Mon, 25 November 2013
Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears.
Wed, 20 November 2013
In this episode, Joe and Robert banter about who should buy Forbes magazine, and the Forbes content business model. They also cover Google+ comment integration into YouTube and LinkedIn launching their showcase pages. Rants about Content ROI and Minecraft (as content marketing) included. This Old Marketing example of the week: The Furrow magazine from John Deere.