This Old Marketing

In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups.

This week's articles:

Is Content Marketing A Load Of Bollocks

Google Acquires Famebit to Connect Youtube Creators With Brands

Publishers Become Retailers In The Market For Survival

5 Takeaways From Hubspot’s State of Inbound 2016


Ion Interactive and the User Engagement Lookbook - Check it out here:


THIS OLD MARKETING: Society of Grownups

Direct download: 16-10-17-Episode-153.mp3
Category:Content Marketing -- posted at: 9:44pm EDT