Mon, 30 December 2013
In this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into what Anchorman 2 did differently with content that no other movie ever did before (and what your business can do about it). Also discussed - more content marketing predictions and how small businesses get started with content marketing.
Direct download: 13-12-29-Episode-7-FINAL.mp3
Category:Content Marketing -- posted at: 12:46pm EDT
Sun, 22 December 2013
Ta Da - The annual content marketing predictions show is here! In this special episode, Joe and Robert discuss what actually "will" happen with content marketing in the year 2014. Topics include which surprising company will start purchasing media companies and which channel marketers will be focusing on for the upcoming year.
Direct download: 13-12-22-Episode-6.mp3
Category:Content Marketing -- posted at: 9:39pm EDT
Tue, 17 December 2013
Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.
Direct download: 13-12-15-Episode-5.mp3
Category:Content Marketing -- posted at: 1:23pm EDT
Wed, 11 December 2013
Joe and Robert discuss the Unilever announcement of their mass layoff of marketing jobs and what it means for marketers in general. Also covered in this podcast: content marketing goes full steam ahead with VC companies; Facebook pushes its ads; Google+ launches social advertising. TOM example of the week: Minnie Maud Hanff and Force Cereal.
Direct download: 13-12-10-Episode-4.mp3
Category:Content Marketing -- posted at: 9:47pm EDT
Wed, 4 December 2013
Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising. Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network. TOM example of the week: LEGO magazine.
Direct download: 13-12-02-Episode-3.mp3
Category:Content Marketing -- posted at: 5:22pm EDT