Mon, 26 May 2014
Happy Memorial Day to those in the States. In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing. The boys finish the program with a take about mobile and where content marketing fits into a mobile strategy. This week's #ThisOldMarketing example: USAA magazine.
Direct download: 14-05-26-Episode-28.mp3
Category:Content Marketing -- posted at: 8:44pm EDT
Mon, 19 May 2014
In this episode, Joe and Robert go into detail about the leaked New York Times report uncovering the major challenges they are dealing with to stay relevant in digital news. It's a must read for all businesses. In addition, Joe and Robert discuss the integration of brand newsrooms, content marketing research in Australia, and the Tea Party's new online digital publication. Robert's rant this week includes comments about the FCC non-ruling on fast laning. This week's #ThisOldMarketing example: "Our Food: Your Questions" from McDonalds Canada.
Direct download: 14-05-19-Episode-27.mp3
Category:Content Marketing -- posted at: 9:44pm EDT
Mon, 12 May 2014
In this episode, Joe and Robert discuss the Omnicom/Publicis breakup party and there are some saying that PR is included in Google's Panda algorithm. In addition, the boys discuss the future of marketing apps, why content marketing fails, and go in-depth on finding your Moneyball number for Content Marketing. This week's #ThisOldMarketing example: Poetry Magazine.
Direct download: 14-05-12-Episode-26.mp3
Category:Content Marketing -- posted at: 10:08pm EDT
Mon, 5 May 2014
In this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising. The founder of Netscape is betting big on the future of news, while the boys discuss that there are a few new ways to get it paid for. And in the rants and raves, Amazon leverages Twitter to add to your personal shopping cart and we find out that Mr. Rose is not the leading content marketing expert in LA. This week's #ThisOldMarketing example: NavyforMoms.com.
Direct download: 14-05-05-Episode-25.mp3
Category:Content Marketing -- posted at: 9:15pm EDT