revenue streams.
- Next-step career moves for content marketing professionals.

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-11-11-Episode-349.mp3
Category:Content Marketing -- posted at: 1:00am EDT

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators.

We cover:

- Should Twitter relaunch Vine?
- Who's "really" leading Twitter now?
- Will creators pay for the blue check mark?
- Is it Meta's time to develop a competitive product?
- and much more...

This week's links:

Twitter to Lay Off 25 Percent

Elon Disolves Twitter's Board

Musk to Reboot Vine

Twitter Wants to Be Paid

Is It Meta's Time to Compete with Twitter?

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-11-01-Episode-348.mp3
Category:Content Marketing -- posted at: 6:16pm EDT

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about?

MrBeast's content brand could be valued at $1.5 billion dollars. What can we learn from MrBeast's strategy from a content and diversification perspective?

Joe leverages a US government ban on China to call for TikTok's removal, while Robert talks about the perils of influencer marketing.

This week's links:

Twitter Gets New Leader

Meta's Distasterous Results

The Ad Market Is In Peril

MrBeast's Business Model

Biden Bans Semiconductors in China

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-10-28-Episode-347.mp3
Category:Content Marketing -- posted at: 4:00am EDT

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties?

Netflix launches a new ad-supported platform...but will they have enough takers to fill the sponsor slots?

And former Internet mayor Steve Case predicts nothing but good things and equality for business startups in the future. Later we will report that Steve Case was wrong again.

Rants and raves include a new publishing option and the marriage between the NFL and Amazon.

This week's links:

Ye Buys Parler

Netflix Goes Ad-Supported

Netflix Quarterly Earnings

Steve Case Predicts the Future

Walmart Builds Creator Network

Meta Is All Legs

NFL/Amazon Announce Black Friday Game

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

 

Direct download: 22-10-21-Episode-346.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks...not the creators.

PayPal makes a rather large error in their terms and conditions. Is this the sign for more financial issues to come?

And CNN does yet another rug pull on their NFT program. Both Joe and Robert hope they make the right decision on refunding minters.

Rants and raves include a rant on the AI Bill of Rights and a Pittsburgh PR rave. Joe comments about the problem of Web3 community building.

This week's links:

PayPal Terms and Conditions Issues

The Economics of Social Media Accounts

CNN's NFT Rug Pull

White House AI Bill of Rights

Pittsburgh PR Content Marketing

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-10-14-Episode-345.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird.

Fandom just acquired a boat load of content sites for a song from Red Ventures. How big is the opportunity in acquiring media and content sites for brands?

Facebook winds down their newsletter plans and Malcolm Gladwell is shocked. In other news, Facebook sells more ads.

Rants and raves include Amazon, travel tips, and content marketing careers research.

This week's links:

Kim Kardashian Crypto Suit

Elon Musk Buys Twitter

Fandom Buys Red Venture Sites

Facebook Ends Newsletter

Meta to Sell More Ad Spots

Content Marketing Salary Research

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-10-07-Episode-344.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators.

Disney goes all Web3, while social media networks continue to take, take, take.

Rants and raves include a Robert downer on the Democratic party (listen first!) and Joe's rant about TikTok going bye bye.

This week's links:

Disney Goes Web3

Interview with Disney CEO on Next-Gen Storytelling

Social Media Giants Changing Terms on Creators

Is BeReal for Real?

Long-form Content Isn't Dead

Buzzfeed Valuation Dropping

The 10k Creator Podcast with Joe Pulizzi and Daren Smith

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-09-30-Episode-343.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google).

Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last?

ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh".

And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks.

Rants and raves include purpose and more purpose...plus, the Emmy awards.

This week's articles:

Spotify Sells Audiobooks

Twitch Online Gambling Announcement

ESPN Launches Creator Network

Starbucks and Web3

Brands and Purpose

Emmy Award Results

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-09-23-Episode-342.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing.

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-09-16-Episode-341.mp3
Category:Content Marketing -- posted at: 4:00am EDT

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-09-09-Episode-340.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week Donald Trump's Truth Social made the news concerning runway and SPAC issues. Does Truth and it's parent company have enough money to hold on? And even worse news...Google has a lot to say about it.

In acquisition land, Benioff's Time brand bought Brandcast to launch Time Sites. Robert sees this as a big deal moving forward. Joe believes that these small acquisitions are going to rule the next 18 months.

And what about AI and content? Robert just wrote a report on the future of Marketing AI. Is he right?

In rants and raves, Robert shares a rare Comms research spotlight, while Joe rants about a new NFT marketplace.

