PNR 117: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo

In this episode of #ThisOldMarketing, Joe and Robert discuss what you can really buy for the price of a Super Bowl advertisement. Gary V gets into the publishing business, and LinkedIn announces ditching its Bizo purchase...while the WSJ decides to drop LinkedIn from its sharing buttons.  Rants and raves includes the trust advisor model and why Buffer dropped its enewsletter subscribe form.  This week's TOM example: Foley Engines.

What $5 Million Can Buy In Digital Media
http://digiday.com/brands/super-bowl-50-5-million-can-buy-digital-media/
http://contentmarketinginstitute.com/2012/02/super-bowl-ad-content-marketing/

Gary Vaynerchuk Gets Into The Publishing Business
http://digiday.com/agencies/gary-vaynerchuk-gets-publishing-business/

LinkedIn Ditches Bizo Integration 
http://www.cmswire.com/digital-marketing/why-linkedin-dumped-a-175m-martech-acquisition/

Wall Street Journal Removes LinkedIn Sharing Button 
http://www.pubexec.com/post/wsj-removes-linkedin-button-b2b-media-might/

SPONSOR

AdStation and Prime Publishing Case Study - http://bit.ly/adstation-case-study


RANTS AND RAVES

Robert
http://www.marketingjournal.org/scaling-trust-marketing-in-a-new-key-an-interview-with-john-hagel-iii/

 

Joe
https://blog.bufferapp.com/grow-an-email-list-question-mark?utm_campaign=weekly_digest_week_2016W05_dormant_test_control

 

TOM  

http://www.foleyengines.com