Sun, 28 December 2014
In this episode of #ThisOldMarketing, Joe and Robert look into the future with their 2015 content marketing predictions, which include some surprising channel focuses, communication issues with the C-Level, M&A activity and an overt focus on mobile (which could be a problem). In addition, the boys talk about the "Year in Review" Facebook disaster, as well as an amazing overview of the opportunities in podcasting. Rants and raves include an IKEA holiday commercial and the Neil Degrasse Tyson tweets. This week's TOM example: Tealium's Golden Book series.
Sun, 21 December 2014
In this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then discuss the problems at Google, and what Verizon should have done with SugarString instead of stopping the program. Joe and Robert were all raves this episode, with kudos to George Clooney and some excellent storytelling from John Lewis and Coca-Cola. This week's TOM example: Car Talk.
Mon, 15 December 2014
In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par. In addition, the boys discuss a lengthy article about the future of native advertising, as well as the heaps of money in and around marketing technology today. Rants and raves include the latest Sony scandal. This week's TOM example: Hubspot's purchase of Agency Post.
Mon, 8 December 2014
In this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research. Is 25% not enough? Audio content begins to go viral, and the mexican-chain Chipotle recruits best-selling writers to create content for bags and cups. Is it better to have more or less article links in posts and did content marketing make the Hot or Not list? Rants and raves include a native advertising rant from Joe from the Conan show, and Robert raves on user experience and storytelling. This week's TOM example: Rockwell Automation Asia Pacific.
Mon, 1 December 2014
In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted's newfound money. In addition, the boys talk about the huge increase in native advertising spending, and discuss the difference between native advertising and advertorials. After going through some 2015 CMO predictions, Robert rants about Invective Marketing and Joe raves about a Christmas Book. This week's TOM example: Arla from Sweden.