Mon, 27 January 2014
In this episode, Joe and Robert talk about Google's Matt Cutts and the proclamation that guest blogging is dead. The boys also discuss SEO and social signals, the future of Twitter, more money for NewsCred, and an advertorial mishap. Robert raves about a new environmental video and Joe rants about not having dates on blog posts. This week's TOM example: Minecraft.
Direct download: 14-01-26-Episode-11.mp3
Category:Content Marketing -- posted at: 8:15am EDT
Mon, 20 January 2014
In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience. In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy. This week's TOM example: Nike.
Direct download: 14-01-19-Episode-10.mp3
Category:Content Marketing -- posted at: 9:25pm EDT
Tue, 14 January 2014
In this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other. Joe explores more on native advertising and the insane growth projections for 2014. Robert covers how marketers are overcomplicating technology. This week's This Old Marketing example: G.I. Joe.
Direct download: 14-01-13-Episode-9.mp3
Category:Content Marketing -- posted at: 8:07pm EDT
Tue, 7 January 2014
In this episode, Joe and Robert talk about a "content marketing is dead" post, as well as a big announcement about Kevin Spacey and the Netflix big data model. Robert raves about three amazing new commercials and Joe shares the This Old Marketing example of the week: JELL-O.
Direct download: 14-01-06-Episode-8.mp3
Category:Content Marketing -- posted at: 9:02pm EDT