Mon, 25 November 2013
Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears.
Direct download: 13-11-24-Episode-2.mp3
Category:Content Marketing -- posted at: 7:25pm EDT
Wed, 20 November 2013
In this episode, Joe and Robert banter about who should buy Forbes magazine, and the Forbes content business model. They also cover Google+ comment integration into YouTube and LinkedIn launching their showcase pages. Rants about Content ROI and Minecraft (as content marketing) included. This Old Marketing example of the week: The Furrow magazine from John Deere.
Direct download: 13-11-19-Episode-1-final_V2.mp3
Category:Content Marketing -- posted at: 9:56am EDT