Mon, 27 October 2014
In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing. Mozilla launches a new media platform and Snapchat says NO to native advertising...but do they? This week's rants and raves include an amazingly inaccurate infographic and why the Wall Street Journal doesn't understand what content marketing really is. This week's #ThisOldMarketing example: Scandinavian Airlines.
Mon, 20 October 2014
In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page. In other news, the Association of National Advertisers has decided to acquire the Business Marketing Association, their second purchase in the last six months, while the VP of MasterCard states that content marketing is inherently flawed. Rants and raves include a Starbucks Video and HBR post on Drucker. This week's #ThisOldMarketing example: Qualcomm Spark.
Mon, 13 October 2014
In this episode of #ThisOldMarketing, Robert and Joe discuss the sale of content advertising agency Story Worldwide to Next Fifteen. That flows really well into an interview with the CEO of Omnicom, who is suggesting to his clients that they put 10-25% of their TV dollars into digital (here comes the content gap). The boys also discuss how HuffPost is seeing 30% of their revenues as content services. Rants and raves include a must-see video from Harlan Ellison on writers getting paid. This week's TOM example: the space program.
Mon, 6 October 2014
In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are "wrong" for doing content marketing. This week's TOM example: Swide.com from Dolce&Gabbana.