This week's links:

Truth's SPAC Down 9%

Truth's Trademark Down

Google Won't Play with Trump

Time Buys Brandcast

AI and Content

Facebook and Cambridge Suit

Comms Research

New NFT Marketplace

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-09-02-Episode-339.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Donald Trump's Truth Social is hitting bigger numbers...but are they big enough?

Instagram's changes from social network to content discovery platform is messing with a number of small business models, while YouTube and TikTok block Andrew Tate from the platform.

Google launched a new "really helpful" SEO update that attacks sites that don't answer the question searched for. Will their update really fix anything at all? Probably not.

And...is TikTok monitoring your information? You bet they are.

Rants and raves include the fiasco in Cleveland sports and a review of The Sandman.

This week's links:

Truth Social Numbers Up

Instagram Changes All the Rules

YouTube Bans Tate

Google's Helpful Update

TikTok Security Risk

Pam's LinkedIn Plea for Browns' Fans

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Send us your Rally.io ID at ThisOldMarketing.site and get $20 in $TILT and $IDEA coin for a podcast review.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-08-27-Episode-338.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Big news as Mailchimp deactivates a number of crypto-based newsletters. We cover what's behind the move and what you need to do about it.

Morning Brew is yet another in line to launch a creator program. What are they doing differently?

A new group-based social network is launched (Niche). But how long will it last?

And Meta (Facebook) launches their metaverse program in France and Spain. And yes, it is the most ridiculous thing you will see today.

Rants and raves include creator burnout and Creem magazine.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Mailchimp Deactivates

Morning Brew Creator Program

Meet Niche

Zuckerberg's Metaverse

Creator Needs a Break

Creem Magazine Returns

TV or Social Media More Polarizing?

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Send us your Rally.io ID at ThisOldMarketing.site and get $20 in $TILT and $IDEA coin for a podcast review.

Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Direct download: 22-08-23-Episode-337.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes)

Axios sells to Cox Enterprises, creating a local media opportunity that may be unprecedented. At the 5x revenue valuation, the boys ponder how a content marketing division could be valued (revenue or not).

Lyft creates a media division...but the real story is the ongoing diversification of audience and customer revenue.

Rants and raves include online gambling content and whether it's better or worse to work from home.

This week's links:

Disney's Upside Surprise

Axios Sells

Media Exit Multiplier

Lyft's Media Operation

xQc Wagers $685 Million

Malcolm Gladwell on Working from Home

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-08-12-Episode-336.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business?

Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago?

We are shocked that payola is happening on podcasts. What needs to be done to combat this?

Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Twitter Launching New Spaces

Meta Ends Publisher Deals

Meta Alters News Feed

Instagram Adds Payment for Reels

Podcast Payola

Meta Not Doing Poorly

Ryan Reynolds' MNTN Ad

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-08-05-Episode-335.mp3
Category:Content Marketing -- posted at: 4:00am EDT

TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction?

The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cryptocurrency regulation please stand up?

Instagram changes their algo and a million influencers cry simultateously? Will Insta revert to the old or are they only focused on TikTok?

And advertising revenues are projecting down. Are we heading deeper into a depression?

This week's links:

SNAP Slows

Twitter Earnings

MSFT's Report

Coinbase Insider Trading Suit

SEC Launches Probe Against Coinbase

Instagram Changes

Ad Market Slowdown

TikTok Creator Factory May Be Broken

NFL Plus

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-07-29-Episode-334.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI.

Raves include a surpise kudos from Robert to the ANA, while Joe breaks down the Informa purchase of Industry Dive.

This week's articles:

Netflix Ad-Supported Model

TikTok Is the New Google for Gen Z

DALLE 2, AI and Graphic Design

ANA's New Influencer Guide

Informa Buys Industry Dive

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-07-22-Episode-333.mp3
Category:Content Marketing -- posted at: 4:00am EDT

Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.

Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.

And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.

Rants and raves include a new podcast network formula and NASA shots.

This week's links:

Twitter Sues Elon Musk

Spotify Asquires Heardle

Is Spotify's Model in Trouble?

Clubhouse Isn't Dead Yet

Should Netflix Launch a Theme Park?

Netflix Partners with Microsoft

NASA's Glamour Shot

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-07-15-Episode-332.mp3
Category:Content Marketing -- posted at: 4:00am EDT

This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.

Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.

Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.

This week's articles:

R Kelly's Music Gets Deleted

Crosby, Stills & Nash Return to Spotify

China Bans 30 Content Areas

Hank Green's Vidcon Keynote

Community vs. Audience

---------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Subscribe for the best in content creation at TheTilt.com.

Direct download: 22-07-08-Episode-331.mp3
Category:Content Marketing -- posted at: 4:00am EDT