Mon, 29 September 2014
In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing. It seems, according to the research, content marketing is a subset of inbound. Joe and Robert couldn't disagree more.
In addition, the boys discuss the fleeing of reporters to the brand side, and get happy about Marriott's launch of a huge content marketing initiative. Rants and raves include Facebook and GE. This week's TOM example of the week: The Guitar Center YouTube program.
Direct download: 14-09-29-Episode-46.mp3
Category:Content Marketing -- posted at: 10:02pm EDT
Mon, 22 September 2014
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider. In addition, the boys cover some flawed blogging research, why podcasting is taking off and the dark side of native advertising. Rants and raves include an HBR misstep and the Wall Street Journal guide to native advertising. This week's #ThisOldMarketing example: Steve Jackson Games (the oldest blog on the planet).
Direct download: 14-09-22-Episode-45.mp3
Category:Content Marketing -- posted at: 1:25pm EDT
Mon, 15 September 2014
In this post-Content Marketing World episode, Joe and Robert review their highlights from the show, and then immediately dig into Apple's distribution of the new U2 album to all iTunes accounts. In addition, the boys discuss a couple articles about the future of content marketing software. Is it just getting started or is this as big as we will see it? Raves include Marcus Sheridan's key post on adding salespeople to the content marketing mix. This week's #ThisOldMarketing example of the week: AllRecipes.com.
Direct download: 14-09-15-Episode-44.mp3
Category:Content Marketing -- posted at: 2:11pm EDT
Sun, 7 September 2014
In this special live episode from Cleveland, Ohio - home for Content Marketing World 2014, Joe and Robert have the pleasure of a special announcement - the launch of CMI's podcast network. Joe and Robert's special guests include podcast director Pamela Muldoon, Todd Wheatland (author of The Marketer's Guide to Slideshare) and Andrew Davis (author of Brandscaping).
Direct download: 14-09-07-Episode-43.mp3
Category:Content Marketing -- posted at: 10:42pm EDT
Tue, 2 September 2014
In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio. In addition, the boys discuss the death of Google Author Rank, how Bezos is transforming the post, and what the value of a brand is really worth. Raves include Kim Kardashian and what brands can learn, and how journalism today is not so horrible. This week's TOM example: MarketMinder.com from Fisher Investments.
Direct download: 14-09-02-Episode-42.mp3
Category:Content Marketing -- posted at: 4:16pm EDT