Tue, 25 February 2014
In this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users. The boys also talk about Buzzfeed's advice for content success, Sprinklr buys Dachis and content marketing examples from Toyota and Chevron. This week's TOM example of the week: Thomas Edmonds.
Wed, 19 February 2014
In this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week's #ThisOldMarketing example is a shock to the world: There is a new "oldest content marketing example" for the boys to banter about.
Wed, 12 February 2014
In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers. In addition, Joe and Robert talk about the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud. This week's TOM Example: HomeMadeSimple.com from P&G.
Tue, 4 February 2014
In this episode, Joe and Robert talk about Facebook's launch of "Paper" and the evolution of Facebook's graph search into something that will rival Google. Chipotle announces a comedy series on Hulu and Outbrain releases a report that states what relevant content truly is. This week's TOM example: iFly magazine from KLM airlines.